HAVE YOU EVER ASKED YOURSELF “WHY SHOULD I BLOG” OR “WHY

WOULD I BLOG FOR MY BUSINESS”?

By Stefane Di Gianno

 

IT’S VERY SIMPLE. BLOG POSTS HAVE LASTING VALUE. IT’S A VERY POWERFUL BUT YET AN UNDERRATED TOOL TO BUILDING ANY BRAND OR BUSINESS. FOLKS JUST DON’T GET IT AND OFTEN TIMES RATHER THAN NONE THE ONES WHO DO GET IT DON’T KNOW HOW TO MONETIZE IT IN A WAY WHERE THEIR ABLE TO ACTUALLY CREATE AN ADDITIONAL STREAM OF PROFITABLE INCOME. SO MY PURPOSE HERE IS TO HELP BUILD YOUR WISDOM ON THE TOPIC AND GIVE YOU INFORMATION YOU NEED TO GO ONWARD AND UPWARD TO YET ANOTHER FINANCIAL BREAKTHROUGH IN YOUR LIFE.

WHY IS IT IMPORTANT?

WHAT? OH YEA BLOGGING, WHY IS BLOGGING

IMPORTANT.

Well it drives traffic to your site. In layman’s terms blogging pumps up the number of website visitors to your site.

You could just throw some funds at paid traffic and if you’re good at it (which a

lot of people are not because there is a skill set involved when doing paid

traffic) that will drive traffic but can be expensive and you also can lose money

as a result of not knowing what you’re doing. Now If you’ve been trained or

acquired marketing training, paid traffic can really drive some awesome

targeted traffic to your site but most people won’t invest in education to learn how to market their business

because they don’t realize how valuable the information is and how much its

needed until they’ve banged their head on a desk so many times from failure

they have that aha moment and realize, “I don’t know what the hell I’m doing”.

OR…Of course people can just google your name or company name to find your website but let’s just think about this for a minute. If they’re googling your name than they already know you and well they’re probably already your existing traffic. Make sense? I’m not saying that’s not awesome but you’re here because you want MORE traffic. Am I right?

Every time you publish a blog post you’re saying to google and other search engines, “Hey I’m active and doing my thing over here!” The search engines say, “Hey we need to be looking at this kid. It also tells them they need to watch frequently for relevant content YOU’VE published that should be popping up on their search engine.

“COMPANIES THAT INCREASED BLOGGING FROM 3 TO 5 TIMES A

MONTH TO 6 TO 8 TIMES A MONTH ALMOST DOUBLED

THEIR LEADS”So the more blogging you do is upping the ante on the more opportunities you get to actually pop on the search engines. Add some SEO to your post and you’re a super ninja getting highly targeted organic traffic which means cash in the bank. Now you might just be able to actually get that life support off of your dyeing bank account and it can finally live a life of abundance with you running through a meadow of orchards. Something you’ve been dreaming of for so long. Yes I am slightly strange with a wild imagination.

But blogging is so much more than driving traffic to your site through search engines in fact you can also drive traffic by sharing your blog on social media. Well if you’re sharing everything else from your baby mama drama to your favorite underwear type why not share what sustains your life? YOUR BUSINESS!

For your business this is important because you now have an opportunity to showcase your knowledge and skill set for others to see. Your door is open just go through the damn thing already. Seriously this is the time that you get to lay out valuable information geared towards your brand and share it with the world. If you leverage the information you know in a way that can show case your talent or expertise, this shows people “hey I know what the hell I’m talking about”. This makes you an authoritative figure. In any case people start coming to your site more often looking for information to help them. This will turn your visitors into buyers.

YOU KNOW WHAT THE SUPER AWESOME THING ABOUT BLOGGING IS? IF YOU TAKE A LITTLE EXTRA THOUGHT IN DOING IT YOU CAN WRITE A BLOG POST TODAY AND GET LEADS OFF OF IT MONTHS EVEN YEARS

DOWN THE LINE. LISTEN THERE ARE SO MANY BENEFITS OF BLOGGING BUT HONESTLY THE CORE OF IT ALL IS DRIVING TRAFFIC.

No traffic to your site?

It’s on page 50 of google.

No traffic to your brick and mortar store?

The doors are closing.

No traffic to your domains?

No one is buying your products and services

So at the end of the day traffic is really the key.

SO WHY DO MOST BLOGS

FAIL?

“FAILURE IS AN EVENT, NOT A PERSON. YESTERDAY ENDED LAST

NIGHT”

Not getting enough traffic: No one knows who you are, what you’re doing, or even that you

have something they need that can really help them right now. Not being consistent with putting up content:

Treating it half ass. If you’re not doing something on a consistent basis, what you’ve worked so hard to attain doesn’t look at you as an authoritative figure not by your audience or search engines for that matter. So you basically get shuffled in the background.

Lack of commitment: Blogging is not an instant “get money” scheme. You will not

write 2, 4, or even 8 blogs and start bank rolling. And don’t come talk to me about “I wrote 1 blog and it’s not working”. Blogging is something you have to do on a regular basis. It’s a strategy and meant to be combined with other strategies. I don’t think there is one thing that you’ll do that does it for you. I believe most things in part have different areas that keep the engine chugging.

So basically stay consistent and committed with publishing blog post with valuable

content. If you put in the work now it will reach a point of automation where things

start working for you even if you take a break and actually decide to go on vacation. But if

you’re like me you already know blogging can be done from anywhere making it even better because if you want to blog on vacation you

can do that too. Who doesn’t like to see their brand flourish while actually having a life?

SO WHAT DO I PUT ON MY BLOG?

This can be easy but lots of people struggle with this part. But lucky you’re here watching this because I’m gonna to tell ya!

You want to share as much information to get people started I know you can’t share it all for free

and no one should expect you to. But I do expect value when I go to

your site. I expect that you’re going to give me something I can

use. I mean that is why you’ve read this far right? You needed

information to help you. Did I give you a definition and kept it

moving to the famous click the link and buy? No I want to share

something that’s going to help you in some area of your life. I

know it’s selfish to want to be a better person but what can I say!

If you’re a freelancer why should someone pay you for services Joe offers? To break it down further let’s get specific. Take a hairstylist. Say you’re a stylist how do you even get the door open to show people your styles with so many talented stylist out there? First off you have to think about what type of stylist are you? What do you specialize in? Are you a naturalist or weavolgist? Say your area of expertise is in natural hair care and you know all about co washing. You can share what types of essential oils or herbs that keep the hair clean and stimulate growth and how they do it. This would be a great time to offer any products that you sell that include these very same herbs and oils you discuss. Take a plumber. He could easily share tips and facts about how to care for your drains to prevent clogs and other types of damage. Include facts that support what he knows or even show problems created from those who failed to do those very same steps that he educated you on not doing. Another great opportunity to say, “hey do you have this issue well I can fix it”.

You have something to share that someone else is searching for. Position

yourself in front of them so you can help others and at the same time create a lucrative living off of it.

Take a moment and analyze my training. Think about it I gave you insight on why to blog, showed you how it could benefit you,

and even shared tips on what type of content you can offer. This is a great start

and if you’re interested in really getting this blog thing not only down packed but rolling

like a steam engine at full speed then go to www.paid4yourpassions.com to get

more great tips and strategies that will help your business take flight.

Even better I’ll also give you the opportunity to take advantage of valuable training that shows you real marketing strategies trained

by a multitude of some of the best online marketers so you can soar like never before when you

go to www.paid4yourpassions.com

Imagine using blogging and social media to drive traffic while

you’re learning how to effectively market your business

and brand. You are going to be so awesome!