WHO IS IRA KAUFMAN? - Entwine Digital · KEYNOTE “It opened my eyes with regard to our...
Transcript of WHO IS IRA KAUFMAN? - Entwine Digital · KEYNOTE “It opened my eyes with regard to our...
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WHO IS IRA KAUFMAN?
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A VALUES DRIVEN…
• Thought Leader
• Digital Marketing Strategist
• Catalytic Leadership Trainer
•Organization Transformation Coach
• Social Entrepreneur
• Agile Educator, Professor
• Author
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THOUGHT LEADER
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PREPARES LEADERS TO BECOME “CATALYZERS”
https://www.techjuice.pk/digital-transformation-workshop-
brainchild-communications/
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PREPARES FOR TRANSFORMATIVE
MOMENT…
Singularity…
“When civilization changes so
much that its rules and
technologies are incomprehensible
to previous generations. Think of it
as a point-of-no-return in history."
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INTEGRATES VALUES
TEST- currency of organization
• Trust
• Empathy
• Sustainability
• Transparency
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LIVES CATALYTIC MINDSET
Think Quantum
1
Think Connected
2
Think Exponential
3
Think Data
4
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“WORLD CLASS DIGITAL TRANSFORMER”
KEYNOTE
“It opened my eyes with regard to our traditional thoughts on linear growth, versus exponential growth. It really was a cautionary reminder, that even with our best efforts we are typically working with this old fashioned mindset.”
Philip Jones, General Manager,
Mövenpick Hotel, Dubai
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INTERGATES NETWORK THINKING
Augment ongoing global economic revolutionAugment
Transition from traditional siloed business to integrated organization Transition
Manage hyper-connectivity using digital/social platforms Manage
Incorporate data to drive decision making Incorporate
Access unprecedented opportunities to drive social impactAccess
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TRANSFORMSMODELS
Think Catalytic
Leverage Digital
Fueling Sustainability
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DIGITAL MARKETING STRATEGIST
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IMPACT BUSINESS & MARKETING BEST PRACTICES
• Active Consultant: Purposeful Branding, Digital Marketing, Organizational
Transformation, Design Thinking, Leadership, Entrepreneurship
• Verticals (food, media, automotive) in MENA, Europe and North America
• Transformative Business Models
• Case studies
• Founder- Digital Media Marketing (LinkedIn Group -4000+ members)
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•Drive engagement
•Be consistent …gain trust
• Integrate purpose with brand
•Scale action
“40% of consumers
don’t think brands
are doing enough to
demonstrate their
beliefs in helping
the world.”
FUELS PURPOSEFUL BRANDING
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GUIDES EXECUTIVE TEAMS THROUGH PHASES OF DIGITAL MATURITY
Digital Maturity Phases
1. Digital Mindset Adoption
2. Social Media Marketing
3. Digital Marketing: Integration
4. Transformative Marketing: Sharing
5. Advocacy Marketing
6. Digital Transformation
7. Digital Integrated Organization
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INTEGRATE INTERNATIONAL EXPERIENCE
•Lectured on 5 continents- cross cultural experiences
•Vast Global Network (Europe, Middle East, GCC, Russia,
Asia)
•China (Kotler Marketing Group)
•Gulf Countries (Mad Talks – Dubai)
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DIGITAL MARKETING AND TRANSFORMATION
CONSULTATION
“By customizing the training to my industry (automotive), you gave the presentation more credibility to our senior leadership and managers. They came confused, maybe scared; they left with an understanding that we have challenges but have the leadership necessary to find solutions. They saw real digital applications for our industry and walked away with a lot more confidence. With the coaching and support of Entwine Digital, we can digitally transform our company. It is a must if we are going to succeed in our industry.”
Amin Kadrie
Chairman
Skelmore Group, Canada, UAE
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CATALYTIC LEADERSHIP TRAINER
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IMPACT CORPORATE EXECUTIVES & LEADERSHIP
• Co-founder, Institute for Transformative
Leadership
• Designer-Lead, Transformative Leadership
Lab
• Co-Project Director, ELITE- with Professor
Velimir Srića, University of Zagreb and
European Academy of Sciences and Arts
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VALUE PROPOSITION
Prepare executives and rising managers to be “Catalyzers”…
integrate values and best practices (digital marketing, design thinking, strategic
insights) to transform and scale organizations and generate social impact.
