Why Communicate Science - UCY · “Mypublic engagement activities have given me a new perspective...
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Theo Anagnostopoulos SciCo Co-founder & General Manager Why Communicate Science
Transcript of Why Communicate Science - UCY · “Mypublic engagement activities have given me a new perspective...
Theo AnagnostopoulosSciCo Co-founder & General Manager
Why Communicate Science
Science illiteracy affects our quality of lives
Science illiteracy affects our quality of lives
25.500.000
Why is it important to communicate
science?
New trend?
Social need
for society :
19 March 2009
“Screening all older
men for prostate
cancer could reduce
deaths by a fifth”
19 March 2009
“Prostate cancer
screening may not reduce
deaths”
Scientific illiteracy impedes innovation
Science is increasingly interdisciplinary
effective communication fosters collaboration and innovation
“My public engagement activities have given me a new perspectiveand broader outlook to my own research work. For example, I haverecently collaborated with a microbiologist, applying quantummechanics to biology, which arose from new contacts.”
Jim Al-‐Khalili Professor of Physics at The University of SurreyPresenter BBC Radio 4 -‐ “The Life Scientific” ; BBC 2 –“Horizon”
Euro barometer 2008
People want to choose where
research is heading to
Changing cultures: reaching audiences, open source publishing
& broader engagement
hZps://fold.it/portal/
Citizen Science – Fold it
How to Communicate Science
Our livesYour Science
Relevance
Science is important for our everyday lives
Keep it simple
Scientific Ideas UsJargon
barrier
Relevance
Science Jargon + Bullets
Passion Understanding* =
Use analogies to build “conceptual bridges”
Storytelling motives
Introduction| Middle part | End
The Day After
Story Highlights
• Child psychologist shot by former
patient
• Starts working with child who seas
dead people
• Psychologist turns out to be dead all
along
8. Empathize
Be creative
Awareness
Awareness Empowerment
Empowerment
