Who’s on What: Social Media Trends Among Communities of Color
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Transcript of Who’s on What: Social Media Trends Among Communities of Color
Technology Use by People of ColorOverview of Pew Internet Project Research
California Immunization Coalition WebinarJanuary 25, 2011
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About the Pew Internet & American Life Project
• Funded by a grant from the Pew Charitable Trusts
• Part of the Pew Research Center, a non-partisan “fact tank” in Washington, DC
• Study of how technology is shaping society and individuals
– Provide high quality, objective data to thought leaders and policy makers
– Do not promote specific technologies or make policy recommendations
• Our research is based on nationally representative telephone surveys of:
– Adults 18+ (teens data based on 12-17 year olds)
– Drawn from dual-frame (landline + cell) samples
1/25/2011 2Technology and People of Color
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Home internet & broadband use have grown steadily over the last decade…
1/25/2011 3Technology and People of Color
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…even as racial disparities have persisted (although not for all modes of access)
1/25/2011 4Technology and People of Color
Gap between non-whites (black/Latino) & whites
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Non-voice mobile activities grew dramatically in 2010…
1/25/2011 5Technology and People of Color
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…with African-Americans and Latinos leading the way
1/25/2011 6Technology and People of Color
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Mobile in action – health apps and information
1/25/2011 7Technology and People of Color
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People of color have equal or greater rates of usage on most major social media platforms
1/25/2011 8Technology and People of Color
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Social media in action – attitudes towards government outreach
1/25/2011 9Technology and People of Color
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Open for comments/questions!
name: Aaron Smith
title: Senior Research Specialist
email: [email protected]
web: www.pewinternet.org
twitter: @aaron_w_smith, @pew_internet
1/25/2011 10Technology and People of Color