How design can help you tackle big issues

How to use this presentationThis presentation provides NHS managers with the rational and supporting arguments to sell a design-led project to their Trust, board and senior managers. It covers three topics:• Why design?• The design process• Reducing violence and aggression in

A&E a design process exemplar

Why design?

Good design is a process that can be used to generate innovative ideas and deliver new products and services. It can help you shape patient-centred and cost-effective services and environments. Design can help you develop integrated QIPP plans and improve performance against A&E clinical quality indicators.

Why design?Designers draw on a number of principles and approaches to turn good ideas into innovative products, services, environments and experiences.Understanding usersGood designers spend time with the end-users of the products and services they create and involve them in the process of designing and making CollaborationBecause it focuses on creating the best possible responses to real human needs, design is intrinsically a very collaborative process. Designers will collaborate with a range of people – from users and frontline staff to investors and experts – and bring together a multi-disciplinary team to tackle all of the issues involvedPrototyping Designers build and test solutions early in the development process. This iterative approach means solutions are refined and improved many times before they are piloted or rolled out

The design process

The design process helps businesses and the public sector shape their ideas so that they deliver practical, attractive and useful propositions that people want to buy and use.The Design Council illustrates the design process using a model called the Double Diamond …

The Double Diamond - design process model

The Double Diamond - design process modelThe Double Diamond model illustrates how designers work through four key stages:1. First, they open up space for lots of different

ideas to be discovered and shared2. Then by focusing on user-needs they help

identify and define priority areas to address3. Next, a designer will develop multiple prototype

solutions based on the opportunity areas identified

4. Finally, they will focus on distinct objectives and manufacturing or other constraints to deliver a final solution

The issue

The project

NHS hospital staff in the UK experience more than 150 incidents of violence and aggression every day. The estimated cost of violence and aggression to the NHS exceeds £69m a year. The problem is particularly prevalent in high pressure areas such as A&E departments.For the Reducing violence and aggression in A&E programme the Design Council worked in partnership with the Department of Health and the NHS to co-ordinate a team of experts, including a consortium of organisational consultants, user-centred researchers and emergency care specialists, who collaborated to identify opportunities for design-led solutions to tackle specific frontline staff issues.

Design solution:guidance

Design solution: People

What now?

• Use the Design Council guide to procuring good design

• Learn more about design solutions you could retrofit in your A&E

• Find out more about different design disciplines

• Share your feedback and thoughts on www.aetoolkit.org.uk