04/10/2023

Why brand needs Mobile Apps ?

04/10/2023

Introduction

Over time, mobile has got the keen capability of being a personal device that delivers relevant and premium material to its user, while keeping them connected and conversant.

Mobile phones also got smarter, faster and more capable.

Today, SmartPhones can stand neck to neck with PCs for content consumption and basic content creation. Which is making the digital world about being mobile instead of being plugged in.

This opens up a huge opportunity for brands, as the relentless march of mobiles over PC users the world over.

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…Continued

We’re now in an era where it’s a given that phones connect brands to their consumers.

The imperative question is of how they connect them and how that connect is maximized in its yield for the brand.

Above all, mobile phones by design captivate the audience for a longer duration both in length of experience and quality of attention than any other medium available today.

04/10/2023

Objectives with which brands should build apps

With hundreds of stronger, smarter phones entering the markets every day, a brand today has a new method of engaging with their customer.

And by engaging, what brands are doing is increasing their capability to deliver value to their consumers on their mobile phones.

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Four Objectives are:-

Reach: To be able to extend a campaign, concept, ideology or service to a larger audience

Experience: To provide a rich and immersive method of user engagement

Sales: To fulfill a part of their consumer’s purchase decision making process

Delivery: To provide a part of all of its brand message or service to a consumer’s mobile phone

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Why Companies should produce an app for their brand, product or service as an

important tactic for customer engagement?

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How Mobile Apps can help Brands

Trendsetter : If company’s strategic orientation is gaining leadership position in what it does, it’s imperative to catch hold of upcoming trends early on before your competitors offer similar engagement opportunities to their consumers.

Brandsetter: Being the first in your category, is and will always be a competitive advantage- helps you generates free PR and buzz.

Fansetter: Mobile apps allow your fans to get regular and latest updates about your company. It is also a great platform to create communities which can spread virally.

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…Continued

Standardsetter: Interested in leadership position: set a standard.

Servicesetter: By being on mobile, your brand can now truly be 24/7. Your consumer can find relevant data about offers, services, updates, service requests status on 24/7 basis.

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Conclusion

However, all said and done, merely creating an app for presence or show won’t help brands beyond what gimmickry would help. Brands must also understand in what cases a mobile app would NOT make sense for their brand’s objectives. Audiences have millions of apps and content pieces to consume on their mobile phones. They will only be constant users of an app if a brand provides consistent benefits in using their app. The right channel for distribution and the right strategy for mobile engagement is what will make a brand app a true success.

04/10/2023

Thank you

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