Why charities need social media
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Why Charities Need Social Media Michael Netzley, PhD Asst. Professor, Corporate Communication Fellow, Society for New Comm Research
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Transcript of Why charities need social media
Why Charities Need
Social Media
Michael Netzley, PhD
Asst. Professor, Corporate Communication
Fellow, Society for New Comm Research
Can You Afford This?
Where are Your Stakeholders?
SG Netizens: On-line Preferences 09
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© 2009 Michael Netzley, research.
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Sin
ga
po
re
What It Means for You
• You need to be where
your stakeholders are
• Adapt to Singapore’s
comparatively passive
consumption behaviors
• Begin with a wise
content strategy
Next…Explore New Behaviors
Power of Crowds
Twittamentary
Interview with Siok Siok
Interview: episode #479
So
lve
Pro
ble
ms
Lower Cost
with In-kind
Trades
Ex
pa
nd
s
Yo
ur
Reso
urc
e
Ba
se
Messages
from Peers
more
Influential
Ma
ny
Sm
all
Am
ou
nts
Ad
d U
p
Gartner: SNS and Public Sector
Gartner, 23 Oct 2008
“social networks will
complement, and may replace,
some public sector functions…”
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