WHTA 10 Ways to Boost Your Business With Barcodes 20110629
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10 Ways to Boost Your BusinessWith Barcodes June 29, 2011 WHTA
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Transcript of WHTA 10 Ways to Boost Your Business With Barcodes 20110629
10Ways to Boost Your BusinessWith Barcodes
June 29, 2011WHTA
Bill Finn
Finn Digital
• Digital Agency• Regional clients with global reach• Strategic customer experiences• Intentional interactive• B2B and B2C
Why We Care
1200% Growth Between July and December, 2010
Sour
ce: T
he N
aked
Fac
ts:
QR
Bar
code
Sca
nnin
g in
2H
-201
0, M
obio
Iden
tity
Syst
ems,
Inc.
People
Middle Class (+/-) Men
Cities of Influence
International Use
Devices
The Contenders
http://goo.gl/Cqi8
Barcode Basics
Primary Uses
• Brand Awareness• Information Gathering• Influence Action/Purchase• Post-purchase Experience
10Contact Information
• Link to mobile maps – Office Locations – Directions to your
business
• vCard information
9 Mobile Coupons
8How-To Instruction
• Items requiring how-to• Link to mobile
instructions– Home Depot/Lowe's– Plants, seeds, and
garden supplies
7Sell Complex Concepts
http://www.youtube.com/watch?v=go7RJu8Kqm4
6Extend Training Materials
Prominent signage
Placement near
register
Guiding language
SMS alternative
Tells me what I’ll see
Elegant mobile web
app
Needed:
Guidance to download
scanning software.
Nearly perfect.
5Loyalty Programs
Text keyword VENTI to short code 80080 to opt in to receive various discounts and offers for coffee-size upgrades.
4Catalog to Mobile
Nicely done, strong consumer engagementShelf-talker, quiz, more information, video how-to
Quiz
http://www.youtube.com/watch?v=9xfjzbFXrh4
3Incentive Programsfor Commercial Real Estate
2 Trade Show
1Customer Community (and Service!)
Getting Up Close With The LeaderGetting Up Close With The Leader
Other Good Examples
Unlikely ContenderUnlikely Contender
Nice work!Incentive to participate, sends consumer through retail experience, drives from web to in-store experience.
The Magic TrianglePart 1
CONSUMER
RETAIL EXPERIENCE
PRODUCT EXPERIENCE
The Magic TrianglePart 2
MOBILE PHONE
PHYSICALENVIRONMENT
TRADITIONALMEDIA
9 Best Practices
1.Provide direction
2.Make sure there’s cellphone coverage
3.Add value for the user
4.Measure traffic on the landing page
5.Conduct A/B split tests on landing page
6.Make it #exciting!
7.Test for proper size and usage
8.Keep 2D promotions fresh and updated
9.Start now
Blogs & Resources
• ducknetweb.blogspot.com (healthcare)
• 2dbarcodestrategy.com
• tag.microsoft.com
• zxing.appspot.com/generator/
• goo.gl/PiyX (Google URL shortener)
• mashable.com
• techcrunch.com
• barcode.com
Be the feedback loop.
Bill [email protected]://finndigital.comblog.finndigital.com@billfinn@finndigitalhttp://hotsheet.me
BoothTaghttp://boothtag.com@boothtag
Here’s my card.Here’s my card.
Add my vCard to your phone.
