Why are we here?

Super Tuesday Outbreak• NWS performed well• EMs performed well• Media performed well• 57 people died• Deadliest outbreak in

more than 20 years

What went wrong?

NE OK/SW MO Tornado OutbreakNWS performed wellEMs performed wellMedia performed well> 20 people died

What went wrong?

Greensburg KS• Near Total Devastation• NWS performed well• EMs performed well• Media performed well• 961 homes/business

destroyed 523 damaged

• “Only” 11 fatalities

What went right?

Public Response to WarningsDo we know why people respond or don’t to warnings? Who responds…who doesn’t?

Are our messages uniform? (are you sure?)Are we providing our products (information) in a format people want?

Do we act as a team, or as a group of individuals, each with our own jurisdiction/responsibilities?

The Integrated Warning TeamWho makes up the

team? EM community Broadcast Media NWS

What does it mean to be on a team?

Have you consciously thought of yourself as part of a team larger than your organization?It is not a question of how well each process works, the question is how well they all work together. -Lloyd Dobins

Teams Need…Common goals / shared

purposeWell thought out strategyCommitted team membersDiversity

The result of a great team is SYNERGY

Individually we are one drop. Together we are an ocean.

Why are we here?

Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.- Margaret Mead

We’ve got make sure we view ourselves as part of the team

We’ve got to better understand what makes people tick with respect to preparing for and responding to severe weather

We’ve got to examine how our team operates and look for ways to improve it

What’s our planLearn more about each component of the

teamTap leading experts to look at:

Society’s response to warningCase studies

Come up with ways to improve the teamGet a process in place to make it happen