Crust is known as the brand that makes pizza

more interesting.

It’s not just the finest ingredients we use, but

the way we combine them to create unique

combinations that are adventures in flavour.

We make our pizza the authentic way, relying

on instinct and measuring by hand rather than

following a strict formula. We continue to lead

the way with our delicious, innovative menu.

Our ‘boutique’ style extends beyond our

menu, all the way through to a customer’s

experience in a Crust store. While there are

commonalities in store design, we endeavour

to keep the boutique, local pizzeria feel to our

store design and customer experience.

These are just some of the ways we are streets

apart from our competitors.

What’s in a Brand?

When buying your own business the thing to

look for is a USP or unique selling point. At

Crust that’s exactly what we offer, something

you won’t find anywhere else as both a

consumer or a Franchisee.

There’s your boring old, standard pizzas and

then there’s ‘A Crust Above’. We pride ourselves

on our constant innovation, unique flavours

and our ability to push the boundaries.

Why Choose Crust Our customers

We’re very serious about choosing the right people to build our brand. If you’ve got the passion,

determination and courage needed to run a successful business, we’d love to hear from you.

Here’s a guide to the quality of Franchisee we’re looking for:

• Entrepreneurial and with an appetite for

success

• Business minded with great people skills

and financial acumen

• Willing to commit fully to a new business

venture

• Keen to actively promote and market your

Crust Gourmet Pizza Bar

• Willing to devote the necessary time and

effort

• Financially secure

• Willing to take advice and direction to

achieve the Crust Gourmet Pizza Bar vision

Crust Gourmet Pizza Bar is ideally suited to today’s fast-paced lifestyle. Our vision is to grow slowly

and surely, to build a solid foundation based on excellence in service, which will ensure we continue

to thrive for years to come.

When we ask our Franchisees what the best

thing about owning a Crust franchise is, the

top answer is invariably ‘lifestyle’.

Owning your own business means that you

have flexibility to meet the needs of your

family, or your own social life and interests.

Our Franchisees still get to enjoy sports and

hobbies they love.

Being a Crust owner also means that you

can recruit your own staff to fit in around the

hours you devote to the business. In a nutshell

it means that you can make time for the other

things in life you are passionate about.

Why we would choose you It’s a lifestyle thing

Franchise Fee: $50,000Project Management Fee: $7,200Training Fee: $13,750Marketing Fee: $10,000Legal Management Fee: $3,500Building and equipment: $320,000

Approximate minimum cost: (includes franchise fee) $375,000 excl GST

Approximate maximum cost: (includes franchise fee) $450,000 excl GST

Royalty FeeThis fee permits the Franchisee to use the Crust Gourmet Pizza Bar

name, trademarks, logos and operating systems. It also provides access

to new product and systems development, purchasing power discounts

and continuous and comprehensive ongoing support.

Marketing ContributionFranchisees are required to contribute to an advertising and marketing

fund. This fund is used to meet the costs of maintaining, administering,

directing and developing advertising and marketing materials for Crust

Gourmet Pizza Bar system.

Royalty Fee

7.5% calculated

fortnightly on gross sales

Marketing Contribution

3.5% calculated

fortnightly on gross sales.

The set-up cost will vary depending on the size and infrastructure of the premises;Set up cost example*

* This is a guide only and not an exhaustive list. Additional fees and charges may be applicable.

Set up costs

~WIN~

Spicy Korean Prawn (4759kJ)

Middle Eastern Beef (4759kJ)

Argentine Carne (4759kJ)

A ROUND-THE-WORLD TRIP FOR TWO WHEN YOUTRY OUR NEW INTERNATIONAL FLAVOURS

GET SET TO JET SET

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• Customers

• Households

• Income

• Age

• Boundaries

• Travel time

• Population

• CCD

• Menu distribution

• DPOS

As a new Franchisee, we will map out a geographic territory that

you will occupy taking into account key criteria including:• Radio advertising

• Newspaper advertising

• Magazine advertising

• Social media (Facebook and Twitter)

