Why Automation is the Future of Marketing
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Transcript of Why Automation is the Future of Marketing
*Statistics compiled on: https://blog.act-on.com/2015/01/70-new-really-marketing-automation-stats/
Among B2B marketers, the #1 benefit of marketing automation is generating more and better leads
Success78%
78% of successful marketers cite mar-keting automation as most responsible for improving revenue contribution.
Outgrowing63%
63% of companies that are outgrowing their competitors use marketing automa-tion.
Conversions50%
B2C marketers using automation have seen conversion rates as high as 50%.
B2B marketers who implement market-ing automation in-crease their sales pipeline contribution by 10%.
Increase10%
79% of top-performing companies have been using marketing automation more than 2 years
PRICE
EASE OF USE
PRODUCT INTEGRATION
CRITERIA
MARKETING
AUTOMATION
60%
10% 5%3%
$500M+
$20 - $500M
$5M - $20M
< $5M
COMPANY REVENUE MATTERS
Marketing automation adoption is tied to annual revenue, as itemized below.
Why Automation is the Future of Marketing