2012

media profile

WHO’S IS WHOIN THE AVIATION INDUSTRY

The first and onlyAviation & Airline resourcefor the Emerging MarketsMarket Place

Everything about aviation industryof the emerging markets

M i d d l e E a s t A f r i c a S o u t h A s i a

An AmbitiousEndeavour

Background

The path taken by Aviation Guide since 1999 reflects major accomplishments…

Launched as a biannual business directory containing the database of the industry players in the UAE, Bahrain and Oman, the Aviation Guide & Year Book has evolved with considerable strength and style with each edition to become an annual resource for those who are professionally involved with the aviation industry in the Emerging Markets. Today, it is positioned as the premier source of aviation industry contacts in the Emerging Markets to from the Emerging Markets. This is no mean feat.

The Big Picture for Business

The corporate world always has the quest for the latest word. Their motivation is driven by only one factor – the instinct to maintain a competitive edge. It demands constant monitoring of the continual change. It also requires an eye for detail and quest for relevant knowledge. The story is the same for the corporate world in the Arabian aviation landscape as well. The region’s most comprehensive aviation industry annual publication Aviation Guide delivers the information and the inspiration its readers seek.

Emerging Markets – RegionThe potential of the emerging markets is 3 times that of the develop markets. Emerging Markets mainly comprises of Africa, Middle East and South & central Asian countries. The Emerging Markets region, spread over an area of approximately 4.4 million square kilometres, comprises six nations – Kingdom of Saudi Arabia, the United Arab Emirates, Kuwait, Oman, Qatar and Bahrain. These countries together possess the world’s largest oil and gas reserves. They are also credited with the largest production and export of petroleum and petroleum-based products in the world. With a population of 27.5 million and a GDP in excess of US$ 275 billion, the Emerging Markets region is one of the most affluent regions in the world.

Economic progressThe remarkable achievements and exponential growth of majority of the airlines headquartered in the Emerging Markets offer tremendous opportunities for manufacturers, technology firms, engineering companies, service providers, contractors and suppliers related to the airline industry. The boom in the airline industry is also creating huge employment opportunities in the region. Airline industry in the Emerging Markets is all set to become a

major beneficiary of and contributor to the economic progress of the region.New directionsThe civil aviation infrastructure in the Emerging Markets has undergone dramatic development during the last two decades. This is due to mainly three factors – the phenomenal increase in the passenger throughput; the extraordinary jump in the number of flights; and the increase in the size of the aircraft used. With international arrivals in the Emerging Markets reflecting the fastest growth rates in the world, civil aviation authorities are embarking on massive expansion programmes and airlines are strengthening their fleets to ease congestion, to enhance efficiency and to improve profitability. The Emerging Markets is emerging as one of the most desired destinations for investment in the aviation sector.

Emerging opportunitiesThe world’s highest rate of growth witnessed in passenger traffic, freight traffic and aircraft movements in the Emerging Markets stands as a testimony to the importance of the region in the development of worldwide civil aviation infrastructure. Most of the countries in the region are spending millions of dollars to satisfy the demands of the increased air traffic. They are facing unprecedented levels of demand for airport facility development, impacting every area of operation, including airfield lighting, baggage and cargo handling, luggage trolleys, passenger seating, security equipment, air bridges and ground support equipment, to mention a few. Opportunities are galore in this market for world's airport and aviation suppliers, contractors, consultants and builders. Currently, this vibrant marketplace is definitely one of the most desired destinations for investment in the civil aviation infrastructure development business.

Introduction

The Arabian Aviation Landscape Inspires Entrepreneurship…

“Aviation Guide – the first and only aviation and airline resource for the Emerging Markets marketplace – supports the aviation professionals by providing comprehensive, contemporary and relevant information.”

Who’s whoin the aviation industryThe Thirteenth Edition of Aviation Guide will have an enlarged Who’s Who of the Aviation Industry. Who’s Who is a unique and innovative endeavour. It chronicles biographical information on leaders, stalwarts and visionaries who have made contemporary aviation industry a reality through their spectacular contribution. It will focus on visionaries who have made contemporary aviation industry a reality through their spectacular contribution. Who’s Who will disseminate achievements of leaders from the airports based in emerging markets, airlines headquartered in GCC countries, suppliers, service providers and related organisations along with their views on the future of aviation industry in the Emerging Markets.

Editorial

Editorial

Airlines in the Emerging Markets Upbeat on FutureWith the phenomenal increase in the passenger throughput, the extraordinary jump in the number of flights and the rise in the size of the aircraft used, the airline industry in the Emerging Markets is in a phase of amazing progress. The remarkable achievements and exponential growth of majority of the airlines headquartered in the Emerging Markets offer tremendous opportunities for manufacturers, technology firms, engineering companies, service providers, contractors and suppliers related to the airline industry.

The boom in the airline industry is also creating huge employment opportunities in the region. Airline industry in the Emerging Markets is all set to become a major beneficiary of and contributor to the economic progress of the region. This feature will offer a closer look at the recent developments in the airlines headquartered in the GCC countries.

