Why brands should look for believers instead of customers
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Why brands should look for believers instead of customers @OluyomiOjo An Ignite Talk at AFRICA 2015
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Transcript of Why brands should look for believers instead of customers
The best and most beautiful things in
the world cannot be seen or even touched
- they must be feltwith the heart.
Helen Keller
FORGEt ABOUTTHE PRODUCT.
ASK THE QUESTION“WHY ARE WE IN
BUSINESS?” tHEN CONNECT WITH
PEOPLE WHOLOVE YOUR WHY
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give a lotof damnGo the extra mile to say words like:THANK YOU, WE ARE SORRY, HOW CAN WE HELP?we love you, we messed up, let’s fix it
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