FOOD ORDERING SYSTEM (Food Ordering Tab) The days of menus in a drawer and phoning in delivery orders are quickly coming to a close, especially for the next generation of

customers. Online and mobile ordering is exploding in popularity, and local restaurants are discovering that apps that allow customers to

place orders offer a new revenue stream.

8 REASONS EVERY RESTAURANT NEEDS AN ORDERING APP

1. Customers spend more when using online & mobile apps

Simply put, it’s a fact that customers order more food when they order online.

2. Customers are already using restaurant ordering apps

About 40% of customers have already placed an order for food online. It’s easy, quick and

convenient for the customer.

3. It keeps your business fresh

In general, the food service industry is well aware of the possibilities presented by restaurant ordering apps.

In fact, 70% of restaurateurs think it is an “up-and-coming” innovation, which raises a more problematic point:

4. Your competitors may already be ahead of you

20% of quick-service restaurants already allow customers to submit orders from their mobile phones. Are your competitors snagging

orders from customers that would prefer to order from you?

5. You can share information and generate business

Nearly 40% of customers report that they’d like to get an email each day from a favorite restaurant detailing the specials for the day.

An ordering app can include this functionality, and enable you to stay in touch (and top-of-mind) with customers.

6. Mobile orders boost return business

Orders from mobile users are more frequent than orders submitted other ways. Not only do mobile apps get you bigger orders, but

they get you more of them! Mobile ordering apps let you maximize the value of each customer in the long term.

7. Mobile orders can become a significant percentage of your business

Some of the larger chains get 25% or more of their orders from mobile devices. Mobile ordering isn’t a trickle of orders; it’s a

meaningful amount of business. In fact, some restaurants see enough new business to dedicate a line in the kitchen solely to online &

mobile orders.

8. You’ll make more money

Considering all of the above, this conclusion is a safe bet: a restaurant ordering app will directly help your restaurant generate more

income. For a small expense up-front, you get a new revenue stream that helps you find new customers and keep old ones happy.

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Reservation Ordering System (Reservations Tab) Taking reservations over the phone has been an effective way of booking for businesses for many

years, and still is. But up-and-coming technology is favored by consumers, and more efficient and

accessible ways are being developed to help your business make money – one of which is booking

reservations online.

Why not have another way for customers to communicate with your business? By only allowing

customers to make reservations over the phone, some sales prospects may avoid your business,

and may book with a competitor instead.

In fact, one mobile restaurant booking service reports that certain restaurants are getting

12% of their bookings online, and a third come from mobile devices.

The more obstacles you put in the way of a prospect or customer making a booking, the less likely

they are to make one. And in today’s everything-on-demand world, the most insignificant tasks count as obstacles.

WHY PEOPLE DON’T WANT TO CALL IN1 They have to look up a phone number

2 They have to dial it

3 Needing reception to make the call

4 Needing to be in a quiet enough place to make a call

5 Social anxiety of having to speak to a stranger on the phone

6 Being put on hold

As a business owner, you’re still in total control of the bookings that come in.

Users who aren’t comfortable with you “going mobile” will still call to make

reservations. You’re not going to lose any of those prospects.

Booking mobile is easy-to-manage, cost-effective, and saves you time

and money. But that’s nothing compared to the boost you get from new

customers and increased bookings. Users can also create accounts and

schedule appointments for the future, leading to increased repeat bookings

from current customers.

For easier operations and increased revenues – mobile bookings are a simple,

affordable solution every small business owner should seriously consider.

WHY ADD MOBILE BOOKING? 1 It’s fast - cuts out steps from having to call

2 Easily accessible from smartphones

3 Customers like it

4 Another way for your business to gain reservations

M-Commerce (Merchandise Tab)WHY MOBILE MATTERS

People are reliant on their mobile devices for information about purchases. They are becoming increasingly more comfortable purchasing

merchandise from their mobile phones and this will only continue to grow.

If your business isn’t selling online, or doesn’t have a mobile website or mobile ad campaigns running, you’re missing out on sales. Mobile

traffic takes up an ever-increasing share of all online activity. Those who ignore mobile are simply missing out on extraordinarily cost-

effective opportunities to boost sales.

shoppers use at least one device to

research and purchase while shopping

of consumers look up prices on a store’s

mobile site, and 42% check inventory prior

to shopping in the store

of shoppers search for deals digitally

for at least half of their shopping trips

2/3 46% 62%

54.9% U.S. cellphone

users have smartphones

52% of adult cell phone owners use their devices while in a store to get help with purchasing

decisions

78% of retailers plan

to invest in mobile this

year

In 2012, m-commerce sales reached $11.6 billion

9% of consumers use their phone to perform mobile shopping activities from home while 28% use their phone in the retail store to perform mobile shopping activities

62% of smartphone users said they have purchased physical goods from their mobile devices in the last six months

74% of online retailers have already, or are currently, developing a mobile strategy

80% of mobile users prefer locally relevant advertising and 75% are more likely to take an action after seeing a location-specific message