Why crowdsource your design needs?

© 2011 | www.jademagnet.com

“Why crowdsource your design needs?”

Webinar - 5th Oct 2011

Presenters – Sitash and Manik, Co Founders, Jade Magnet


Jade Magnet

Jade Magnet brings together over 4,000 creative and marketing people and some of the finest technologists in the country using an online market place offering the following services:

Collaborative design solutions

Online marketing and social media

Brand, Advertisement and communication strategies

Technology development and implementation

Fanatic support

India’s hottest startup 2010

Global Innovator of 2011 @ GTS, Silicon Valley

India’s best web startup for SMEs

The only creative crowdsourcing platform with Delivery Assurance


Where we are

Number of brandsNumber of brands

Number of providersNumber of providers

Number of Account ManagersNumber of Account Managers

40+ 425

200+ 4500

34 12+

Number of projects deliveredNumber of projects delivered 95+ 1000+

Per month Total

Above numbers include global numbers with presence in India, Australia, UK, US, Middle East, APAC


How does the market look like?Restaurant needs launch advertising

Restaurant needs launch advertising

Start-up needs a new brochure


Large FMCG needs fresh ideas


Market Research firmMarket Research firm

Small agency.

2-3 people

Small agency.

2-3 people

Media space owner

Media space owner

results

$

$campaign

ideas

$

To the target audience

Friend’s friend who

designs


designs

Small agency

Small agency

PrinterPrinter

Ideas &designs

ideas$

$Final printed brochure

In-house creative teamIn-house

creative team

Large agency

Large agency

Market Research

firm

Market Research

firm

Technology team(s)

Technology team(s)

Printer / fabricator


$

$

Same old ideas

People’s inputs

$

Internet campaign

$

material

ideas


How does the market look like?Restaurant needs launch advertising

Restaurant needs launch advertising





Market Research firmMarket Research firm

Small agency.

2-3 people

Small agency.

2-3 people

Media space owner

Media space owner

results

$

$campaign

ideas

$

To the target audience


designs


designs

Small agency

Small agency

PrinterPrinter

Ideas &designs

ideas$

$Final printed brochure

In-house creative teamIn-house

creative team

Large agency

Large agency

Market Research

firm

Market Research

firm

Technology team(s)

Technology team(s)



$

$

Same old ideas

People’s inputs

$

Internet campaign

$

material

ideas

Interaction with multiple stakeholders


Model is the solution

It’s difficult to source creative skills It’s difficult to source creative skills Access to unlimited creative talent Access to unlimited creative talent

Cost-quality tussle Cost-quality tussle Quality available at multiple price points Quality available at multiple price points

On-the-ground execution is disconnected from generation of creative solutions On-the-ground execution is disconnected from generation of creative solutions

Ecosystem has end-to-end solution providers Ecosystem has end-to-end solution providers


Creative talent

Pain points Solutions

1. Finding the right talent 1. Access to 4500 designers

2. Cultural and industry understanding 2. Localized and vertically specialized designers

3. Portfolio selection 3. Prototype selection


Cost quality tussle

Only 32.8% of SMEs globally spent anything on marketing, rest invested on oversized sales force

Only 19% SMEs invest 5-10% of revenues in marketing, another 19% dont investanything, while remaining dont keep a track

Most SMEs believe marketing is expensive & when done for less, quality isa constraint

Ref: http://www.varjan.com/articles/1003-mar-setting-marketing-budget-for-optimised-client-acquisition.shtml


Execution

Most SMEs end up dealing with multiple stakeholders

1. Designer2. Developer3. Social Media4. Printer

Ref: http://www.problemsolving2.com/leadership/typesummary.htm


Some data points

Average number of logo design optionsAverage number of logo design options

Average number of iterations in websitesAverage number of iterations in websites

Budget($) for Search Engine OptimizationBudget($) for Search Engine Optimization

300%

30%

50%

40%

Number of designs for Print/OOH AdvertNumber of designs for Print/OOH Advert500%

5 15

10 5

300 180

3 15

TraditionalMethods

Crowdsourcing

Average days taken to create a brochureAverage days taken to create a brochure 20 15

Website – www.jademagnet.com

Sitash Srivastava – Co founder & CEO+91 – 9902433688 | [email protected]

Manik Kinra – Co Founder & CMO+91 – 9986049185 | [email protected]


NEXT EVENT – Webinar on “Account Manager Speaks”10 OCT – 1600 hrs IST. Register at http://bit.ly/mWGgqi

Why crowdsource your design needs?

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