Why Civic Leaders Struggle to Engage Millennials
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Transcript of Why Civic Leaders Struggle to Engage Millennials
CONNECTING WITH MILLENNIALSA NEW WORLD OF CIVIC ENGAGEMENT
Presented by:
Ryan Cohn
Sachs Media Group
DO MILLENNIALS GET A BAD RAP?
WHO ARE MILLENNIALS AND HOW DO THEY COMMUNICATE?
LET’S FIND OUT…
QUESTION 1:In the past 24 hours, did you watch more than an hour of
television programming?
1 in 3 Millennials Watch Mostly Online Video / No Broadcast TV
QUESTION 2:In the past 24 hours, did you
read a daily newspaper?
Millennials Get Their News From Different Sources
QUESTION 3:Thinking about your phone use, do you have…
(A) Only a landline phone
(B) Only a cell phone
(C) Both a landline and cell
Smartphones #1Tablets/PCs distant #2/3
Millennials are constantly connected with mobile social messaging
27% of Millennials have 500+ friends on Facebook
Lots of Social Media Users = Lots of Social Sharing
HOW DO YOU CUT THROUGH THE NOISE AND CLUTTER?
1) Focus your message
2) Authenticity is key
Two Rules of Millennial Outreach:
Tailor Your Message:
Focus Your Communication
Clear and Straightforward?
Clear and Straightforward?
A seven story building has been proposed for 1234 Smith Street.
Call Millennials to Action
One Message Doesn’t Fit All
LOSING: ABERCROMBIE & FITCH
One Message Doesn’t Fit All
WINNING: URBAN OUTFITTERS
Stay Relevant and Relatable:Local and Issue-Centric Messaging
Is It Worthy of the ‘Share’?
Build Trust Through
Transparency
Credibility as Spokespeople:
The Opaque Ceiling Effect
vs.
Be a Community Leader,Not a Politician
Bring ‘Behind the Scenes’
to the Forefront
Bring ‘Behind the Scenes’
to the Forefront
How Closely
Do You Follow
Local Politics?
Make Every Minute Count.