Why Content Marketing is here to stay
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Transcript of Why Content Marketing is here to stay
CONTENT MARKETINGREASONS WHY
IS HERE TO STAY
33
2014 was the Yearof Content Marketing
Source: Forbes
Source: Google Trends
According to Google Trends,Interest is now at an all-time high
But how do we know thatContent Marketing is here to stay?
Here are the 3 key reasons:
CONSUMERSPREFER
CONTENT
CONTENTCREATES
ENGAGEMENT
CONTENTGENERATES
ROI
321
CONSUMERSPREFER CONTENT
1
Source: Quicksprout
1CONSUMERS PREFER CONTENT
50% of consumers say content marketing hasa positive impact ontheir marketing decisions.
CONTENT CREATESENGAGEMENT
2
2CONTENT CREATES ENGAGEMENT
Source: Quicksprout
On Facebook, photos are liked 2x more than text updates.
Source: Sprout Social
2CONTENT CREATES ENGAGEMENT
On Twitter, videos are shared 12x more than links and text posts combined.
CONTENTGENERATES ROI
3
3CONTENT GENERATES ROI
Source: Content Marketing Institute
Content marketing isan up-front expense that continues bringing value long after it’s been paid for.
Value of content
Cost of content marketing
Source: Quicksprout
3CONTENT GENERATES ROI
Content rich sites can generate 97% more links,which impact search engine rankings.
Source: Content Marketing Institute
In 2014, the majority of marketersare already using content marketing.
Are you using content marketing yet?
WE CAN HELP YOUAT EDGE MEDIA
THINK OUT OF THE BOX
ENGAGING TO THE AUDIENCETOPICS ARE RELEVANT ANDWHILE CRAFTING YOUR CONTENT PLAN SO THAT
CONCEPTUALIZE VISUAL CONTENT THAT IS
ADAPTABLE FORDIFFERENT MEDIA FORMATS AND PLATFORMS
REFERENCES
http://www.forbes.com/sites/jaysondemers/2014/08/19/the-top-7-content-marketing-trends-dominating-2014/https://www.google.com.sg/trends/explore#q=content%20marketinghttp://www.quicksprout.com/2014/02/06/how-content-marketing-a�ects-search-engine-rankings/http://sproutsocial.com/insights/visual-content-marketing-infographic/http://contentmarketinginstitute.com/2013/09/prove-content-marketing-roi-ceo-values/