Who’s Got Time to Cut & Paste? Automation to Aid in Content Re-Marketing
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Transcript of Who’s Got Time to Cut & Paste? Automation to Aid in Content Re-Marketing
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Who’s Got Time to Cut & Paste?
Automation to Aid in Content Re-Marketing
![Page 2: Who’s Got Time to Cut & Paste? Automation to Aid in Content Re-Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062512/554ad5d5b4c905ba058b456d/html5/thumbnails/2.jpg)
Integrated eMessaging Solutions
What Do We Need in 2014?
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Integrated eMessaging Solutions
Tripod Principles of Modern Marketing
• Multi-channel• Multi-touchpoint• User-centric
Requires:• Time• Creativity• Subject-Matter Expertise
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Integrated eMessaging Solutions
How Do We Get More Time?
AUTOM
ATION!
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Integrated eMessaging Solutions
NP: Common Form of CommsEmail Email Email Email Email Email EmailEmail Email Email Email Email Email EmailEmail Email Email Email Email Email EmailEmail Email Email Email Email Email EmailEmail Email Email Email Email Email Email Email Email Email Email Email Email Email Email Direct Mail Phone Event Social Media
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Integrated eMessaging Solutions
It’s 2013, so why:
• Is email marketing still stuck in 2008?
• Does it still take soooo long to do?• Aren’t we still using dynamic
content?• Are we still caught up in list
management?• Are we still using email without
additional communications?
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Integrated eMessaging Solutions
Email Approach Circa 20th & 21st Century:
ISN’T IT TIME TO STOP BEATING OUR
USERS???
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Integrated eMessaging Solutions
Integration & Automation
-Private social-Public social media channels (Pinterest, Fb, Twitter…)-Publication sites-Other databases-PR databases-Blogs
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Integrated eMessaging Solutions
Common Places for Integration & Automation
2014: Live Your Life
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Integrated eMessaging Solutions
20th Century: List Management
• Who’s a member
• What member type
• Expiration dates
• Topics• Demographics• Subscriptions• Roles• New additions
&subtractions
Allow you to do targeting & dynamic content
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Integrated eMessaging Solutions
20th Century: Opt-out Integration
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Integrated eMessaging Solutions
21st Century: Preference Centers
• Language Preferences• Sending Time Preferences• Time Zone Preferences• Zip Code Location• Screen/Device-
Independence
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Integrated eMessaging Solutions
Modern: Responsive Design
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Integrated eMessaging Solutions
Modern: Preference Centers
• Moving into using individual-level specific data for targeting & automated delivery
• Using multiple source systems for content
• Using established tagging systems across content
• User-dictated preference levels & selections
• No staff involvement in production, distribution or delivery
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Integrated eMessaging Solutions
The New Standard in Email
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Integrated eMessaging Solutions
AN+ Newsletter
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Integrated eMessaging Solutions
Taxonomy (Tagging)
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Integrated eMessaging Solutions
CMS
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Integrated eMessaging Solutions
Member 1
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Integrated eMessaging Solutions
Member 1
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Integrated eMessaging Solutions
Member 2
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Integrated eMessaging Solutions
Member 2
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Integrated eMessaging Solutions
Responsive
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Integrated eMessaging Solutions
Responsive
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Integrated eMessaging Solutions
Template
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Integrated eMessaging Solutions
Email Analytics
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Integrated eMessaging Solutions
You in the 20th Century:
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Integrated eMessaging Solutions
You in 2014….
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Integrated eMessaging Solutions
Summary:
21st Century: • Multi-channel• Multi-touchpoint• User-centric
Requires:• Time• Integration • Automation