WHY BUSINESSESWHO THINK

“MOBILE-FIRST”SUCCEED

Presented by

Presented by

Mobile is the future of commerce.

That's why eCommerce success depends on switching to a “mobile-

first” mindset. In fact, last year more than 50% of time spent on the

web was spent on mobile devices, while mobile purchases

reached about 30% of total eCommerce!

In this presentation we’ll show you why

and how businesses are succeeding by

making mobile a top priority.

The Mental Shift to Mobile-First

On average, between 20%-50% of traffic to a site

comes from mobile devices. This isn’t surprising

considering 90% of consumers own a mobile device.

Mobile devices are now the the go-to device for

browsing the web and content consumption.

The Mental Shift to Mobile-First

The whole structure of the website, the content delivery

and content itself all needs to be considered.

Thinking mobile-first in your content ideation will go a

long way. It will help you to avoid a lot of potential

missteps later in the process, and guide you to an

effective experience.

The Mental Shift to Mobile-First

Considering all formats in an early phase is also key for

content creation. For the marketers, writers, and

designers alike, envisioning how text and graphics will fit

in mobile contexts can yield better-tailored content, and

reduce the amount of retrofitting needed to make the

content optimally consumable on different devices.

Steve Jobs was right when he said that we were

entering a "post-PC era."

Gartner predicts that by 2018,

more than 50% of users will go to a

tablet or smartphone first for all of

their online activities.50%

Design For The Future, Not The Past

3 Optimization Tips For Mobile Design:

Keep your text (and graphics) short and sweet.

Use SVGs for icons so they are not pixelated on a

mobile phone when scaled.

Place calls to action above the fold in the hero

section.

Design For The Future, Not The Past

It’s Not a Technology, It’s an Attitude

Rather than adapting web designs to work on mobile after

the fact, businesses need to be thinking about the special

needs of mobile devices and their users.

Businesses like Wells-Fargo are now adapting themselves

to operate in the mobile age.

It’s Not a Technology, It’s an Attitude

"Our biggest opportunity – but also challenge – is how to

get the organization to think mobile first. Historically,

when people have asked us, 'Who are your competitors?',

as a bank we would answer Chase or Bank of America.

Today, however, we would answer Google or Amazon."

-Wells Fargo & Co. Chief Marketing Officer Jamie Moldafsky

Having a strong mobile presence isn’t as simple as

offering a version of your online application on a mobile

device. Do you have a mobile strategy in place?

Our free 5-day mobile optimization email course has all

the information you need to create a mobile strategy.

Thanks for Reading!

Register Now

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