WHOLEmEga® The Difference is Clear.™

vs.

Processed Fish OilWholemega

SustainablyWild-Caught

Salmon

100%

Is Your Fish Oil Whole, Extra-Virgin and Wildly Pure®?

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Wildly pure® WHOleMeGA

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TypiCAl FiSH OilS: THE PUrIFIED WaY

WHOleMeGA: THE PUrE WaY

FrEsH, WIlDalaskan salmOn

VarIOUs FOragE FIsH sOUrcEs

naturally Pure, Not Purified.Extra-Virgin Fish OilWholemega® Whole Fish Oil from new chapter® is naturally pure, 100% wild-caught salmon oil sourced from pristine alaskan waters—among the world’s purest. like extra-virgin olive oil, the fresh-caught salmon is pressed immediately after harvest. Our gentle, food-grade process is all that’s needed to deliver Wild alaskan salmon’s whole complement of vital Omega fatty acids.

Pure vs. PurifiedPurified does not mean naturally pure. The truth is, many other fish oils on the market are fractionated and distilled through multiple purification steps. The manufacturers source their oils from many types of fish that have been shipped long distances for processing. Their multi-step purification process can reduce the whole spectrum of omegas and naturally occurring antioxidants and vitamins found in fish.

FracTIOnaTED & HIgH-HEaT PrOcEssED

Source: u.S. ePa ProceSSing, efSa ProceSSing

3 Servings of Wild Alaskan Salmon

1 31 Week of Wholemega‡ Delivers the Omegas of

Wildly Pure,® Whole FoodDid you know that most commercial fish oils are derived from south america’s fishmeal processing industry? They’re the byproducts of fishmeal used primarily as feed for farmed fish and livestock. For this reason, the rendered oil typically goes through a high-heat sterilization process before use as a supplement.

Wholemega® represents a new chapter in whole-food fish oil sourcing. It is derived exclusively from a food-grade fishery where the fish products are intended only for human consumption. This means that Wholemega is always as naturally pure a food as the Wild salmon it comes from.

also, the sustainability of this wild salmon fishery is constitutionally protected by the state of alaska. Each salmon run is continuously monitored to ensure healthy stocks of returning wild salmon. If the numbers of returning fish do not meet pre-set quotas, the annual catch is suspended. It’s your guarantee of a wildly pure, whole-food, sustainably sourced fish oil.

Whole Food... Not Fishmeal

Extra-Virgin and sustainableOur salmon is sourced via sustainable fishing practices. new chapter®’s Wholemega is extra-virgin oil pressed from Wild salmon already caught to sell in fine retail stores and restaurants. By utilizing the nutritious trim instead of discarding it, our whole-food fish oil helps efficiently use more of the precious salmon. Not one additional fish needs to be caught for our product.

Wholemega Whole Fish Oil is non-gmO Project verified. Wholemega is sourced only from 100% wild fish stocks—

not genetically modified or farmed salmon.

Wholemega is the only fish oil recommended by Ocean Wise,™ the Vancouver aquarium’s

seafood sustainability initiative that helps you make ocean-friendly choices.

One Week of Wholemega† Delivers the Omegas of Three servings of Wild alaskan salmon!

†2 gram daily serving of Wholemega

* This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

†2 gram daily serving of Wholemega 

‡Data from healthy subjects with normal triglycerides given 2 grams per day in a 14-day study.

What can You Do for Your Heart?Heart-Health Benefits Wholemega® provides effective heart-health support.* One serving of Wholemega per day† has been clinically shown to help retain healthy triglyceride levels.* Triglycerides are a form of stored fat found in the bloodstream and body tissues. keeping these levels in a healthy range is important for helping to support the health of the cardiovascular system.*

In addition, one serving of Wholemega per day† has been clinically shown to improve the Omega-3 Index, a studied marker of heart health.* The Omega-3 Index indicates the percentage of beneficial Omega-3 fatty acids among the total fatty acids in the red blood cell membranes.

restoring the Omega-3 to 6 BalanceOmega fatty acids include the “good fats” found in fish and other sources. Our bodies use Omegas for fuel and energy storage. Health experts generally recommend that consumption of Omega-3 and Omega-6 be balanced. The ideal ratio of these dietary fats may be as low as 1 to 1. However, the typical Western diet over-delivers Omega-6, especially in corn-fed meats and refined vegetable oils. A dietary imbalance of these fats can skew the body’s ratio of Omega-6 to Omega-3 as high as 20 to 1.

Wholemega can help! Wholemega is clinically shown to improve the ratio of Omega-3’s to Omega-6’s—helping to support overall health and well-being.*

00 200 400 600 800mg/85g 1000 1200 1400

FARMED SALMON

GRASS-FED BEEF

GRAIN-FED BEEF

CHICKEN

TURKEY

PORK

WILD ALASKAN SALMON

00 100 200 300 400 500mg/SERVING

SERVING=2000mg

600

SERVING=300mg

SERVING=600mg

KRILL OIL

ALGAE

WHOLEMEGA

OmEga-3’s FrOm PrOTEIn sOUrcEs

OmEga-3’s FrOm sUPPlEmEnT sOUrcEs

Wholemega helps assure you get a broad spectrum of fatty acids, including the important Omega-3 fatty acids you need.*

* This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

By Common Serving Size

getting the Best of the Good Fats?source mattersWhile consuming Omegas is important for health, it matters which Omegas you get—particularly ben-eficial Omega-3’s. Health experts generally agree that most people don’t eat enough Omega-3-rich foods, such as fish. In fact, the typical Western diet over-delivers Omega-6 from grains and grain-fed meat including beef, chicken, and turkey. Dietary supplements may also vary dramatically in the amount of beneficial Omega-3’s they contribute, per common serving size.

Fortunately, there is one choice that is an excellent source for Omega-3’s—Wild alaskan salmon. This remarkable source of Wholemega® Whole Fish Oil is relatively high in Omega-3 fatty acids compared to various other protein and supplement sources.

100% WILD ALASKAN SALMON

NAture’S PrOfILe Of OMegA-3’S

eXtrA-VIrgIN PreSSeD

NAturAL VItAMIN D3

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100% fOrAge fISH (ANCHOVY, SArDINe, etC.)

frACtIONAteD MuLtI-SteP PrOCeSS

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WIlDlY PUrE® WHOleMeGA®

THE DIFFERENCE IS CLEaR.™

PURPLELOVES GREEN

We are committed to sustainable practices in the sourcing, production, and promotion of our products.

Pr2043-06 © 2014 new chapter, Inc.

Taking a stand on non-gmOnew chapter® has long been committed to avoiding genetically modified organisms (gmOs). more than 85% of our products have already been granted verified status by the non-gmO Project. We are the first vitamin and supplement company to achieve this extraordinary depth of verification. We’re proud to be a leading advocate of the non-gmO movement in the industry.

Our commitment to sustainabilityat new chapter, we believe in sustainable business practices. Our sustainability Department focuses on everything from making certain that we use the most energy-efficient lighting to the ethical sourcing of all our raw materials. We are also continually engaging with our supply partners to uphold a socially responsible and environmentally conscious supply chain. This ongoing and complex process reflects our intention to honor our well-being as well as that of our planet.

Every year we devote a portion of our after-tax profits to the conservation of tropical rainforests and the sacred seeds that sustain all herbal traditions. We proudly work with recycled and recyclable materials, and are ecologically sensitive.

Get the Whole Truth! sign up for our e-newsletter at newchapter.com/newsletter.

new chapter, Inc., 90 Technology Drive Brattleboro, VT 05301 • 888-874-4461

This brochure is printed on 100% recycled post-consumer waste paper.