Why do the arts matter?
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Why do the arts matter?Pierandrea Miglietta
Luciana Tornabene
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LAST WEEK
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CREATIVE INDUSTRY
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Hey mum, I would like to
work in a creative industry!
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Oh nice! But remeber I
am not going to pay
your bills anymore…
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Hey mum, I would like to
work in a creative industry!
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CULTURAL INDUSTRIESUNESCO & (GATT) definition
They combine the creation, production, and distribution of goods and services that are cultural in nature and
usually protected by intellectual property rights.
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CREATIVE INDUSTRIESA much wider productive set, including goods and services
produced by the cultural industries and those that depend on innovation.
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CREATIVE CLASS
A class of workers whose job is to create
meaningful new forms.
Their economic function is to create new ideas, new technology and/or creative content.
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+ CREATIVE CLASS
+ LOCAL DEVELOPMENT
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+ CREATIVE CLASS
+ LOCAL DEVELOPMENT
?
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CREATIVE ECONOMY
Activities involving cultural
creativity and/or innovation.
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+ CREATIVE CLASS
+ LOCAL DEVELOPMENT
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?
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?
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?
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?
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FORMAL INFORMAL
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1500employees
FORMAL
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INFORMAL
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MUSEUMIZATION?
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CLUSTER
a local concentration of
firms producing a particular
product or service.
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FLEMISH PAINTING
DISTRICT15th – 17th
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CLUSTERS’ BENEFITS15th – 17th
MATCHINGInput, outputs, jobs, etc.
SHARINGInfrastructures, etc.
LEARNINGBest practises, etc.
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Louvre
Abudabi AGuggenheim
Abudabi
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MYTH OR REALITY?
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Investing more in creative-economy
industries will surely lower the existing
divisions between rich and poor.
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Investing more in creative-economy
industries will surely lower the existing
divisions between rich and poor.
MYTH
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Imperfect competion linked to local idioms
and motifs can lower the concentration of
cultural industries.
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Imperfect competion linked to local idioms
and motifs can lower the concentration of
cultural industries.
REALITY
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International survey data relying on
responses from cultural agenciens are the
best tool to obtain reliable data.
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International survey data relying on
responses from cultural agenciens are the
best tool to obtain reliable data.
MYTH
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High culture Popular culture
FROM A BINARY MODEL…
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… TO A THREE-SPHERES MODEL
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Publicly fundedculture
Home-made cultureCommercial
culture
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DEBATE MOMENT:What is your country doing?
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ECONOMY
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IDENTITY
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“The act of consumption is a
form of having, perhaps the most
important for today’s opulent
industrial society. […]
it is a way to measure how much a
person - in liquid society - is able
to be individual.”
Zygmunt Bauman
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MY IDENTITY
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FOREIGN RELATIONS
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CULTUREA medium to better (mis)understand
each other
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“Culture makes people
understand each other better.
And if they understand each
other better in their soul, it is
easier to overcome the economic
and political barriers. ”
PAULO COELHO
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WHO IS THIS?
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WHAT ABOUT THIS?
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What about the VISA Policy?
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BOB DYLANIn 2010 Chinese Government refused him permission to his
concerts for his songs about social protest
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WALID RAADBanned from entering the UAE becuase of his political
involvement with the Gulf Labour campaign
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THE IMPORTANCE OF PLANNING POLICIES
EUROPEAN COMMISSION
CREATE vs. DESTROYTHE GROWTH OF CREATIVE INDUSTRIES
3%EU’s gross domestic product connected to
Creative Economy
MISSION: The European Commission's role is, in
general, to ensure that the culture sector
is able to increasingly contribute to
employment and growth across Europe.
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How do you value art and culture?
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HOW DO YOU VALUE THESE PAINTINGS?
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11 MLN$
105 MLN$
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INTRINSIC VALUEIt’s about the feelings it evokes
FOCUS ON
AUDIANCE ENGAGEMENT
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INSTRUMENTAL VALUEIt’s related to the pursuit of a wider aim
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INSTITUTIONAL VALUEIt concerns how cultural organization act
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