Why do we create Software - Roman Pichler
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Why do we Create Software?
Roman Pichler
@romanpichler
romanpichler.com
★ JAX London, October 2014 ★
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About me
• Product management consultant, trainer, and author – More than 10 years experience in teaching and coaching product
managers and helping companies apply agile prac;ces to achieve business success.
– I once managed to earn a living from wri;ng soAware.
• Business and product owner – I try and walk my own talk
2 © 2014 Pichler Consul;ng Ltd
One of my books
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Artwork by Ole Størksen
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What programmers want:
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http://www.h4-entertainment.com/wp-content/uploads/2014/01/coding-powers.jpg
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What managers want:
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http://www.etlsolutions.com/wp-content/uploads/2012/04/Planning-for-a-data-migration-project.jpg
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What we need:
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http://images3.alphacoders.com/623/62375.jpg
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We have a great idea. Why should we bother
with a vision?
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“If you are working on something exciting that you really care about, you don’t have to be pushed. The vision
pulls you.”
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But how do we know that the software will add
value?
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What’s in it for the company?
What is the business model?
Business goals
Enter the Product Strategy
What makes
the product
unique?
What are its key
features?
Market
Value proposition
14 © 2014 Pichler Consul;ng Ltd
Why would they use
the product?
Why would they buy it?
Who are the customers?
Who are
the users?
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A Tool. We need a Tool.
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What? Why? Who? Why & how?
16 © 2014 Pichler Consul;ng Ltd
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Vision Board for the Dance Game
17 © 2014 Pichler Consul;ng Ltd
Users: Children aged 8 to 12; interested in music and dancing; play computer games regularly; have access to iPad.
Customers: Parents; affluent; own iPad.
Have fun interacting with characters and making them dance to music.
iPad app with a cast of characters, dance floors and music:
• Customise the characters and the dance studio.
• Play together with remote players.
• Choreograph new dances.
• Share dance studio via social media.
Business goal: Open up a new revenue source, diversify.
Business model: Fremium
• Basic version free. • In-app purchases to
generate revenue.
Help children enjoy dancing and music.
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Are we done? Can we code now?
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Test your Strategy!
20 © 2014 Pichler Consul;ng Ltd
1. Select the biggest risk
2. Decide how to address it
3. Collect the data
4. Analyse results and
make changes
Pivot?
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Pivot Explained
• The product strategy is invalid – Wrong target group or wrong needs or – Solu;on not feasible or – Business model not working
• Decision: Abort or change? • Pivot early, fail and learn fast
– Fail-‐safe environment: failure is an op;on
21 © 2014 Pichler Consul;ng Ltd
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Pivot!
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Pivoted Vision Board
23 © 2014 Pichler Consul;ng Ltd
Users: Children aged 8 to 12; interested in music and dancing; have access to the Internet.
Customers: Parents; own a computer/tablet/smartphone.
Want to learn to dance or new dance moves.
E-learning tutorial:
• Video-based simple
instructions. • Wide range of
music and dance styles.
• Record and share dance performan-ces.
Business goal: Open up a new revenue source, diversify.
Business model:
• Pay per session. • Subscription.
Help children enjoy dancing and music.
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Let’s build it.
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Artwork by Ole Størksen
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Summary
• Work on products that you find exci;ng and ensure that everybody has the same vision.
• Understand the value the product creates for the users and customers and for the business.
• Life is too short to work on products that nobody really wants and needs.
26 © 2014 Pichler Consul;ng Ltd
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Product Planning Training
27 © 2014 Pichler Consul;ng Ltd
Register at h]p://www.romanpichler.com/training-‐courses/
Charity and startup discount
available!
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Download the Vision Board at:
romanpichler.com/tools/vision-board
I look forward to your feedback and questions:
@romanpichler
Thank You!
28 © 2014 Pichler Consul;ng Ltd