Why CEOs Should Love Open Employee Access to Social Media
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Transcript of Why CEOs Should Love Open Employee Access to Social Media
Why CEOs Should LoveOpen Employee Access
to Social Media
Shel Holtz, ABC
http://www.stopblocking.org
http://storify.com/shelholtz/employee-access-to-social-media
A fundamental problem
• 54% of US companies block access
Dispelling the myths
• Employee productivity
Back-of-the-envelope
calculations
Also consider…
• Time spent working at home• Extra hours logged at work• True measure of productivity• Hidden value of employees’ networks• IT in charge of productivity?• Would productivity really improve?
Conclusion
• Not a technology issue• Manage by exception
Dispelling the myths
• Employee productivity• Network security
Jack HoltSenior Strategist, New and Emerging Media
U.S. Department of Defense
or
Conclusion
• Data monitoring• Malware protection• Granular access
Dispelling the myths
• Employee productivity• Security• Loose lips
Conclusion
• Policies and guidelines• Training and communication
Dispelling the myths
• Employee productivity• Security• Loose lips• Bandwidth
The case for open access
• Futility: Employees don’t need your network
The gold in employee social graphs
• Recruiting• Training• Culture/values• Subject matter expertise• Idea testing/decision making (SMPGs)• Intelligence• Curation• Company and product evangelism
The Key
Processes
Recruiting
25
26
27
28
Training
70-20-10
• 70% - Learning from experience• 20% - feedback from peers and mentors• 10% - formal learning programs
Challenge: Formalize the informal learning
Culture/Values
“…by embracing transparency and tweeting regularly, Twitter became my equivalent of always being on camera. Because I knew that I was going to be tweeting regularly about whatever I was doing or thinking, I was more conscious and made more aware of an effort to live up to our 10 core values.”
-- Tony Hsieh, CEO, Zappos.com
Subject MatterExpertise
Idea Testing/Decision Making
The New Symbiosisof Professional Networks
• Professionals trust online information almost as much as information gotten from in-person
• Reliance on web-based professional networks and online communities has increased significantly over the past 3 years
• Social Media use patterns are not pre-determined by age or organizational affiliation
Use of Professional Networksis Increasing
An Essential Decision-Support Tool
CompetitiveIntelligence
Hoovers 2009 Study:
75% of companies don’t usesocial media for competitive intelligence
Curation
Company/ProductEvangelism
“We want to give our employees the opportunity to become even more familiar with the final products, so they can speak based on first-hand
experience about our line-up.”
The new employee role:Social CRM
• From Customer Service Reps to all employees engaged
• From process-centric to conversation-centric• From contact management to community
management• From period engagement to sustained
engagement• From simple transactions to complex
relationships
“There isn’t anything I send to employeesthat I wouldn’t be prepared to have publishedon the front page of the newspaper. I don’tthink control actually exists. The question is,did it ever exist? Probably to some degree,but social media, the explosion of technology,has just amplified the folly of the notionof internal versus external voice. I don’t thinkthere’s such a thing anymore.”
-- Brian J. Dunn, CEO, Best Buy
Copyright applies to this document – some rights reserved.This work is licensed under a Creative Commons
Attribution-non commercial-share alike 3.0 licensehttp://creativecommons.org/licenses/by-nc-sa/3.0
Questions?
• Shel Holtz, ABC
Phone: 415.367.3820Email: [email protected]: www.holtz.com Blog: blog.holtz.comPodcast: www.forimmediaterelease.bizSkype: shelholtzTwitter: @shelholtzFriendFeed: shelholtz2nd Life: Shel Witte