Why does ERA Need to Flourish
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Transcript of Why does ERA Need to Flourish
Research and
Innovation
Why does ERA Need to Flourish
Communicating ERA
Josefina Enfedaque, ERA Communications Co-ordinatorEuropean Commission
DG Research & Innovation
12th EPPCN Meeting CERN, Geneva, 29 November 2012
Promoting the resultsof EU-funded projects
Top priority as this encourages:
• Openness,
• Capitalising on Europe’s creative potential
will have an essential impact on the public
and policy makers
What can you do to promote
your results
Produce excellent quality results data,
Disseminate your results,
Plan and perform communication activities
Communication, why?
• To show how EU collaboration has achieved more than would have otherwise been possible
• To show that your outcomes are relevant to our everyday lives
• To make better use of results
What's in it for you, as a project?
Good communication can help to:•increase the success rate of your proposal•draw attention of national governments, authorities, public and private funding sources to the needs and eventual benefits of your research•attract potential partners, talented students and scientists•enhance your reputation and visibility•find potential exploitation of your results•generate market demand
Communicating EU Research & Innovation – A guide for project participants
Available in hard cover and on-line (Participant Portal, FP7 documents section, guidance documents, communication)
Communicating research for evidence-based policymaking - A practical guide for researchers in socio-economic sciences and humanities
Available in hard cover and on-line http://ec.europa.eu/research/social-sciences/pdf/guide-communicating-research_en.pdf
Research and
Innovation
Research and
Innovation
• A Unified Research Area open to the world
• Based on the Internal Market
• Free Circulation of Researchers, Knowledge & Technology
27 national research systems are the foundation of ERA
Not to be integrated or merged into a single system, but to be more open,
inter-operable and inter-connected
European Research Area (ERA)
Research and
Innovation
The ERA approach: A reinforced partnership…
Action-oriented…“Key priorities” approach to increase the effectiveness and efficiency of the European public research system
& Responsibility-based•Member States•Research Stakeholder Organisations•European Commission
Mem
ber Sta
tes
European C
omm
ission
Research Organisations
…and a non-legislative approach
• Specific actions for each actor
• Clear, explicit targets to be reached
• Clear, tailored commitments (MoUs)
• Clear indicators: measurement of progress
• Clear deadlines
• Commission: ERA & Scientific Information Communications (July 2012), ERA Monitoring Mechanism, Gender Recommendations, etc.
• Member States: National Reform Programmes
• Stakeholder Organisations: implementation of the commitments agreed in the Joint Statement and MoUs
Stakeholders Platform
Meetings with first five signing SHOs:• exchange views on modalities for future collaboration• get their views on implementation of JS & MoUs • inform them about political decision making process• additional policy and support actions by Commission
Communication is a fixed agenda point in every meeting.
EARTO: European Association of Research and Technology OrganisationsLERU: League of European Research Universities
NordForsk: Funding and research policy organisation under the Nordic Council of MinistersEUA: European University AssociationScience Europe: Association of Research Funding Organisations and Research Performing Organisations
PolicyPolicy Research and Innovation
Research and Innovation
The Five Key ERA Priorities1. More effective national research
systems
2. Optimal transnational co-operation and competition
3. An open labour market for researchers
4. Gender equality and gender mainstreaming in research
5. Optimal Circulation and Transfer of Knowledge including via Digital ERA
PolicyPolicy Research and Innovation
Research and Innovation
1. More effective national research systems
Objective: increased competition within national borders, sustained and greater investment
Examples of actions:
Member States: •remove barriers to allocate funding in a competitive way
Commission: •support mutual learning between MS on removal of legal barriers to ERA
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2. Optimal transnational co-operation and competition
Objective : defining and implementing common research agendas on grand challenges, constructing and effectively running of pan-European research infrastructures
Examples of actions: Member States: • prepare joint research agendas, • improve interoperability of national programmes
Stakeholders: • agree on common funding principles, • develop cross-border cooperationCommission: • encourage 'partnering in research' to address grand challenges,• support common funding standards
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3. An open labour market for researchersObjective: to ensure removal of barriers to researcher mobility, training and attractive careers
Examples of actions: Member States: • remove barriers to open, transparent, merit-based recruitment • remove barriers to cross-border access and portability of grants
Stakeholders: • publish all vacancies on EURAXESS, • fill positions via open, transparent, merit-based recruitment
Commission: • strengthen collaboration in the EURAXESS network for
researchers to access tailor-made assistance
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4. Gender equality and gender mainstreaming in research
Objective: diversify views and approaches in research and foster excellence
Examples of actions: Member States: • remove barriers to recruitment, retention and career progression
of female researchers
Stakeholders: • implement institutional change via Gender Equality Plans
Commission: • foster gender equality also in Horizon 2020
PolicyPolicy Research and Innovation
Research and Innovation
5. Optimal circulation, access to and transfer of scientific knowledge including via digital ERA
Objective: to guarantee access to and uptake of knowledge by all.
Examples of actions:
Member States• define and coordinate their policies on access to and preservation of
scientific information• foster knowledge transfer between public and private sectors through
national knowledge transfer strategies
Stakeholders• open access measures for publications and data from publicly funded research
Commission• open access in Horizon 2020
Commission:“Scientific Information in
the Digital Age” (2012) COMM + Recommendation
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Next steps following adoption
• Political endorsement
• Implementation by Member States
• Follow-up by stakeholder organisations
• Development of the ERA Monitoring Mechanism
Communicating ERAObjectives
• Gaining political support
• Raising awareness
Understanding ERA priorities (RPOs, researchers)
• Facilitating implementation
Networking, sharing of best practices
Community dialogue
Based on TRUST and TRANSPARENCY
• Trust needs to be built by working together
• Transparency helps building trust, by opening the systems
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Main Communication Tools (Commission)• Events
ERA Progress conference 2013 EU presidency-related events
• ERA website aim: single entry point for ERA)
• ERA e-Newsletter• Monographics on ERA priorities• Annual ERA Progress Special Report
+ >40 communication actions foreseen by Commission in 2013 (publications, audiovisuals, press releases, campaigns, etc.)
ERA website
http://ec.europa.eu/research/era
Gender equality campaign (1st phase)
http://science-girl-thing.eu/
Towards an ERA Community communication platform
Objectives
•Developing ERA ownership and engagement
•Promoting best communication practices
• Communicating actions and benefits related to ERA priorities
• Promoting dialogue
• Spreading knowledge and expertise
•Increasing coherence of ERA communication actions and messages across institutions in MS and AC
Towards an ERA Community communication platform
Participants•Communication officers in Research Performing and Resrearch Funding OrganisationsTargets
• Researchers and Policy-makers• Public at large,press and multipliers
Tools
•Electronic fora•Networking events•Training activities•Information and Communication Campaigns
Science: tough editorial
competition
Daily “auction game”
New science journalism?
Immediacy
Diversity
New as conversation:
Tweets, blogs, etc.
Many to many
New technologies: friends or foes?
An ongoing media revolution
Some points for discussion
• ERA-related messages and plans
Co-ordinated across organisations
Following Commission strategies and guidelines
• Online repositories of press materials and info-packs, centrally and by institution.
• Forum, portal or social network, wiki pages, databases, newsletters, etc., in EU languages.
• ERA "champions" strategy
• Evaluation mechanisms
Potential Issues
• Ownership
• Budget
• Human resources
• Red tape
• Networking
• Heterogeneity of countries, partners and targets
• Internal Communication