You Are What YOU Like

MARKETING

Facebook Customer Insights for Brands

WE BELIEVE…

•YOUR CUSTOMERS ARE YOUR MOST IMPORTANT ASSET

•KNOW YOUR FACEBOOK FANS=KNOW YOUR CUSTOMERS

(78% OF PEOPLE THAT LIKE A BRAND ARE CUSTOMERS)

•YOU FAN BASE IS YOUR BEST MARKET ANALYSIS PANEL

THE PROBLEMI HAVE 8.3 MILLION FANS BUT DON’T KNOW MUCH

ABOUT THEM…

We calculate your customers’ personality type, age, income, media-music influencers, cultural background, political orientation, adoption circle, emotional status and much more...

WE ANALYZE YOUR FANS AND TRANSFORM THEIR PUBLIC INFO INTO ACTIONABLE PROFILES SO YOU CAN DIRECTLY INTERACT

OUR SOLUTION

We identify your fans within Facebook’s 1.1 Billion active

users

(leveraging our 250M+ Facebook profiles database)

Likes algorithm powered by Cambridge university

Complete and actionable Market analysis tool

We crunch the data and create inferential information

(Patent pending algorithm developed over 4 years by Cambridge PhDs and

Cubeyou data scientists)

We deliver to you a customizable marketing

analysis platform

(demographics, personality, values, attitudes, interests, lifestyles and

behavior)

BIG DATA MARKETING SOLUTION

Facebook fans search system

“KNOW YOUR FANS AND SUPERCHARGE YOUR

CONVERSIONS”.

HOW DOES IT WORK? (STEP 1) CHOSE THE PAGES YOU WANT TO ANALYZE

HOW DOES IT WORK? (STEP 2) WE CRUNCH FANS INFO, CALCULATE EXPANDED USER PROFILES AND PUT THEM INTO A DETAILED DASHBOARD

HOW DOES IT WORK? (STEP 3) THE PLATFORMS ALLOWS YOU TO MAKE ANY TYPE OF RESEARCH AND SEGMENTATION

SOME OF OUR TOP BRAND CUSTOMERS

HOW CUBEYOU HELPS BUILD YOUR BUSINESS:•MARKETING ANALYSIS AND TARGETING –

Personalize your marketing by better understanding your customers needs + preferences.

•COMPETITORS BENCHMARKING – Compare your audience vs your competitors - Understand how to attract their fans to your products

•MEDIA BUYING + PARTNERSHIP/ENDORSMENT- Understand customers media interests to better plan media spend, uncover useful sponsorship ideas to reach a desired target segment

•KEYWORDS + SEO/SEM CONTENT TARGETING

- Identify the interests of hot segments to improve keyword advertising campaigns

CASE STUDY (MARKETING CAMPAIGN) PRODUCT: H3 OVER-EAR HEADPHONE BY B&O

1. TARGETING SEGMENT WHO YOU WANT TO TARGET

Big spenders + Early Adopters + Interested in Beats by Dre

2. MARKET ANALYSIS UNDERSTAND WHO YOU ARE TALKING TO

Target audience is Male, 25-35, Highly educated

3. CONTENT ANALYSIS UNDERSTAND HOW TO CONNECT WITH THEM

Target audience is CONSERVATIVE (Interested more in hard facts,No emotional selling) + OUTGOING (Use informal language, short and clear sentences)

4. KEYWORD TAGETING UNDERSTAND HOW TO GAIN THEIR INTEREST

Target audience is Tech geek (highlight tech details and manufacturing process) + Environmentally aware (underline recycling material used)

5. MEDIA BUYING + PARTNERSHIPS/ENDORSMENT UNDERSTAND WHERE TO FIND THEM

Target audience visits often Apple and Amazon (Make product available on Apple Store and Amazon.com) + reads Men’s Health and Wired (Advertising on those magazines)

RESULTS: H3 became the Top selling product + Adv ROI up 23%

H3 Stylish over-ear headphones made from premium materials delivering top of the line sound quality

SITE

OPTIONS HOW WE CAN HELP YOU > NEXT STEPS①FAN AUDIENCE OVERVIEW REPORT – We create a

custom analysis of your Facebook fans with detailed interest segments and actionable engagement items.

②COMPETITOR OVERVIEW – We analyze your competitor’s Facebook fan audience.

③SAAS PLATFORM SUBSCRIPTION – Get access to updated and new user data through our web interface and API.

④CONSULTING SERVICES – Our expert data analyst team creates monthly reports and highlights actionable information to use in your marketing, sales and product development.

Let’s see how we can help youContact Mark Friedler – San Francisco

tel. 415.683.6601mfriedler@cubeyou.com

www.cubeyou.com