Know Your Corridor:Know Your Corridor:Who’s Riding the Bus?August 26, 2015presented to the GoTriangle Board of Trusteespresented to the GoTriangle Board of Trustees

Presentation overviewPresentation overview

• What is the onboard survey and why is it y yimportant?

• What the onboard survey tells us about our ridersh d h b ?– Who is riding the bus?

– How do they get to the bus stop?– Why they are riding?Why they are riding?– Where they are going?– How they are paying?

• How will D‐O LRT affect the transit rider experience?

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On‐board surveyOn board survey

• Designed to support ridership projections forDesigned to support ridership projections for the light‐rail project, showing us who rides the bus how they get to the bus where they’rebus, how they get to the bus, where they re going, and why they ride.

• Focused on routes in the D O LRT corridor• Focused on routes in the D‐O LRT corridor• Survey designed to interview riders 

h h h d d diffthroughout the day and on different routes to give a complete picture of the transit system

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On‐board surveyOn board survey

• Helps show how boarding patterns haveHelps show how boarding patterns have changed since 2006– Expanded service– Expanded service– Introduction of GoPass and Bull City Connector

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August 14, 2015

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On‐to‐offs14 185 surveys

On‐board5 832 surveys14,185 surveys

• Detailed surveys given to passengers on‐board

• Cards given to passengers boarding and exiting

5,832 surveys

passengers on board• Trip origin, final destination, 

purpose, fare type, income, 

boarding and exiting• Bus trip origin/destination

age, vehicle availability

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Who’s riding?Who s riding?Gender breakdown

42.5%

57 5%

men

57.5%women

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Who’s riding?Who s riding?Student status by agency

Not a student

CHT GoTriangle GoDurham

Yes ‐ Full Timecollege/university

Not a student

Yes ‐ Part Timell / i it

Yes ‐ K‐12th grade

Yes ‐ vocational/technicaltrade school

college/university

0% 25% 50% 75%

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Who’s riding?Who s riding?Employment status (non students)

Employed full‐time

CHT GoTriangle GoDurham

Not currently employed 

Employed part‐time

R i d

Not currently employedbut seeking work

and not seeking work

Homemaker

Retired

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0% 25% 50% 75% 100%

Who’s riding?Who s riding?

30%

Passenger household income by agency30%

CHT GoTriangle GoDurham

20% Durham/Chapel Hill/Hillsboroughmedian household income:$51,174 (2008‐13 ACS)

10%

0%Less than  $10,000 ‐ $15,000 ‐ $20,000 ‐ $30,000 ‐ $45,000 ‐ $60,000 ‐ $75,000 ‐ $100,000 or $10,000 $14,999 $19,999 $29,999 $44,999 $59,999 $74,999 $99,999 more

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Why are they riding?Trip purpose, all agenciesWhy are they riding?

Between home and work

Between home and school

Other trips to/from home

Not home‐based

0% 25% 50%

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Why are they riding?Trip purpose by agencyWhy are they riding?

Between home and work

CHT GoTriangle GoDurham

Between home and school

Other trips to/from home

0% 2 % 0%

Not home‐based

0% 25% 50%

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Park and RidePark and RideLength of drive to park and ride

18.1 minutesChapel Hill Transit

10.2 minutesGoTriangle regional

9 min tesGoTriangle express 9 minutes

0 4 8 12

GoTriangle express

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Miles

How do they get to the bus?How do they get to the bus?How passengers access the bus

Walk

CHT GoTriangle GoDurham

Dropped off by someone

Drove aloneand parked

Drove /rode with

Bike

pp y

Wheelchair/scooter

/others and parked

0% 25% 50% 75% 100%

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Destination characteristics matterDestination characteristics matter

• Significantly more park‐and ride to UNC NCSignificantly more park and ride to UNC, NC State, Duke, and CBDs than to RTP– Free plentiful parking immediately in front of– Free, plentiful parking immediately in front of buildings

– Land development patterns make it challengingLand development patterns make it challenging for transit to serve RTP

– Limited GoPass programsLimited GoPass programs

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Where are they going?Where are they going?Trip starts or ends

GoTriangle All

UNC

Not UNC

Onboard survey travel pattern map 0% 25% 50%

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Where are they going?Where are they going?

