Who’s nailing social media in the third sector? | Making the most of social media | Scottish...
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Transcript of Who’s nailing social media in the third sector? | Making the most of social media | Scottish...
Ross McCulloch
@ThirdSectorLab
www.rossmcculloch.com
0141 554 1587 | 07515162686
Add me on WhatsApp to get a quick response
All of today’s resources: delicious.com/thirdsectorlab
New guide on OSCR websitecovering strategy, content planning and policy examples
Questions to consider...
How can social media help me get my job done?
What channel is best for reaching my primary audience?
How do I help my beneficiaries tell their stories?
What content will be interesting & useful to my primary audience?
Do I require specialist training to make the most of video, audio, writing for the web, SEO, social media measurement and email marketing?
Am I free to take risks and try new ideas?
How will I know what success looks like?
What will this look like practically in my day to day work?
The average Facebook user has 1500 potentialnewsfeed stories per day. Only 20% make the cut.
Twitter and Instagram have rolled out Facebook Edgerank-style algorithms.
People on social media channels engage with content that is either interesting or useful to them.
Use audio to tell powerful stories.
http://www.guardian.co.uk/uk/2012/dec/11/huge-amount-of-cannabis-twitter
Don’t take yourself too seriously.
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