Why Google+ Deserves a Roster Spot in Your Social Mix
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Transcript of Why Google+ Deserves a Roster Spot in Your Social Mix
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PUT ME IN, COACHWhy Google+ Deserves a Roster Spot in Your Social Mix
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WHO’S ON YOUR
SOCIAL MEDIA ROSTER?
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THE STAR PLAYER• Consistent performer
• Face of the franchise
• Naturally receives the majority of attention and consideration
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SAVVY VETERANS
• Steady contributor
• Dedicated role
• Self-contained, but needs attention periodically.
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FREE AGENTS• Proven worthy of future
investment
• Building blocks towards a championship
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ROOKIE• Flashy
• Raw
• Untested
• Potential is Evident
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BENCH WARMER
• Doesn’t Fit In
• Hard to Quantify Impact
• Not Exciting
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MAKE GOOGLE+ YOUR WATERBOYBringing the Google Juice and Making Key Plays
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GOOGLE+ SCOUTING REPORT
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AN OVERVIEW
• Google+ isn’t dying…
• It’s poised for relaunch.
• More robust in getting users the right info at the right time (like Google Search)
• Google has a pattern of launch & iterations to get products right (ie: Android).
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INTERNATIONAL PLATFORMG+ is the 3rd largest social network globally by MAUs.
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GOOGLE+ PENETRATION GLOBALLY>75% of Internet Users >50% >47%
source: GlobalWebIndex via statista.com
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WHO’S POPULAR?
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12.3M
9.2M
8.6M
8.9M
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7.8M
7.4M
7M
6.11M6.09M
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8.27M
5.24M
2.98M
2.84M
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GOOGLE+ GAME PLAN
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1ST QUARTER
• Create and Verify your G+ Page
• Claim custom URL
• Link to YouTube channel and website
Get Into the Game
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2ND QUARTER
• Make CONTENT your MVP.
• No limit on copy length
• GIFs, Polls and Video are very effective
• Photo tools for easy Memes and GIFs
• Hangouts can make great content, but should be considered with YouTube strategy
Call Your Plays
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YOUR CONTENT ACROSS GOOGLE’S ECOSYSTEM
• Recent posts appear in Search’s Knowledge Box
• Google Search surfaces hashtags from G+ posts.
• G+ photos are indexed into Google Images (search)
• Live Events, including Hangouts on Air, can appear in Search
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KEEPING SCORE
Followers: Those who have your page in Circles (subscribers)
+1’s: Those who have +1’d (or liked) your Page
Views: Measure of G+ content (photos, posts & profile) viewed across Google’s ecosystem
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< TIME OUT >
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GOOGLE IS IN THE CONTENT RANKING BUSINESS.
AS LONG GOOGLE HAS A SOCIAL LAYER IN GOOGLE+, ITS CONTENT WILL TRUMP CONTENT FROM
FACEBOOK AND TWITTER AS THE RANKING SIGNAL FOR SOCIAL
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3RD QUARTER
• Find your audience in +Communities
• Create a Community for fans, if you will engage
• Put your audience into self-identified Circles
Get Your Fans Involved
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USING CIRCLES TO SEGMENT YOUR FANS
Allow fans to self-identify into their interest in players, news or marketing updates with Circles.
Ask them: Who wants to be in a circle for XYZ? +1 this topic (and turn off comments)
When publishing, you can notify those fans about specific content or offers(Post to Circle name + check “notify by email”)
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4TH QUARTER
• +Post Ads for maximum reach & engagement
• Created in Adwords
• Priced per engagement
Outpace Your Opponents
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FROM WATERBOY TO ROSTER SPOT
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ADIDAS’ WORLD CUP
DUGOUT•Multi-episode series of Q&A and Hangouts during 2014 World Cup.
•Leveraged KICKTV hosts for knowledge & engaged fan base.
•Crowdsourced topics from social chatter & YT comments
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PGA TOUR G+ HANGOUTS
Weekly Hangouts Series throughout the 2013 season.
Began with “Insiders” (Staff) in weekly roundtable discussion
Evolved into bringing players and fans into Hangouts
Sponsored Hangouts series from Augusta (Masters) with IZOD
Others: Majors trivia with fans competing, Players 1-on-1, Presidents Cup pressers
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CRICKET WORLD CUP 2015“Paint Your Face” via hashtags in photo posts
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BROOKLYN NETS Photo Sphere’s 360 View
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GET IN THE GAME
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3 WAYS TO ACTIVATE GOOGLE+ FOR YOUR TEAM
1. Build and optimize your G+ Page and to get the most juice from Google.
2. Develop a new content strategy to capitalize on interest groups and an international fan base.
3. Try different ways to reach your fans: GIFs, Hangouts, Communities, +Post Ads
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QUESTIONS?
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THANK YOU!
Lauren Teague Digital Strategist & Social Media Coach
Google.com/+LaurenTeague@LaurenTee on [email protected]