Who Is ACI Sept 2011

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ACI Company OverviewACI Company OverviewExperienceKnowledgeCommitment


ACI Focused on AssociationsACI Focused on Associations

• Mission driven• Believes associations deserve more• Built specifically to serve association• Wants associations to achieve their

mission • Association strength is vital for business

success and growth• Making members happy


ACI MissionACI Mission

To be the trusted ally and source for developing affinity programs that generate funds for associations of any size and that create value for sponsors and members of

associations.


The Association Affinity Landscape

The Association Affinity Landscape


Market SizeNon-Profit & Association Market Size 1.29MM Organizations

Non-Profit & Association Market Size 1.29MM Organizations

*2009 ASCE Study * Includes Alumni Associations and Foundations. Does not include Residential Community Associations (250K).


Association FundingOperating funds generated from:

Association FundingOperating funds generated from:

*2009 ASCE Study


Issues Facing AssociationsIssues Facing AssociationsNon-Dues Revenue Growth

Value of Membership

Social Responsibility

Private Sector CompetitionMember Consolidation

Lobbying Criticism

Retaining Workers

Association Consolidation

Trade Show AttendancePartneringInternet

Support from Sponsor Companies


Research ASAE Research Shows ASAE Research Shows Impact of Membership

Revenuesin Coming Year

Impact of Membership Revenues

in Coming Year Sponsorship DollarsSponsorship Dollars

*2010 ASCE Study of Association Executives


*2009 ASCE Study

ASAE Research Shows ASAE Research Shows


Benefits To Associations• Grow value of sponsorship & membership• Need to grow non-dues revenue• Tap into buying power of members• More than co-branding for sponsors• No charge to the association for any ACI

programACI supports associations of any size building marketing and affinity programs to grow value and funds.

ACI supports associations of any size building marketing and affinity programs to grow value and funds.

Service


The Value to YouThe Value to You

From Seedling From Seedling To Thriving OrchardTo Thriving Orchard

A few members doing what they normally do can generate consistent funds every year.


A Complete Line of Solutions to Fit Associations of Any Size


• The Loyalty Program that links associations, members and partners/sponsors

• Associations build membership value and generate non-dues revenue

• Members earn Links loyalty points• Affinity Partners get better ROI out of program


Targeted SponsorshipTargeted Sponsorship

Driving Targeted & Reportable ResultsTargeted Sponsorship


CMG Study 2009

Loyalty Program Impact On Buying:

Customers who join loyalty program attached to a credit card will almost immediately spend more on that card by a multiple of 2 or 3 times what they were spending on the same card before they joined the associated loyalty program.

The second and far more significant behavior change occurs when the customer makes their first redemption for a reward. At this point their spend on the card increases again by a factor of 3 to 8 times their pre-loyalty program spend.

Loyalty Programs With LiftLoyalty Programs With Lift

Do Loyalty Programs Work?


Maritz Top of Wallet Study:- 63 percent of current and prospective debit and credit card rewards program participants said they would choose a card that allowed them to earn more points by shopping with a specific merchant over other cards.

Maritz Top of Wallet Study:- 63 percent of current and prospective debit and credit card rewards program participants said they would choose a card that allowed them to earn more points by shopping with a specific merchant over other cards.

Dog Lover


• Point based program participants outspend

non-participants an average of 2.5 to 1

• Number of purchasing transactions increase

by 53%

• Value of purchases will increase by 51%

Loyalty Point Program Research

Loyalty Point Program Research

Maritz Loyalty ResearchLoyalty Point Program Research


• Rewards that matter

• Easy to redeem• Choice in rewards• Tracking &

awareness• Small to big

rewards

Keys to Program Success

Keys to Program Success

Key to Program Success


• Unique offering of prepaid gift cards for association members

• Generates non-dues revenue for the association that is an affiliate

• Co-branded website for association• No cost to the association


ConclusionConclusion• Programs and Products Built for

Associations of Any Size• New Membership Value Options• No Cost to the Association• Non-dues Revenue Opportunities• Affinity and Loyalty of Members to

Association and Partners/Sponsors


ACI Leadership ExperienceACI Leadership Experience• Backed by the leading loyalty and motivation company in the world

with over 115 years of experience and over 3,300 employees worldwide

• Leader of ACI was the project leader for the team that built and patented the first stored-value point-based reward card technology platform specifically for the incentive marketplace

• Leader of ACI helped to launch American Express Incentive Services, LLC - recently renamed Intelispend

• ACI leader active in associations and has lead non-profit organizations• ACI leadership has experience supporting national associations and

generating results• ACI's affinity programs and services are supported by products and

technology that have been proven and utilized by many companies across the U.S. and internationally.


The Basics Remain Vital in Times of Crisis

The Basics Remain Vital in Times of Crisis

"This (recession) is not the time to retreat or retrench … on the contrary, fundraisers should be spending more time with donors, sustaining and building relationships that will endure when the economic situation has stabilized."

– John Lippincott, President

Who Is ACI Sept 2011

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