Certified Organic by International Certification Services, Inc., Medina, ND, USA

Whole Life-Cycle Activated Mushrooms

MUSHROOMS™

NewENHANCED

FORMULAS

Mushrooms are Marvels of Mother NatureThe number of distinct species is a matter of debate – with estimates ranging from 30,000 to 1.5 million. What is not disputed, however, is the close relationship between mushrooms and humans, and the many benefits mushrooms can provide for overall health and wellness.

Human culture has evolved with mushrooms and many societies have relied on mushrooms to provide a wholesome food source. Over thousands of years of trial and error, many cultures have also discovered health benefits associated with consuming mushrooms. These health benefits are almost as broad as those found in the plant kingdom – and range from immune and respiratory support to promoting healthy liver and brain function.* Societies soon discovered mushrooms can boost vitality, wellness, endurance and even sexual function.* Today, more than fifty years of research has confirmed that mushrooms are indeed a unique class of natural therapeutics capable of addressing a wide range of health concerns.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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The Mushroom Life CycleThe mushroom life cycle includes three distinct phases: mycelium, fruiting body, and spore. Mushrooms spend most of their life as mycelium, extracting nutrients from their environment and protecting themselves from invaders. Many beneficial compounds known as extracellular compounds are secreted by the mushroom during this critical life process. As the mushroom readies to reproduce, most species form a fruiting body – a structure most people would refer to as the actual “mushroom” since it’s the part of fungi most readily visible. Many species’ fully formed fruiting bodies end their life cycle with the rebirth of the mushroom – when spores are formed and released to begin the life cycle anew. Before being released, spores are equipped with their own arsenal of protective compounds and nutrients which will allow them to survive harsh conditions and thrive in new environments.

The Benefits of Whole New Chapter® believes in the wisdom of nature and the promise of whole food. We believe the combination and preservation of the whole mushroom – and its complete life cycle – is essential.

Many modern products isolate the wisdom of the whole – and focus on one life stage of the mushroom cycle or heavily refine and extract specific compounds from the mushroom. Focusing on just mycelium, for example, ignores the many beneficial and unique compounds that exist only in the fruiting body or spore phase. If mushrooms are selectively refined through extraction, their ability to function as nourishing superfoods can be lost.

New Chapter® LifeShield® Mushroom formulas deliver tonic mushrooms’ whole protective shield through the combination of mycelium, their extracellular compounds, fruiting bodies, and spores. Each stage of a mushroom’s life cycle adds critical nutrients and protection for the mushroom. The combination of these stages creates the activated LifeShield to promote your health and wellness.*

Delivering the Whole Mushroom ™

SPORESFRUITING BODY

EXTRACELLULAR COMPOUNDSMYCELIUM

BIOMASS