Why Do Start Ups Fail Notes
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1. Document your plan 2. Identify the riskiest parts of your plan 3. Systematically test your plan The job of the Unique Value Proposition is not to close the sale, but to start the conversation
Transcript of Why Do Start Ups Fail Notes
1. Document your plan
2. Identify the riskiest parts of your plan
3. Systematically test your plan
The job of the Unique Value Proposition is not to close the sale, but to start the conversation
1. Document your plan
2. Identify the riskiest parts of your plan
3. Systematically test your plan
Document your plan
> Do not create a reality distortion field around yourselves or your idea.
Reasonably smart people can rationalize anything but entrepreneurs are
especially gifted at this.
> Always base your business plan on facts, not faith
Business Model Vs. Business Plan
A Document investors makeyou write than they don’t read
A single diagram ofyour bueinss
What TheseCounts need :
Meta Principles
Think of your Business Model as a Product
KeyPartners
KeyActivities
ValueProposition
CustomerRelationships
CustomerSegments
KeyResources
Channels
CostStructure
RevenueStreams
Problem Solution
Key Metrics
Unfair Advantage
IDEAS
BUILD
PRODUCT
MEASURE
DATA
LEARN
KeyPartners
KeyActivities
ValueProposition
CustomerRelationships
CustomerSegments
KeyResources
Channels
CostStructure
RevenueStreams
Problem Solution
Key Metrics
Unfair Advantage
Document your Plan A Identify the riskiest partsof your plan
Systematically test your plan
KeyPartners
KeyActivities
ValueProposition
CustomerRelationships
CustomerSegments
KeyResources
Channels
CostStructure
RevenueStreams
Problem Solution
Key Metrics
Unfair Advantage