• Billboard Advertising

• Mobile Pop-Up stores for events

• Digital Media

• Mobile App

• Crust website (with online ordering enabled)

• National sponsorship of the Gold Coast Suns AFL FC

• Local Area Marketing support

• VIPP Program

Marketing initiative examples

Territory AnalysisMarketing

Objectives of support• Maintain a strong relationship between Crust

& Franchisees

• Maximise Franchisee performance

• Ensure compliance with the Crust franchise

system

Structured Regular Communication• Franchisee/Marketing workshops

• Regular field visits

• Product/sales mix performance

• Marketing and promotion

• Supply and purchasing

• Staff recruitment and training

• Food preparation, safety and handling

• Customer service standards

• Financial performance and business planning

• Additional and ongoing training

• Local Area Marketing/Brand

awareness activities

• Opposite/near pub/bars

• Close to video shop

• Close to supermarket

• Footpath trading availability

• Traffic congestions

• Area demographics

• Signage prominence

• Rent

• Concentration of apartment

pockets

• New development forecast

• Lease terms

• Customer accessibility

• Exposure (general)

• 80 – 120 square metres

• 4.5m+ frontage

• Non-heritage listed

• Food premises existing/

approved

• 3-phase power

• Grease trap

• High pedestrian traffic flow

• High traffic flow

• Parking availability

• Rear access

• Close to bus/tram stop

Site Selection Criteria Ongoing support to you

Customised point of sale (POS) technology• Daily, weekly and monthly reports

• Total orders, total values and average of orders

• Breakdown of deliveries, pick-ups and shop orders

• Items sold, time analysis, map analysis

• Previous orders, summary of date, time and value

• Automatic price look-up for unlimited items

• Last order tracking

• Good customer and lost customer reports

• Drive balancing, reports and staff lists

• Easy set-up and training

• Extensive database referencing

• Barcode and scanner recognition

• Remote access to reports

Attend organized Franchise Conferences providing insights, learning

opportunities, workshops and information sessions on everything from

the future of the brand to increasing your business performance.

Franchise conferences Our POS Software

Steps to becoming a Franchisee

1 Contact us via the enquiry form link below.

2Once issued, review the Crust Gourmet Pizza Bar Information Kit and complete the expression of interest form.

3 You will then be invited to apply for a territory.

4If your application is successful a conditional approval letter will be sent to you. Upon signing and returning this you will be provided with Franchise Grant Documentation incorporating the Disclosure Document and Franchise Agreement.

5You will work closely with the Development and Construction team to plan your opening and installation dates.

6 Training in the academy (4 weeks) and then 2 weeks in an existing Crust store.

7Complete your Crust induction with our Support team. You will work closely with the Support team to employ staff and set up the foundations needed for a fully operational store.

8You will have your soft-opening, where you celebrate the opening of your new Crust Gourmet Pizza Bar with friends and family. This will also be the first night all of your staff will be working as a team and learning the ropes.

9 You will open your Crust Gourmet Pizza Bar for trade.

ENQUIRY FORM

Q: How much does a Crust Gourmet Pizza Bar cost?

Q: What about financing a Crust Gourmet Pizza Bar?

Q: Where can I open a Crust Gourmet Pizza Bar?

Q: Can I own more than one Crust Gourmet Pizza Bar?

Q: What operational support will Crust give me?

Q: Does Crust have a strong Marketing Program?

Q: What kind of experience would make me a qualified applicant?

Q: Do I have to personally manage my store?

Q: How much can a Crust Gourmet Pizza Bar store earn?

Q: How long does it take to open a Crust Gourmet Pizza Bar store?

Your Crust Franchise Frequently Asked QuestionsFrequently Asked QuestionsQ: How much does a Crust Gourmet Pizza Bar cost?

A: Equipment and set-up costs will vary from site to site. Our classically simple décor and streamlined operation makes the outlay uncomplicated and cost effective. As a guide, a franchise – from initial set-up to being fully operational – will cost between $375,000 and $450,000 excluding GST, including the initial franchise fee.

