Who would be the audience for your media product?

-Who Are The Target Audience?-What Pre Production Work Have You

Conducted With Your Audience?-How Did You Use It?

Who Are The Target Audience?

• Age:• Although no age is particularly specified to

the film, we believe that it would be unsuitable for anyone under 15 to view the finished product. However, we believe the majority of our audience would be between 15-20 years of age, as our main character is around sixteen years of age, so they may relate to her on a larger scale. Also, people around that age are more likely to have younger siblings around the same age as Younger Lucinda and her sister, who was kidnapped. So, they are more likely to empathise with her.

Gender:

• Although the film is not particularly targeted at either males or females, females may be more inclined to watch the film as all of the characters (apart from the kidnapper) are female. This means that women are more likely to relate and empathise with the characters.

Habits/Lifestyle

• As our film is more likely to attract young adults, we are expecting that many of our viewers will be students. They are more likely to go to the cinema to see the film, as cinema prices are usually discounted for students. Our audience are more likely to be specifically into the horror genre, and will be expecting to be scared/frightened by our film.

Ethnicity

• People of many different races and backgrounds will be targeted to watch our film. However, we feel our film may attract a largely white/British audience as all of the characters in our film are of this Ethnicity.

What pre production work was carried out with your target audience?

• Questionnaires: We initially asked people about their gender, age and lifestyle. We then showed these people a copy of our script, in which they were asked for opinions on our storyline and our characters.

Do you think we portrayed our main character well?

Did you find the script entertaining ?

Do you think our film is unique compared with other

films of this genre?

Result Graphs

• In our result graphs, we found the majority of people in our target audience were both males and females over the age of 15. Their opinions helped us decide what location we should use for our film and what Lucinda should look like.

How Did You Use It?

• Location: When asking about opinions on where we should shoot our film, many people believed a hospital setting would be ideal as Lucinda is a mental patient. To achieve this, we used the medical rooms in college to add realism to the hospital setting.

Above: A Real Hospital Ward.

Left: The Room We Used.

How Did You Use It?

• Subverting Stereotypes: An occurring comment that our target audience made was that our characters were too stereotypical. To avoid this, our psychologist was a female character, which may not be what is expected for such a powerful and dominant profession. However, we wanted to keep our characters slightly stereotypical in order to ensure our film was recognised as a Psychological Thriller.