Why are shock tactics, such as those in media product two, so often used?

By Carla

Shock Tactics-Is when the media use a type of sudden urge of

shock towards the audience through a media platform. The shock creates this surprise and the audience are left stunned, confused by what is displayed to them through the media.

Examples of Shock Tactics-Print

Adverts mainly use shock tactics to entice the audience as todays society have been desensitized by the images that are displayed in the media. These print examples show how they grip the audience to stop and look at the image that is being represented by the institution.

For example two religious leaders kissing one another. As they both believe in a religion; they are dedicated to their faith, this image is seen as a sign of disrespect as both superior authorities would never react in this way. Approaching the audience in this way, shocks them and makes them aware that no matter what the religion, differences and beliefs, everyone can come together as a community.

Examples of Shock Tactics-Broadcast Adverts are another example of how the media use shock tactics to gripped

and create a cliffhanger for the audience on their toes and interested.

For example the ask Frank adverts. They show shocking adverts of addictions such as drugs, drinking, thieving. The use of the dramatic and realistic imagery shown, portrays the reality of some of the situations that occurs on a daily basis. The institution uses such shock tactics to make the audience realize the truth of what could happen.

Another example is the NHS stop smoking advert. They use disgusting imagery of a hook in a smokers mouth to suggest that smokers are attached to smoking, they have an addiction that could internally ruin them