Why Business Should Use Social Media
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Social Media By Professional Administrative Support Services
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Introduction into why social media usage is important for small businesses. Covering twitter, facebook and linked in
Transcript of Why Business Should Use Social Media
Social Media By Professional Administrative Support Services
What is Social Media?
Social Networks are just part of social media
Social media consist of non static broadcasting options or web technologies that have made it easy for anyone to create and distribute their own content
Why Small Businesses Use Social Media?
“Selling to people who actually want to hear from you is more effective than interrupting strangers
who don't”. - Seth Godin
Social Media Advantages
When using social media your opportunities for exposure are infinite.
Social media expands your company's ability to communicate with thousands of people by giving you other distribution channels
Social media provides inexpensive tools that allow you to gain new supporters build relationships and increase sales
Social media levels the playing field it gives large and small business equal access to the public.
Small Business & Social Media Uses the Same Principles as Traditional Marketing
Find Your Ideal Customer using Twitter, Linked In, blogs and facebook
Create a marketing campaign to reach those ideal customers
Measure sales before and after the campaign
Survey your customers
Social Media Requirements & Protocol
• Username
• Password
• Picture/ Avatar
• Profile
• Status Update
Small Business Owners have to be found online to succeed today
Over 77% Would choose an
unfamiliar business with Quality Site over a known business with a poor site!
Having a website is central to everything you do online!
WebsitesProspects are searching for you
95 % of clicks come from page 1 results
Search Engine Optimization
Use Meta Tags
Understand Keywords and use them in your Title, Header, Content, etc
Homepage
About us
Contact us
FAQ
Products/ Services
LinkedIn is the place to start for Business Networking:
Focused on Business Professionals, great tools, easy to use
100+ Million Users
Designed to support Networking and Business Development
Establishes your creditability
Use status updates
Get Recommendations
Claim your name
Join groups for more visibility
Nelly Claimed he put St. Louis on map but Twitter co-founder Jack Dorsey made St. Louis International
Advantages of Twitter
According to Ad Age twitters users are more likely to make online purchases than any other group of social media a users
Ask a question, that prompts you to encourage dialogue
Twitter like other social media gives small business and equal voice
Twitter is Marketing in 140 characters are less. It's like a text message the whole world can read.
Six Types of Tweets
Informational
– News
– Events
Sales pitch announce offers
Miscellaneous messages
Retweet and Replies
Quotes/ Inspiration
Twitter Tips
Link Shorteners
Ow.ly
Tiny url
Bitly
#Hashtags
Keywords you can use
How Small business can use Twitter
• Business Networking
• tool
• Be pro-actively strategic in building business partnership
• Education tool
• Build Customer Loyalty and Retention
• By Informing customers about products special promotions
What is Twitter
Bio- This section allows you to explain in 160 characters or less “Who you are”
Background use your company logo
Why Facebook?
Size over 650 Million Users
56% of consumers are likely to recommend a brand to a friend after becoming a fan on facbook
Great for Consumer Focused Businesses, not so great for Business Focused Business
Active users are averaging 7.5 hours/month
Facebook Sign Up
Fullname Email Password DOB You Must have a
personal page to have a business page
How to use facebook
Post 3-5 times per day
Focus on engagement (Share and Like)
Ask questions Link to articles or blog
post
Post helpful tips
Have a call to action (encourage friends to like a comment or watch a video, visit your website)
Make it fun (infotainment)
Facebook Features
Business page Sponsored Stories Events Vanity URL The Twitter App Static FBML
With Social Media Don't just set it and forget it.Develop a good social media strategy.
Be active with updates and interaction
Social Media Management
Hootsuite Buffer Tweetdeck Twhirl Twifferriffic
STL Index
Sources
Aspire Business Development
Twitter Marketing for Dummies
Twitter Marketing an Hour a Day
How to Master Facebook Marketing in 10 Days
Facebook the Missing Manual
