Who would be the audience for your media product?

Annabelle Derham

Target Audience

To find our target audience we needed to know what genre our film was going to be. After we had done this and we looked online at other peoples research at the comments and type of people who they found are interested in action films. Here is a link to a website with peoples personal opinions on why people like action crime films : http://answers.yahoo.com/question/index?qid=20081029052101AAMVgA8

Our own research

After I had looked at others research I looked at trying to do some of my own. I then decided to create a questionnaire which I then posted on facebook and twitter asking my friends and followers to answer, I did this as I have a wide range of people on there from ages 10 – 50 + all from different back grounds. On the next slide you will find a screen shot of our questionnaire then one of some of the results we got back.

Images of the questionnaire

You can see the questionnaire for yourself at https://docs.google.com/spreadsheet/embeddedform?formkey=dEVsVTFHTERkQjY0VldiMDR6NUlwU0E6MQ

From this link you can see the full results for yourself : https://docs.google.com/spreadsheet/ccc?key=0Ah34QOXRWMr1dEVsVTFHTERkQjY0VldiMDR6NUlwU0E&hl=en_GB&pli=1#gid=0

After the results..

After we got all of the results back I analysed the results ( analysis can be seen through this link: http://bcasmedia2012group8.blogspot.co.uk/2012/04/reflection-on-questionnaire-results.html ). Dependant on these results depended on weather we would edit the genre of our film or the rating however the majority of the respondents gave positive replies and also saw the film as the same rating and same genre we had already decided upon ourselves.