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• Thinking Catalytic
• Cultivating Mindset Transformation
• Fueling your Purpose
• Leveraging Design Insights
• Re-imagining Business Models
• Structuring for Change
• Scaling Customer Experience
CATALYTIC LEADERS LABRoadmap to Success in the Network Economy
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TRANSFORMATIVE MANAGEMENT CERTIFICATE
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WORLD CLASS LEADERS BOOTCAMP
• Integrate capacities- across all media; between generations & functions
• Sustain business model –incorporate values into a new culture that mobilizes
consumers, empowers employees and prospers community
• Drive customer advocacy –passionately riveted on customer experience
• Scale brand - power conversations and optimize network connectivity
• Grow competitive position-- hunger for ongoing learning and innovation
• Operationalize real-time decision making -leverage data for all touchpoints
• Deliver efficiency- flatten structure to encourage collaboration
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ORGANIZATIONTRANSFORMATION COACH
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PURPOSEFULDISRUPTION
TO BEGIN
•Mindset Change
• Strategic Insights
• Purposeful Design Thinking
• Strategic Disruption Bootcamp
• Transformative Business Model
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Integrated Digital Transformation
NAVIGATES
TRANSFORMATION
FROM OLDCo to NEWCo
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TRANSFORMATIVE MODEL…
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INTEGRATES CHANGES
Catalytic Mindset Digital culture
and expectationsNew business
modelsInnovation
acceleration units Emerging
technologiesTalent acquisition
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CATALYTIC LEADERS LAB
Ashley Campbell, Cyber Security
Administrator, BWX Technologies
“The Lab was eye-opening. My company is a transactional environment but what am I doing to drive change? It made me reflect on our current projects and our ability to deliver on them. Am I doing enough to raise the issues and cultivate action?”
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SOCIAL ENTREPRENEUR
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CATALYZES ENTREPRENEURSHIP
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INNOVATE SOCIAL IMPACT VENTURES
Co-founder, Global Transformation Corps -
a values-driven entrepreneurial
network and accelerator
Trainer, entrepreneurs in 5 countries
Coach, profit and nonprofit “venturers” generate social impact and regional stability
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AGILE EDUCATOR, PROFESSOR
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KELLOGG GRADUATE SCHOOL OF MANAGEMENT
• Advisor: PhD, MA
• 1st PhD Thesis: Social Marketing
• Co-Author
• Mentor
• Keynote Speaker, World Marketing Summit
45 yr relationship-Professor Kotler
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DELIVERS VALUE: BUSINESS EDUCATION
Inspire through teaching excellence Inspire
Provide innovative venues to experience business concepts Provide
Integrate international experience Integrate
Impact corporate executives and leadershipImpact
Innovate social entrepreneurship Innovate
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TEACHING PHILOSOPHY
• Participants first
• Open communication
• Responsive, flexible to change
• Engaging dialogue
• Dialogue foreground, background
• Community learning environment
• Visual …Interactive
• Integrative thinking
• Self reflective
• Values-driven
• Break down silos
• Across disciplines/functional areas
• Course innovation
• Lifelong learning
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INSPIRE THROUGH TEACHING EXCELLENCE
• Practical relevance
• Translate concepts into action
• Experience power of digital, community
• Consultant mindset
• Target and troubleshoot gaps in the market
• Incorporate best practices
• Job preparation
• Clarify purpose
• Apply personal branding concepts
• Demand business standards
• Experience business environment
• Support internships
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TEACHING INNOVATIONS
• Innovative teaching methodologies
• Active learning
• Flipped class
• Collaborative exercises
• Integrate social platforms
• Proprietary methodologies
• New courses
• Digital Marketing
• Entrepreneurship in the Digital Age
• Marketing Management in the Network Economy
• Transformative Leadership Lab
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AUTHOR
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CHALLENGES CONVENTIONAL THINKING
Strategic Digital Marketing (Chinese) (2017)
Transformative Marketing (2018)
Strategic Harmony… Solutions to the Shattered
World (2018)
www.ThinkCatalytic.com
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CONTRIBUTES SCHOLARLY RESEARCH
• Scholarly books
• Digital Marketing: Integrating Strategy and Tactics with
Values, 2nd edition (2018)
• Creating Social Change (1976)
• Non-peer reviewed journals
• Mind Your Marketing (“Digital Distribution: New Framework
for the Digital Age”)
• The European Financial Review (“Digital Transformation:
Leveraging Digital Technology with Core Values to Achieve
Sustainable Business Goals”)
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SHIFTING MINDSETS
Humanity @ the AI Abyss
“Reimagining Entrepreneurship”
“From a Leader to Catalyzer”
“Path to Digitally Integrated Company
“World Class Digital Marketing”
“From Executive to Digital Leader: The Only Choice”
“Digital or Death? Necessity for Business Education”
Blog: http://www.entwinedigital.com/shiftingmindsets/
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SO THIS IS IRA KAUFMAN
Passionate, Grateful and Inspired Catalyzer
striving to propel sustainable impact
2-1-18