Why Browser Push Notifications will outperform other channels in 2017

What are Browser Push Notifications or Website Push Notifications?

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Browser push notifications are clickable messages that come from a website. You get them on your desktop or device even when the website is not open on your browser.

One can subscribe and receive notifications on your desktop or an Mobile phone browser.

People browse for products and once they are done browsing and leave the site, it becomes the responsibility of the online retailer to get these users back to their website.

Reminding such users of their abandoned cart, or letting them know of any new product launches or price alerts that the site offers for a limited period is an effective solution. 

There are different means of communication available out there, but what if your message is too time-sensitive and needs an immediate call to action? 

Browser push notification (BPN) is the answer to this problem. 

Why Browser Push notifications

Browser push notification is probably the only channel that opens up a direct communication with the user.To get the most out of Web Push Notifications, it needs to be timely, precise, and relevant at a user level.

Timely— A timely notification is one that appears when users want it and when it matters to them the most. 

Precise— A precise notification is one that has specific information that can be acted on immediately.

Relevant— A relevant message is one about people or subjects the user cares about.

Advantage of using Browser Push Notifications

•Wider market share across browsers•Go mobile without an app•Reach out to users who are not on your website•Ability to re-engage users without knowing their contact details•Higher opt-ins as compared to emails•Lower unsubscribe / opt-out rates•Assured content delivery•Conversion rates are higher•Greater mindshare of users•Innovative user base

Email v/s Browser Push notification

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Email v/s Browser Push notification

•Email marketing considered as an ideal marketing channel.

•Despite having a wide reach, as per research, the average time taken by an email recipient to check a mail is almost 6.5 hours.

•May not be read by the recipients on time to avail or even know of a particular offer or product. 

•Browser push notifications(BPN) provide timely product updates which is required especially for flash sales or limited-period offers.

•BPN holds an edge over emails when it comes to providing timely updates and allows you to send personalized notifications to users.

Social Media Marketing v/s Browser Push notification

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Social media marketing v/s Browser push notification  

•People spend their substantial amount of time in social media pages but making the users reach a particular website’s social media page and thereafter read the offers, is a colossal task.

•Browser push offers a potentially powerful tool to target all your users in one place. 

•Reach out to your users wherever they are in real time for higher conversions.

SMS v/s Browser Push notification

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•Do you really bother to open or have time to go through each and every promotional SMS that you receive daily? The answer, in most cases, is a “No”.

•Cost associated in sending each SMS is quite expensive.

•As to BPN, the open rate touches 90%, although not in the first three minutes.

•This mode of marketing is barely interfering and the cost associated in sending push notifications is very business friendly.

SMS v/s Browser Pus notification

Display Marketing v/s Browser Push notification/s

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•Display marketing is availed of by companies with large marketing budget and this kind of an option is not feasible for a start-up.

•Browser Push notification is cost-effective and also ensures low spam rate.

Display marketing v/s Browser push notification

Conclusion

Browser push notifications are one of the best communication channels in entire spectrum. Chrome, Mozilla, and Firefox cover almost 75% of the total browser stack.

Browser push notifications are unique in terms of technology and deliverability. They are prompt, relevant and very specific.

Browser push notifications are game changing medium of communication.

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