Why banks should revamp their User Experience?
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Transcript of Why banks should revamp their User Experience?
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Banking
http://banking.leanvietnam.com
http://banking.leanvietnam.com
What is User Experience?
User experience (abbreviated as UX) is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction (HCI).
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Why banks revamp their User Experience?
Evolution of User Experiences, especially on the internet, the customer is king.
97% of Websites fail at User Experience*
Gen X, Y and millennial generation are expecting more and different
Increases Sales and online conversions
Improves brand perception
Reduces customer dis-satisfaction and churn
Reduces the costs of development and support
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*Source: Forrester
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Solution: Progressive Strategy
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NEEDS ASSESSMENT
IMPLEMENT COMMON FRONTEND PLATFORM
RESPONSIVE WEB DESIGN
CUSTOMER ADVISORY
BOARD
REAL TIME FUNNEL
ANALYSIS
AGILE & PRODUCT
MANAGEMENT
IMPLEMENT SWOT
CUSTOMER ACQUISITION
COST
CUSTOMER ARCHETYPE
MINIMUM VIABLE
PRODUCT
COHORT ANALYSIS
CUSTOMER LIFETIME
VALUE
BUSINESS MODEL
VISUALIZATION
CROSS FUNCTIONAL
TEAM
Read the detailed plan at: banking.leanvietnam.com
• Experience in Online Banking
• Growth Expert
• User Experience Designer
• Product Management
• Empowering Innovation
• Program Management
The Consultants
linkedin.com/in/chrisshayan linkedin.com/in/eduardomorab
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About Chris – Lead Consultant
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I am an innovator, growth hacker, leader, team builder, software architect and loud-mouth on the design and development of web ventures and startups. I have over 10 years experience of product development and banking consultancy for international companies including Deloitte, HSBC and SEB.
I am currently the Head of Engineering at VietnamWorks since 2013. I can proudly say we are one of the most innovative teams in Vietnam that are focusing on: latest technologies to improve our user experience, creativity is our everyday job, implemented Open API as the first company in Vietnam.
Contact: [email protected]
Best Designer 2014
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