WHO ARE THE FOLLOWING SHOWS

“TARGETED” TO AND WHAT KIND OF

COMPANIES WOULD PAY FOR ADS TO BE

AIRED DURING THE SHOW?

Target Market

Open this File and save it as your own!

Do it Now!

Who: people around 20 – 30 years of age

Companies: Cover girl, le chateau, e harmony

Who: younger age group around 15-25Companies: Arlies, e harmony, clothing companies

Who: younger teens from age 12-24Companies: west 49, beer companies, (Budweiser, OV, blue)

Who: teens age 14- 20Companies: Hollister, forever 21, beer companies ( Budweiser, blue, OV)

Supply and Demand

WHAT HAPPENS TO PRICES OF

ITEMS WHEN THE FOLLOWING

THINGS OCCUR?

An Ice storm hits and the power goes out

Power generators?

Price?: the price would go upWhy?: the powers out and people need to eat and live and have power so buying a generator would be good for at least a week and the prices would rise because of supply and demand

Boxing Day?

Retail Items

Price?: prices would declineWhy?: it gets busy around boxing day so to keep competitive everyone would lower there prices and to clear out as much stock as they can for the upcoming new year

Roses on Valentine’s Day

Price?: the price goes upWhy?: valentines day people want to buy roses which raises the price because it is more in demand. Supply and demand.

Fans and Air Conditioners in July

Price?: prices would riseWhy?: there prices would rise because it is hotter in July so people will use or go out and buy air conditioners which would rise the prices because of supply and demand

Marketing Mix (4p’s)Compare McDonalds to Bravo to Blue Star

Quality (service

and product)

Price Place Promotion

McDonalds Low quality Really low On a busy street (Niagara street)

A lot of promotion all over the internet and television

Bravo Medium to high quality

expensive On a busy street (Niagara street)

Not much promotion in media but they have a website

Blue Star High quality Reasonable price

On a not to often traveled street kind of on the corner of king and Ontario

Really popular well made website with little media promotion but sponsors lots of sports teams and events