Who is Gen Z? With $44B in Buying Power, You Should Probably Find Out
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Transcript of Who is Gen Z? With $44B in Buying Power, You Should Probably Find Out
WhoisGenZ?With$44BinBuyingPower,YouShouldProbablyFindOut
PATRICKDUNCAN,SVP,MarkeKng,E-CommerceandDistribuKon,HelzbergDiamondsBILLYMAY,SVP,MarkeKng,eCommerce,andCorporateDevelopment,
AbercrombieandFitchCHRISWONG,VP,StrategyandEcosystem,IBMGlobalConsumerIndustry
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Industriesinterviewed
FoodmanufacturerApparelandfootwearmanufacturerHouseholdgoodsmanufacturerPersonalcaremanufacturerDepartmentstoreSpecialtyretailerOnlineretailer
Rolesinterviewed
ChiefMarketingOfficerChiefMerchandisingOfficerChiefInformationOfficerGVPDigitalMediaSVPDigitalandeCommerceSVPMarketing,AnalyticsandPricing
VP/Director,DigitalMarketingVP/Director,BrandStrategyVPMarketingandGlobalWholesaleDirector,GlobalConsumerInsightDirector,ProductManagementCo-founderofonlineretailer
Are we ready?
Availablefordownload:ibm.biz/uniquelygenz