WHY ADVERTISE ON

TELEVISION

TELEVISION FACTS

• Television reaches over 90% of New Zealanders in an average week*

• 2.4m New Zealanders tune into TV ONE and TV2 each day**

• In 2008, New Zealand’s top 20 television shows among all people aged 5+ were on TVNZ’s channels****

• Television is a high impact medium, engaging the viewer through sight, sound and motion

• Viewers are generally in a relaxed, receptive state

• TVNZ offer cost effective ways for advertisers to reach viewers both in peak time (6pm – 10.30pm) or off-peak time (6am – 6pm).

• Advertiser’s have the flexibility to decide on level of spend – they’re not locked into a set size or placement

• Advertiser’s can advertise regionally (through traditional viewing and through SKY) on TV ONE, and can target niche audiences by programme

• Advertising is easily measurable

• Television is the best way to build brands (Goldstein, AMP, Vero, Bugger etc.)

*AGB Nielsen Media Research, **AGB Nielsen media Research (19 April 09 – 16 May 09), ***AGB Nielsen Media Research

TELEVISION FACTS

• The time people spend watching TV continues to rise, reaching the highest levels of the decade this year*

*AGB Nielsen Media Research

Time Spent Viewing - All 5+(Jan - Sep in each year)

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

TELEVISION FACTS

• Likewise, the average number of people using TV (PUT’s) are the highest levels of the decade this year*

*AGB Nielsen Media Research

PUTs - All 5+(Jan - Sep in each year)

0

2

4

6

8

10

12

14

16

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

THE CHANNELS

TV ONE

• TV ONE delivers the best news and current affairs programmes in New Zealand, while also stimulating and amusing New Zealanders through high quality drama and entertainment, both local and international

• The core target is all people 25 – 54 years of age who want to be informed and entertained

TV2

• TV2 delivers the best emotionally-charged entertainment content from New Zealand and around the world

• The core target is all people 18 – 39 years of age who like to prioritise their favourite programmes and talk about them with friends

TVNZ 6 and TVNZ 7

• TV2 delivers the best emotionally-charged entertainment content from New Zealand and around the world

• The core target is all people 18 – 39 years of age who like to prioritise their favourite programmes and talk about them with friends