Executive Airlines & ChartersNEED NEW SOLUTIONSFrom being considered a service for high profile clientele, air charter and leasing has emerged to reflect a variety of other objectives. Charter and leasing solutions are now used by airlines, governments, NGOs, corporations, financial institutions, cargo agents, courier companies, medical and aid organisations, media and freight forwarders. This feature will focus on the emerging opportunities for companies offering aircraft charter and leasing services in the Emerging Markets.

BUSINESS JETS

AirbusAntonovBoeingBombardierCessnaChallengerDassault FalconEmbraerGulfstreamHawker HorizonIlyushinMcDonnell DouglasPilatusRaytheonSukhoi

BUSINESS JETS: SIGNIFICANT GROWTH

The regions business jet charter fleet is set for significant growth after a number of companies announced arrivals or placed new orders for aircraft.

Business jets are focusing on corporate and private customers in the Middle East. The growth in the market is being driven by

a combination of factors including the high price of oil and general economic growth in the region.

INTERNATIONAL& REGIONAL CHARTERS

Jazeera AirwaysNational Air ServicesJet AviationBexairRoyal JetInternational Air CharterElite JetAVE.COM

CARGO AIRLINES & CARGO CHARTERS

Emirates Sky CargoSafi AirlinesNational Air CargoDFS - MERoyal AirlinesMartin AirDas AirSwift GroupVolga DneprChapman Free BornRus AviationDaallo Airlines

Editorial

AIRPORTS IN THE EMERGING MARKETSMASSIVE INVESTMENTS UNDERWAY

THE EMERGING MARKETSSTRATEGIC IMPORTANCE OFAVIATION FINANCE AND LEASING

This region is fast emerging as one of the most desired destinations for investment in the civil aviation infrastructure. Billions of dollars are spent and will be spent in the airport expansion projects in the Emerging Markets. The main factors behind this development are the dramatic rise in the passenger throughput, a remarkable jump in the number of flights and the appreciable increase in the size of the aircraft used. Most of the countries in the region are spending millions of dollars to satisfy the demands of the increased air traffic. They are facing unprecedented levels of demand for airport facility development, impacting every area of operation, including airfield lighting, baggage and cargo handling, luggage trolleys, passenger seating, security equipment, air bridges and ground support equipment, to mention a few. Opportunities are galore in this market for world's airport and aviation suppliers, contractors, consultants and builders.

This feature will analyse the airport expansion projects in different phases of planning and implementation in the Emerging Markets.

The Emerging Markets is becoming an increasingly important source of finance and the airlines and airports of the region are essential elements in this growth. The Gulf banks are showing increased appetite for aviation finance, with the region becoming an important source of capital for both local and international airlines. The aviation finance market is expected to grow strongly over the next few years and the involvement of the financial markets in this business is forecast to rise in the long-term. Aviation finance is a very vibrant business. This feature offers insights on the finance and investment issues relevant for the airline- and airport-based industries in the Emerging Markets.

Editorial

WHAT MARKET? WHICH SECTION?Aviation Guide is the first and only comprehensive resource for the rapidly growing aviation marketplace in the Emerging Markets, offering vital information on companies in different segments of aviation and allied world, and Who’s Who elaborates on leaders who have made contemporary Gulf aviation industry a reality through their spectacular contribution.

DATABASE: 14 Sections; 176 Categories

NEW SECTIONHelicoptersAccessories & Components Brokers, Legal Advisors & Insurers Commercial Operators Custom-design Interiors Engine Manufacturers Finance HousesFuelHeliports & HelipadsPrivate OwnersMROsTraining & Simulation

DEFENSE AVIATIONThe defense aviation sector is considered as essential in modern warfare and is placed right after land and naval forces services in the armed forces defense structure. Air forces of several states in the region are strategic assets that are attracting big shares of annual defense budgets. The markets are expected to flourish with most of these states of this region initiating procurement programs so as to utilize the best airplanes and new generation military aircrafts to counter imminent and future threats.

Some of the Industry demands are: 1. Fighter ground attack (FGA)

2. Interceptor air to air aircrafts

3. Light to medium bombers for interdiction

4. Multi role bomber / fighter

5. Reconnaissance armed fighters

6. Electronic warfare planes

7. Airborn early warning command control and communication system

8. Air refueling tankers

9. Rotor wings helicopters

10. Training

Readership

Air Charters / BrokersAircraft Components Manufacturers / SuppliersAircraft Engineering / MaintenanceAircraft LeasingAircraft ManufacturersAircraft SuppliersAirline ConsultantsAirline ContractorsAirline - Passenger & CargoAirport ConsultantsAirport Contractors / Suppliers / ServicesAviation Colleges / Flying Schools / Technical Training InstitutesAviation Finance / InsuranceAviation Fuel CompaniesAviation Safety & Security ConsultantsAviation Safety & Security Equipment Manufacturers / SuppliersAviation Services CompaniesAviation Technology ProvidersCivil Aviation Authorities / Government AgenciesFBOsFreight / Logistics Service CompaniesGeneral Sales Agents - Passenger & CargoGround Handling Support CompaniesMajor Oil CompaniesMajor ShippersMNCs Using Air Charter ServicesNational & International Regulatory BodiesThird Party ServicesTransport Ministries

bonus circulation in over 15 major aviationrelated exhibitions throughout the globe