Q: What about financing a Crust Gourmet Pizza Bar?

A: The benefits of becoming a Crust Gourmet Pizza Bar Franchisee are that as a successful business, most lenders see Crust Gourmet Pizza Bar as a sound commercial and business model. We have access to several competitive lenders you can talk to.

Q: Where can I open a Crust Gourmet Pizza Bar?

A: We are eager to open franchises in every capital city of Australia and we are growing fast. If you feel you have the right location, please call us.

Q: Can I own more than one Crust Gourmet Pizza Bar?

A: Yes. Many of our Franchisees are multi-unit operators. This is the greatest indicator that there is a strong degree of satisfaction among Franchisees.

Q: What operational support will Crust give me?

A: Crust provides ongoing support and training at all times. All new Franchisees undergo four weeks training at Head Office in QLD. Additional support includes marketing and advertising assistance and new product development. Our people are always available for queries and questions that need to be answered via email, telephone and after-hours emergency numbers.

Q: Does Crust have a strong Marketing Program?

A: Every franchise contributes to a marketing fund that is used to run programs that range from radio, direct mail and outdoor advertising to branded pop up stores at local events.

Q: What kind of experience would make me a qualified applicant?

A: Obviously, applicants who have managed people in the restaurant industry or the pizza delivery business are especially well prepared for the work required.

Retail managers, or those who have retail business experience, also have very useful skills. While such experience is helpful, it is not a requirement.

Most people in the restaurant business today came from totally unrelated fields without any intention of owning a restaurant.

Our extensive training program and the ongoing guidance from our management team prepares you adequately to manage and operate your own store.

Q: Do I have to personally manage my store?

A: Yes. We are an owner/operator franchise system. At least one partner has to maintain a 50 percent ownership in the operating company and must be involved full-time in day-to-day operations.

Q: How much can a Crust Gourmet Pizza Bar store earn?

A: The amount of money you may earn depends on many factors, including how well you manage your store and control variable costs, local marketing and advertising, the cost of your investment and other unique circumstances.

As a new Franchisee, it is important to have realistic expectations about the initial income you’ll be earning and to keep in mind that a gradual process of commitment and effort achieves ongoing success.

Q: How long does it take to open a Crust Gourmet Pizza Bar store?

A: On average, it will take 8-12 weeks from the time you sign the Franchise Contract and Lease to the time you open your doors. As with most worthwhile things, it takes a bit of time to find the right site and to organise all details with the local council and all other relevant entities.

Retail Food Group (RFG) is one of Australia’s

leading retail food franchise operators. RFG

is the owner, developer and manager of

the Donut King, Brumby’s Bakery, Michel’s

Patisserie, bb’s Café, Esquires, Gloria Jean’s

Coffees, It’s A Grind, The Coffee Guy, Café2U,

Pizza Capers Gourmet Kitchen and Crust

Gourmet Pizza Bar franchise systems.

In addition, the Company is a significant

wholesale coffee roaster supplying existing

Brand Systems and third party accounts

under the Evolution Coffee Roasters Group,

Caffe Coffee, Roasting Australia, Maranatha

LLC, Roasted Addiqtion, Maranatha LLC and

Barista’s Choice coffee brands.

Started in 1989 as the owner and manager of

around 50 Donut King and bb’s Café stores,

RFG now has eleven (11) franchise systems,

boasting in excess of 2,400 outlets.

RFG’s franchise systems are some of the

most successful in Australia, offering high

quality products, innovative store designs and

exceptional customer service. With several

market leaders under our stewardship, our

major franchise systems are well known

household names.

RFG’s proven business models and support

systems have been perfected over 25 years

of operation, and the Company has built

an experienced and highly skilled support

network to ensure the success of our franchise

networks.

About Retail Food Group

George Metzakis | Sales Consultant

0402 722 553 | george@aplusbrokers.com.au