WhyCode(for)Android?

andaquickpeek@MOTODEVStudioBeta

Smartphonesalesup27%

•  Gartnersays,Worldwidemobilephonesalesdeclined6%to286millionunitsinthesecondquarter.

•  HoweversmartphonesaleswereabrightspotposPnga27%gain.

•  SmartphonepenetraPonwas14%,upfrom10%ayearago.

Source:hVp://www.gartner.com/it/page.jsp?id=1126812

TheAndroidPenetraPon(Thefacts)

•  The4Androiddevicesinmarket– HTCDream– HTCMagic– HTCHero–  SamsungGalaxy

•  Aquickfact– HTChasreportedthatithassold1millionunitsofHTCMagic.

– Hanooki.comreportedthatSamsungsold100,000SamsungGalaxiesinitsfirstmonthinEurope.

– Overthenextfewmonths,anumberofhandsetmakersandwirelesscarriersareexpectedtoembraceAndroid.

Androiddevicesstr8offtherumormill

•  SamsungInsPnctQ•  MotorolaSholes•  MotorolaMorrison•  MotorolaCalgary•  MotorolaHeron•  HTCClick•  SonyEricssonXperiaX3•  Dell….•  Lenovo…•  LG…•  …•  …•  …

TheAndroidProjecPon(unscienPficyetlogical)

•  ExtractfromapopularPhandroid.com–  4devicessellcombined180,000unitsinEuropeonly–  That’sabout45Kunits/monthforeachdeviceinEuropeonly– UsingthatasalooseandunscienPficaverageforfutureAndroiddevices,andrecognizingpopulaPonandeconomicimplicaPons,supposeNorthAmericaandAsiaeachachieve45Kunits/monthforeachAndroidphoneonthemarket

–  Bytheendoftheyear,itisesPmatedthattherewillbe15‐20Androiddevicesonthemarket

(20devices)x(45Kunits/month)x(3conPnents)=2.7Milliondevices

Source:RobJacksononvariousAndroidfansites(link)

WebviaSmartphones

WorldwideOperaPngSystemShare

There’san(droid)appforthat!

Androidhasgoodengagedbaseforfutureappgrowth.

Android'sgrowthrateisacceleraPng,increasingbyover50%fromJunetoJulyalone.

Intotal,thepercentofnewAndroidapplicaPonsintegrated,relaPvetoiPhone,hasmorethandoubledoverthepastsixmonths.

AppDiscoveryandUsageSource:Metrics@Admob(link)

•  Themajorityofappdiscoveryhappensthroughbrowsingandsearchonthemobiledevice.

•  AndroidandiPhoneusersarehighlyengagedwithapps.– AndroidandiPhoneusersspend80‐90minutes/dayusingapps.

– AndroidandiPhoneusersdownload9‐10newapps/month.

•  TheAppStoregetstwiceasmanypaidappdownloadsperuserasAndroidmarket– DrivenbylowpaidappadopPonbyAndroidusers;81%donotorrarelydownloadpaidapps.

•  Animportantpointtonotehere–PaidappsonAndroidMarketarenotavailabletoallregions.

AppDiscoveryandUsageSource:Metrics@Admob(link)

•  However,consumerswhodopurchasepaidappsaresimilaracrossplarorms– Androiduserswhodopurchasepaidappsdownload5.4/month,vs.5.1iPhone

– Theyalsospendasimilaramountonpaidappspermonth:$8.63vs.$9.49iPhone

– Acrossplarorms,free‐to‐paidupgradeisthemost‐citeddriverinpurchasingapaidapp.

AppDownloadhabits–Averagenumberofappsdownloadedperuser

permonth

Free‐to‐paidupgrade–what’sthedriverofpaidappsales

Amountsspendonpaidappsinanaveragemonth

NewsfromHandango(bi‐annual“YardsPck”report)

•  Handangosaysgamesrepresented25%ofallsoldappsforthefirsthalfoftheyear,a6%increasefromlastyear.Thecategoryalsogrew19%comparedtothesameperiodlastyear.

•  AndroidinparPcularaVractedmobilegamers,asitsgamescategoryaccountedforahigherpercentageofsalesthanitdidinanyothersmartphonecatalog.

•  Source:hVp://www.informaPonweek.com/news/personal_tech/smartphones/showArPcle.jhtml?arPcleID=219500203

MobileAds

•  LoadsofAdRevenuetotaponto•  Source:AdMobMobileMetricsReport(link)

Thatiswhy…

YoushouldCodeforAndroid

The12futuremobileapps•  RealityTagging•  PeopleTagging•  RealityRecogniPon•  PhysicalSocialNetworks•  PersonalizedTravelGuides•  DigitalandPhysicalTreasureHunt•  DistributedMobileGames•  CreditCardandBiometricsasSoyware•  PaperlessReceipts&DigitalBusinessCards•  MedicalrecordsasSoyware•  PhysicalBrowsing&DigitalShopping•  LocaPon/Pme‐baseddeals

Source:AlexIskoldonReadWriteWeb(link)

Hello,Moto(hVp://developer.motorola.com/)

•  MOTODEVAndroiddevelopersupportprogramwillprovidedeveloperswithearlyaccesstoresourcesneededtocreateAndroidbasedapplicaPonsforMotorola’supcomingAndroidbasedhandsets,whichithaspromisedwillarrivebytheendofthisyear.

•  hVp://www.youtube.com/watch?v=WTG55‐NK‐C0

OneofthetoolsMotorolahasreleasedistheMOTODEVStudioforAndroidBeta.

MOTODEVStudiosupportsAndroid1.1and1.5developmentandincludesallthenecessarytools,includingemulators.

Q&A

HappyCoding!