Who would be the audience for your media product?

Tamira Bello

My primary target audience for my media product is 16-25 year oldsI chose this audience as I believe they would be much more interested in my media product than older or younger people as people of this age are more likely to be able to relate to the issues of drug abuse and crime

Primary research

ResultsThe majority of the people who filled this questionnaire were 16-20 years old.

The three issues that they were interested in was drug abuse, violence and social class and status.

The four themes that they were most interested in was Age, Physical Ability/Disability, Class and status and Ethnicity

Secondary Research

I undertook some secondary research into the statistics of drug abuse and found out that:“Young adults (those aged 16 to 24) were more likely to have used drugs in the last year than older adults. However, the proportion of adults aged 16 to 24 taking any drug in the last year was 16.3%, down from 19.3% in 2011/12.”“The proportion of adults aged 16 to 24 taking any drug in the last year was almost double the proportion in the 16 to 59 age group, at 16.3%.”

www.gov.uk

Analysis

I considered the results of my quantitative questionnaire and came to conclusions to what I would like my intros themes and issues would be about and make a final decision on my target audience.• Target audience of 16-25 year oldsThemes and Issues• Drug Abuse• Violence• Class and statusGenre • Social realism

“MUBI is a curated online cinema bringing you cult, classic, independent, and award-winning movies. Available in over 200 countries around the globe and on multiple devices, a subscription to MUBI is a passport to the world of cinema. Every day our film experts introduce you to a great film, and you have a whole month to watch it. That's 365 extraordinary films a year curated by MUBI.”

“Watch on your PC, Mac, Android, Sony BRAVIA, iPad/iPhone, PlayStation, and Samsung Smart TV in United Kingdom.”

This makes social realism films available to various audiences as it is easily accessible and portable.

Channels that screen social realism

BBC 2Usually caters to an older audience and screens documentaries regularlyBBC 4Also screens documentaries but caters to an even older audience than BBC2 as the documentaries are on more serious things like historyFILM 4Caters for all ages as it shows a variety of different movies aimed at different ages. The content and genres of the movies vary depending on the time of day

Radio shows that explore social realism

• BBC radio 3• BBC radio 4• Have spoken about the social realism genre

This may mean I can use these radio channels to promote my film, even though my target audience are not the usual viewers of this radio programme.

Sight and Sound• Sight and sound magazine is

an international film magazine• They advertise the movies• Have interviews• If a film is advertised in this

magazine it is more likely to be targeted towards mature people with a wide range of film knowledge. As it is niche and not mainstream younger teens would be less likely to be reading it.