Readers &Categories

Key AviationIndustry ContactsAircraft Charter & Leasing - Cargo

Aircraft Charter & Leasing - Passenger

Aircraft Component Manufacturers & Suppliers

Aircraft Maintenance & Engineering

Airlines & Airline GSAs

Airport Contractors

Airport Suppliers & Service Providers

Airports

Aviation Safety & Security

Aviation Services

Freight Forwarding

Ground Handling

International Aviation Companies

UAE

Oman

Uganda

Qatar

KuwaitBahrain

Saudi Arabia

NigeriaSudan

Malaysia

Australia

Hong Kong

United Kingdom

AfricanContinent

MiddleEast

SouthAsia

Geographical Distribution

17,800Over copies+

Technical Data &Advertising Rates

Regular Postion/s

Double Page Spread

Full Page

Half Page

Half Page Spread (Double Page)

Anchor Page (Strip Advertisement)

1/3rd Page, Vertical

Quarter Page

Enlarge Panel

Panel

Strip Ad

Banner

Business Listing + Colour Logo

Outside Back Cover

Inside Front Cover

Inside Back Cover

Page 3

Page 4 (Facing Credits Page)

Page 6 (Facing Contents Page)

Page 4 and Page 5 (Double Page Spread)

Page 6 and Page 7 (Double Page Spread)

Centre spread (Double Page)

Gatefold - Inside Section Divider

Section Divider

Gatefold - Inside Front Cover

Gatefold - Inside Back Cover

Bookmark

Spine

Bellyband

Advertorial - Full Page

Advertorial - Double Page Spread (12 Page)

BLEED SIZE

43.2 cm x 30.3 cm

21.6 cm x 30.3 cm

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43.2 cm x 15.15 cm

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21.6 cm x 30.3 cm

21.6 cm x 30.3 cm

21.6 cm x 30.3 cm

21.6 cm x 30.3 cm

21.6 cm x 30.3 cm

21.6 cm x 30.3 cm

43.2 cm x 30.3 cm

43.2 cm x 30.3 cm

43.2 cm x 30.3 cm

43.2 cm x 30.3 cm

21.6 cm x 30.3 cm

43.2 cm x 30.3 cm

43.2 cm x 30.3 cm

10.5 cm x 20.5 cm

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46.0 cm x 10.5 cm

21.6 cm x 30.3 cm

43.2 cm x 30.3 cm

TRIM SIZE

42.0 cm x 29.7 cm

21.0 cm x 29.7 cm

18.5 cm x 13.0 cm

42.0 cm x 14.75 cm

18.0 cm x 8.0 cm

6.0 cm x 27.7 cm

9.0 cm x 13.0 cm

10.0 cm x 18.0 cm

6.0 cm x 18.0 cm

3.5 cm x 18.0 cm

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2.0 cm x 2.0 cm

21.0 cm x 29.7 cm

21.0 cm x 29.7 cm

21.0 cm x 29.7 cm

21.0 cm x 29.7 cm

21.0 cm x 29.7 cm

21.0 cm x 29.7 cm

42.0 cm x 29.7 cm

42.0 cm x 29.7 cm

42.0 cm x 29.7 cm

42.0 cm x 29.7 cm

21.0 cm x 29.7 cm

42.0 cm x 29.7 cm

42.0 cm x 29.7 cm

10.0 cm x 20.0 cm

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45.0 cm x 10.0 cm

21.0 cm x 29.7 cm

42.0 cm x 29.7 cm

US$

9,730

5,725

3,720

6,885

2,920

2,420

2,420

2,920

1,570

1,090

725

605

11,666

9,730

7,155

8,015

7,155

6,870

13,165

12,595

10,590

11,160

8,585

12,310

12,310

14,310

8,585

12,880

6,870

11,565

Dhs.

35,810

21,065

13,695

25,335

10,745

8,900

8,900

10,745

5,785

4,005

2,670

2,225

42,700

35,810

26,335

29,495

26,335

25,280

48,450

46,345

38,970

41,075

31,600

45,290

45,290

52,660

31,600

47,395

25,280

42,555

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Note below:1. The advertising creative is placed in a rotation with all other online advertisers on an all open advertising position on the site.2. aviationguideem.com reserves the right to reject any or all advertisements submitted.3. aviationguideem.com reserves the right to change its advertising rates. Advertising will be given 30 days notice of any changes.

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Online Advertising Rates

Banner 3,000$ 1,750$Skyscraper 4,000$ 3,000$Logo Hot Link / Slugs 1,000$ 750$IMU - Lrec 2,000$

Database: Directory SectionListing with Hot Link 350$ AnnualListing with Hot Link + Logo 500$ Annual

Home Page Front Page

Who’s Who Section Annual Monthly Home Page Banner 20,000$ 3,000$Home Page Sky Scraper 25,000$ 4,000$

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