Who would be the audience

for your media product?

• My magazine targets the demographic by featuring material in the contents page such as reviews from record stores which could appeal to the older age groups of my audience such as 20 year olds who may be part of the vinyl renaissance.

• The models used are all female which possibly insinuates that the female demographic is more receptive to this type of magazine. This subverts general perceptions that indie-rock is more aimed at male audiences.

How does your magazine target the market

demographic?

• In terms of the costumer profile, my consumer audience’s interests will lie on what everyone else of their same age group is doing, for example, programmes aimed at young adults such as comedy; The Big Bang Theory, The Mindy Project and Scrubs are what my consumer enjoys watching. Seeing as they are of a modern time in today’s society, they would prefer not to listen to the radio and especially not radio stations like Capital FM where radio airplay only consists of mainstream music.

Can you create a consumer profile for

your magazine?