Who We Are | CrownPeak SaaS WCM

Ensuring your web content success

© 2010 CrownPeak Technology. All rights reserved.

Corporate PresentationLuc Berlin . Director of Marketing Communications


We are CrownPeak!

• The first on-demand Web content management solution

• Web Content Management built for marketers by marketers

• Thousands of successes for hundreds of clients and growing

• Deliver measurable value and success to one customer at a time

© 2010 CrownPeak Technology. All rights reserved. 2

Rated Positive

Ensuring your web content success© 2010 CrownPeak Technology. All rights reserved. 3

Agenda

• Business Challenges

• Solution Overview

• Customer Success

• Recommended Next Steps


Web Presence is Critical

• Global reach

• Brand identity

• Consistent marketing

Where is it on your priority?



Web Content Management Today


Highly Technical and Suboptimal for Marketing Use

• Need to update content rapidly on internal, external, mobile and social media

• Easy to use and manage by non-technical people

• Need to update content rapidly on internal, external, mobile and social media

• Easy to use and manage by non-technical people

• Too many integrations, complex change requests and support issues

• Costly to manage and maintain

• Too many integrations, complex change requests and support issues

• Costly to manage and maintain

• Explore new markets and messages

• Understand user their identity, location and behavior and respond timely

• Explore new markets and messages

• Understand user their identity, location and behavior and respond timely

ITIT Management Management MarketingMarketing

Costly

ComplexInefficient


Need a Balanced Solution For an Evolving Web


Source: Evolved Web Strategies, AMR Research, 2009


Key Market Trends

1. Enhanced usability for nontechnical users

2. Greater interest in software-as-a-service (SaaS) offerings

3. In more than 80% of inquiries Gartner received about WCM in the past year, the focus was on efforts to derive higher business value from an existing or planned Web presence.


Source: Gartner Magic Quadrant for Web Content Management, August 2009


CrownPeak Helps Easily Manage and Optimize Your Web Presence


EFFICIENT

EFFECTIVE

ECONOMICAL


Web Content Management

Rapidly Customizable, User-friendly SaaS WCM


1. A configurable, easy-to-use solution built for non-technical and power users alike

2. One system for all internal, external, mobile sites

3. 24/7 friendly support just a phone call away


Web Content Optimization

Target Content to Specific Audiences


1. Capture data on individuals and target content based on their identity, location and behavior

2. Conduct A /B and multivariate testing and drive conversion

3. Receive real-time analysis and reports and inject relevant data directly into CRM


Web Consulting Services


Deploy Integrated Web Solutions

1. Access a full array of pre and post implementation and consulting services

2. Unify Marketing, Sales and CRM systems

3. Optimization reports and analysis to constantly improve results, deliver ROI


Evolution of Software as a Service (SaaS)


Source: Seeking Alpha

On Premise SaaS

License Perpetual Hosted Subscription

LocationIT DataCenter Appliance Cloud

LifecycleManagement

ApplicationService ProviderCorporate IT SLA with SaaS

Provider

• Lower Costs• More Rapid Deployment• Ease of Use• Turnkey Support/Services


Is Your Spend Justified?

Comparison of “Total Cost of Ownership” between Enterprise Software Licensing* and Software as a Service over 3 years:


Items EnterpriseLicense

SaaS Benefits

Software Licensing $210K $144K No software to buy that can reach end of life

Add-on Services• Customization• Implementation• Training• Upgrade

$631K $60K (one-time)

All customizations become part of regular maintenance hence no upgrade conflict, no patch to run

Maintenance $126K $36K 24/7 live support

Hardware Investment $70K Not Applicable No hardware or operating software to buy

Web Hosting Included in Hardware & Overhead

$120K (optional)

No web server to host or manage

Maintenance Overhead• IT Personnel

$160K Not Applicable All support fee is inclusive

$1,197K $360K 2/3 savings, IT resources freed up, WCM solved.*Source: Forrester Research “The Total Economic Impact of Sitecore CMS”


On-Premise WCM

INTERNET CLOUD

Simplicity Versus Complexity


Your

Web

CrownPeakSaaS WCM


Easy to Use



INTERNET CLOUD

A Versatile Solution


CrownPeakSaaS WCM


Customers Benefiting from CrownPeak Solutions


Financial Services Manufacturing Public Sector

High Tech Retail & Consumer Non-Profit

And many more in Publishing, Hospitality, Healthcare…

Ensuring your web content success© 2010 CrownPeak Technology. All rights reserved. 19

Skype

Company Customer Perspective

“Before CrownPeak, it was really hard to expand our stores and content internationally. With CrownPeak, we expanded from 15 to 55 countries and from 8 to 12 different languages in four months. This is a huge advantage for us” - Ash Valeski, Business Development Dir.

1. Needed initial sites live in 4 weeks2. Business user-content creators in

55 countries3. Limited internal IT resources available

Challenges

1. CMS automatically imports pricing content from ecommerce partners and updates site automatically saving manual updates for daily pricing across 55 countries and 12 languages.

2. Using data collected to automatically show the “best” prices – upping conversion rates for their new affiliate marketing programs.

Results


Summary – CrownPeak SaaS WCM Solution


EFFICIENT

EFFECTIVE

ECONOMICAL


Recommended Next Steps

Assess your current organizational needs• Immediate requirements of high priority projects & campaigns• Time and effort is takes incorporate your strategies on your web pages• How much is the present system costing your company

Evaluate CrownPeak’s Web solution offering• Functional product demonstration• Technology & Architecture review• CrownPeak solution combined with your existing existing system• Enabling services and support session



Integrating with Salesforce.com


CrownPeakSaaS WCM

Website

BUSINESSBUSINESS

CUSTOMERSCUSTOMERS

Users design content to test, target and manage forms to capture customer leads

Users design content to test, target and manage forms to capture customer leads

Customers explore content enter contact data in secured form

Customers explore content enter contact data in secured form

CrownPeak captures and ricochets lead securely to Salesforce.com account

CrownPeak captures and ricochets lead securely to Salesforce.com account

Users log in to Salesforce.com and access leads through their CRM business process

Users log in to Salesforce.com and access leads through their CRM business process

1

2

3

4

Ensuring your web content success 25

Staples

1. Create model for microsite – roll out over 700 sites over 24 months

2. Work together with custom-developed e-commerce application, Interwoven ECM

3. No changes to Staples existing technology, environment. No help from Staples IT.

Challenges

1. Business unit rolling out hundreds of sites with no IT requirement

2. CrownPeak plays nicely within existing hosting, ECM, E-Comm environment

3. CrownPeak services available for same-day tweaks whenever needed

Results

Ensuring your web content success 26

1. Initial Project: Landing Pages live in 4 weeks

2. No changes to environment – works together with existing ECM system (IWOV)

3. Add Testing/Targeting, Data Capture in Phase II – measure and prove ROI

Challenges

1. Initial project live ahead of schedule2. CrownPeak Consulting worked with

Digitas to measure baseline, develop test plan, develop data capture plan

3. Will have measurable ROI case study within 3 months of launch

Results

Who We Are | CrownPeak SaaS WCM

Technology

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