Why go mobile?

10 good reasons

from

61% of customers will go to a competitor

if your site is not mobile friendly

Lesson: your customers are looking at you on mobile devices.

Question: Do you look good?

Your customers are there.

1

34% increase in mobile email opens*

Lesson: your customers are reading your emails on mobile (whether you optimize them or not).

*from 2010 to 2011

2

Question: Can your customers redeem your offers on mobile?

Your marketing is there.

49% of mobile and tablet users conduct local searches on mobile apps

Lesson: your customers are looking for you locally.

3

Question: Can you be found easily on relevant mobile apps?

Your content could be there.

200% increase in click-through rate*

Question: Can potential customers find where you are based on your mobile presence?

Lesson: Even on mobile, customers need local.

4 Your location can benefit you.

*when location is mentioned

$45.38 billion in mobile & social revenue

5 Your revenue could skyrocket.

Question: Are you taking advantage of your mobile channels?

Lesson: Mobile is where the money is.

20-30% of searches for top industries* are mobile

6 Your industry is wide open.

Question: Are you showing up in mobile search results?

Lesson: Your customers need to find you on the go.

20% telecom, 25% film, 30% restaurant

79% of mobile users shop on their phones…

7 The purchasing power is there.

… and 74% of those purchase after using phone

Question: Are you making it easy to buy on mobile?

Lesson: Your customers want to buy on the go.

39% of store walkouts influenced by mobile

8 You’re missing out on business.

Question: Are you creating compelling reasons to buy?

Lesson: Your customers are ditching you for devices.

36% of mobile marketing $ spent in Asia

9 The whole world is coming.

Question: Can users in other countries find you on mobile?

Lesson: You’re missing out on international opportunity.

1 in 10 users have left mobile feedback in store

10 Your customers are talking.

Question: What are your users saying about you in the moment?

Lesson: You’re missing out on engaging interactions.

10 good reasons.

What will you do next?

try

http://www.snaphop.com

References by Slide

1. IABALM 2012: http://www.iab.net/events_training/2012/alm/overview2. Return Path:

http://www.returnpath.net/downloads/reports/returnpath_mobilemessagingwhitepaper.pdf3. Localeze/15miles

http://www.businesswire.com/news/home/20120229005129/en/Localeze15miles-Annual-comScore-Local-Search-Usage-Study

4. ThinkNear 2012 via MediaPost: http://www.mediapost.com/publications/article/171106/localized-creative-improves-click-through-rates-e.html

5. Mobile Marketing Watch: http://www.mobilemarketingwatch.com/revenue-climbs-dramatically-for-mobile-and-social-media-20661

6. Google Mobile playbook http://www.themobileplaybook.com/#/4_17. Google/Ipsos 20108. Motorola Solutions: http://www.mobilecommercedaily.com/2011/01/13/87pc-of-retailers-agree-

shoppers-can-find-better-deals-via-mobile-survey9. IAB 201110. Empathica Inc:

http://www.retailcustomerexperience.com/article/197567/Study-One-in-10-smartphone-owners-have-written-a-review-while-in-store

Want to learn more? Check out our statistics page at http://blog.snaphop.com/2012-mobile-marketing-statistics/ or follow us on Twitter at http://www.twitter.com/GoSnapHop.