Ephesians 4:1-16 Who you are is not who you think you are Who you are is who God says you are.
Who are you?
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Keeping Up With The Tweeters
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Transcript of Who are you?
Keeping Up With The Tweeters
Keeping Up With The Tweeters
Who are you?....and Why Should I Care?
Our clients often task us, as consultants, with answering this question about respondents, employees and population groups.....but can we answer this question about ourselves and our organizations?
Journey
Journey
thought process, foresight, question, growthEndless Journey - SE Poster by Spectral
We all have commonalities and as “specialists” we
sometimes forget:They call them Military Generals for a reason....it’s not always about standing out as a specialist
Get back to the “human” commonalities that look at people as people
Expectations Often = Limitations
music is a good example of how connected and capable we are, subconsciously
A Connectionsimilar to jazz and other art forms, we
can use the culture,economy and social characteristics
to see how our industry is evolving
Catalysts for ChangeTech
EconomyCulture
Phenomenons
BoomersGen-XGen-Y
Experiential
Experiential Era
auntiefashion.wordpress.com/2008/12/page/2/
www.hellogiri.com/.../
television-price.com/.../
evolution of marketing and brand communication
strategies
the modern business is constantly innovating, not to
“win”, but to survive
Comfort with sharing
foundation of trustBeing driven is not the same as being passionate. Passion is a love for the journey. Drive is a need to reach the destination. - Simon Sinek
People stop at “how can we add value and provide something valuable?” It’s one step further than that. It’s about how do you provide your community with something valuable enough that they can share it.
WTF is so cool about Twitter?
Facebook, Yelp, Linkedin and ebay will become our “credit score”
Power of Social Search
further movement toward relevance
I just like LinkedIn because it’s more
“professional”
To blog, or not to blog? Is it really still a question?
http://www.lebjournal.com/newz/about/!
collaboration and blending.....and why the heck do people care so dang much about Facebook Fan Pages?
Communities and Partnering and Co-Creation.....oh my!
Don’t underestimate:n=1
bigger crowd does not always = better innovation
influe
nce
“who are we talking to?” vs.
“how many people are we talking to?”
Focu
s
On The
Who
Diminishing separation: between brands and consumers
between client and suppliers
.....by the way, who are our clients?
NO MATTER WHAT, IT ALWAYS COMES DOWN TO EXECUTION
SOCIAL MEDIA GONE GOOD AND BAD
That’s Not Cool.com
POSTER by ROLAND REINER TIANGCO!
@SpychResearch
SpychResearch.com
.com/in/BenjaminSmithee
Ben Smithee/spych
215.501.2341