• Dukeu e– 10.3% of GoTriangle passengers– 5.2% of all transit passengers

• The Streets at Southpoint– 11.7% of GoTriangle passengers– 3.3% of all transit passengers

• Downtown Durham – 7.5% of GoTriangle– 10.1% of all transit passengers

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How will D‐O LRT impacth d ’ ?the transit rider’s experience?

• Five sample trips from onboard surveyFive sample trips from onboard survey• Reflect different types of trips taken on transit todaytransit today

• Does not include new trips that people might k i h D O LRT i itake on transit when D‐O LRT is operating

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OverviewOverview

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1) UNC Hospital EmployeeCommutes from Durham to UNC Hospital 

k fWorks from 9 am – 8 pm.

Takes GoDurham 9A or 9B to Durham StationWaits 15 minutesTakes GoTriangle 405 to UNC

Total time on transitTrip to work: 1 hour 7 minutesTrip home: 1 hour 12 minutes(Assuming normal 2015 traffic)

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1) UNC Hospital EmployeeCommutes from Durham to UNC Hospital 

k fWorks from 9 am – 8 pm.

Takes GoDurham 9A or 9B to Durham StationWaits 5 minutes (10 when going home)( g g )Takes D‐O LRT to UNC Hospital Station

Total time on transitTrip to work: 52 minutesTrip home: 57 minutes(Assuming any 2026 traffic)

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2) Durham Shopping TripShopping/dining trip to Patterson Place

Takes GoDurham 10A to Patterson Place

Total time on transit23 minutes(Assuming normal 2015 traffic)

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2) Durham Shopping TripShopping/dining trip to Patterson Place

Takes GoDurham 10A to South SquareWaits 10 minutesTake D‐O LRT to Patterson Place

Total time on transit21 minutes(Assuming any 2026 traffic)

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3) UNC Park and RideWork trip to UNC Hospital

Drives from Morrisville toFriday Center Park & Ride

Take CHT Route FCX to UNC Hospital

Total time on transit13 minutes(Assuming normal 2015 traffic)

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3) UNC Park and RideWork trip to UNC Hospital

Drives from Morrisville toLeigh Village Park & Ride

Take D‐O LRT to UNC Hospital

Total time on transit11 minutes(Assuming any 2016 traffic)

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4) Medical Center EmployeeCommutes from Durham to Erwin Road 

k fWorks from 9 am – 5 pm.

Takes GoDurham 7 to Durham StationWaits 5‐10 minutesTakes GoDurham 6 or GoTriangle 405to Medical Centers

Total time on transit26‐33 minutes(Assuming normal 2015 traffic)

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4) Medical Center employeeCommutes from Durham to Erwin Road 

k fWorks from 9 am – 5 pm.

Takes GoDurham 7 to Durham StationWaits 5 minutesTakes D‐O LRT to Duke/VA Med Centers

Total time on transit20 minutes(Assuming any 2026 traffic)

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5) Midday Recreation Trip2 pm trip from UNC to Durham Downtown YMCA

Takes GoTriangle 400 to Durham Station

Total time on transit55 minutes(Assuming normal 2015 traffic)

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5) Midday Recreation Trip2 pm trip from UNC to Durham Downtown YMCA

Takes D‐O LRT to Durham Station

Total time on transit38 minutes(Assuming any 2026 traffic)

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How are they paying?How are they paying?

id h f b ( )

Pay the full cash fare

Ride the free bus (BCC or CHT)

Use full‐price day pass

GoPass

Transfer

Use full‐price multi‐day pass

0% 25% 50% 75%

Pay the Person with a Disability Fare

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0% 25% 50% 75%

How are they paying?How are they paying?GoTriangle GoDurham

Pay the full cash fare

GoPass

Use full‐price day pass

y

Pay the Person with a Disability Fare

Use full‐price multi‐day pass

Ride the free bus (BCC)

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0% 25% 50% 75%

DiscussionDiscussion

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CreditsCredits• Duke Medical Center image: 

https://mclibrary.duke.edu/sites/mclibrary.duke.edu/files/public/styles/homepage feature/public/library‐view‐https://mclibrary.duke.edu/sites/mclibrary.duke.edu/files/public/styles/homepage_feature/public/library viewcancerctr_rev.jpg?itok=_J_0r6MR

• Durham skyline: https://commons.wikimedia.org/wiki/File:Durham_NC_downtown_skyline.jpg

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