WHO AM I? A MARKETEER IN A SUSTAINABILITY ROLE

SUSTAINABILITY IS THE KEY TO THE FUTURE THE BIGGEST SINGLE CHALLENGE TO BUSINESSES TODAY

PASSIONATE ABOUT SUSTAINABLE PACKAGING A GROWING CONSUMER PRIORITY

41% 59

% 68%

32%

41% of consumers are prepared to pay a premium for sustainable products

68% of consumers are prepared to pay a premium for locally produced food.

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70

Easy todispose/recycle

Easy to use/drinkfrom

Easy to Transport Easy toclose/reseal

Easy to store

#1 #2 #3

When asked to rank aspects of on-the-go packaging by importance, ease of disposal/recycling is the top priority for consumers.

Globally, environmental issues, such as plastic waste and recycling, are coming to the foreground and the pressure is mounting to act. The European Commission’s Plastic Strategy is proposing new legislation that will govern the availability, recyclability and recycled content of all single-use plastics by 2030.

Global Data Research in 2018 showed 75% of consumers are concerned about plastic packaging and 59% are changing their shopping habits as a result. These findings are supported by multiple reports showing that consumers are increasingly avoiding plastic where possible and willing to pay a premium for more Sustainable, Locally Sourced food and drink.

Britvic primary research in Ireland (B&A Dec 2018) confirmed a major shift in consumer perceptions and that sustainability is now of prime importance to consumers. Sustainable packaging seeks to “Reduce the carbon impact of activities, minimise waste and produce packaging that is recyclable".

And Sustainability adds real value

GlobalData - TrendSights Analysis: Environmental Responsibility Meeting consumers' environmentally conscious expectations - July 2017

THE BENEFITS SUSTAINABILITY BRINGS EQUIPPING BUSINESSES FOR FUTURE SUCCESS

And Sustainable Business is

growing business...

According to Unilever their ‘Sustainable living’ brands

grew 69% faster than the rest of their portfolio and

delivered 75% of their 2018 growth

CHANGE WILL BE ENFORCED BY GOVERNMENT SIGNIFICANT NEW EU LEGISLATION COMING INTO FORCE

WHAT IS SUSTAINABILITY? Many Different Angles & Interpretations

It’s not new and it’s not just about the environment – includes ethical, social, environmental, cultural, and economic dimensions of doing business.

A COMPREHENSIVE SUSTAINABILITY STRATEGY COVERING ALL ASPECTS OF BUSINESS IMPACT

PACKAGING Packaging is a critically important component of our products; it keeps them safe, secure and of maximum quality. We have a responsibility to ensure the environmental impacts of our packaging are minimised throughout its lifecycle, from the materials we use through to how our consumers dispose of it.

HEALTHIER PEOPLE HEALTHIER COMMUNITIES HEALTHIER PLANET

OUR GROUP WIDE ‘A HEALTHIER EVERYDAY’ PROGRAMME FOCUSES ON THREE KEY AREAS WHERE WE CAN MAKE A REAL DIFFERENCE:

FOCUSING IN ON THE ENVIRONMENTAL SIDE An Explanation I Have Found Helpful

TACKLING WASTE

to ensure continuous supply and prevent (Plastics) Pollution

REDUCING CARBON FOOTPRINT

to prevent Climate Change

ENVIRONMENTAL SUSTAINABILITY: The avoidance of depletion of natural resources in order to

maintain ecological balance

FOCUSING IN ON THE ENVIRONMENTAL SIDE An Explanation I Have Found Helpful

REDUCING CARBON FOOTPRINT

to prevent Climate Change

ENVIRONMENTAL SUSTAINABILITY: The avoidance of depletion of natural resources in order to

maintain ecological balance

REDUCING CARBON FOOTPRINT Increasing efficiency & managing costs

2030 €80

tax per tonne

2019 €26

tax per tonne

REDUCING CARBON FOOTPRINT WHAT CAN YOU DO?

• Use renewable ‘clean’ energy sources for production and logistics (install your own supply if that is possible).

• Maximise production and logistics efficiencies and usage of resources including Energy, Raw Materials and Water.

• Ensure that your suppliers and customers apply the same rigorous approach.

• Look at the end of life of your packaging/ingredients – use materials which can be recycled and which will not break down into toxic substances.

• Plant more trees…

• A full LCA can be very helpful in identifying and prioritising areas of improvement.

FOCUSING IN ON THE ENVIRONMENTAL SIDE An Explanation I Have Found Helpful

TACKLING WASTE

to ensure continuous supply and prevent (Plastics) Pollution

ENVIRONMENTAL SUSTAINABILITY: The avoidance of depletion of natural resources in order to

maintain ecological balance

UNDERSTANDING CONSUMER PERCEPTIONS OF DIFFERENT PACKAGING TYPES

“How environmentally friendly do you think the following types of packaging are?"

LOOKING AT CURRENT CONSUMER PERCEPTIONS OF PACKAGING CERTAIN FORMATS ARE SEEN AS MORE ENVIRONMENTALLY FRIENDLY

Source: Global Data

PRICE, FOOD WASTE, SUGAR, FAT AND ANIMAL WELFARE ARE BIGGER CONCERNS TO CONSUMERS THAN PACKAGING

OVERALL PACKAGING ENVIRONMENTAL CONCERNS ARE RISING AT A VERY SIMILAR RATE TO OVERALL ENVIRONMENTAL CONCERNS

HOWEVER, ENVIRONMENTAL IMPACT BY PACK TYPE DOES NOT ALWAYS LINE UP WITH PERCEPTIONS

Glass Bottle PET Bottle Aluminium Can Bag-in-Box

186.1g 28.7g 20.4g 2.1g

TOTAL PACKAGING

WEIGHT

0.399 litre

0.226 litre

0.452 litre 0.0144

litre

1,001m 360m 300m 2m

WATER CONSUMPTION

GLOBAL WARMING POTENTIAL

The lifecycle packaging carbon footprint for one serving of each product is equivalent to driving the above distances.

Assuming petrol car. In 2016, the UK average new car fuel consumption was 5.4litres per 100km (UK Government Department for Transport, 2018), this equates to 0.151kg CO2/km.

(a measure of greenhouse gas emissions,

such as CO2 & Methane)

Britvic recently conducted bespoke research to specifically isolate the analysis to the packaging (primary, secondary and tertiary) only, i.e. excluding the liquid, to compare different packaging formats and their relative environmental impact.

WE LOOKED AT SEVERAL METRICS, THE MOST IMPORTANT BEING;

1. TOTAL PACKAGING WEIGHT

(weight of total packaging, in grams)

3. GLOBAL WARMING POTENTIAL (a measure of greenhouse gas emissions, such as CO2 & methane)

2. WATER CONSUMPTION

(a measure of the net intake and release of fresh water across the life of the product system)

(275ml) (500ml) (330ml) (12 litre)

When the full environmental impact is taken into account, a more balanced view needs to be taken around approaches to packaging soft-drinks. Maximising rates of recycling of all types of packaging is of prime importance.

A BALANCED APPROACH TACKLING THE PACKAGING WASTE PROBLEM

The best options help avoid global warming, protect scarce resources, prevent littering and protect the natural world.

LEAST PREFERRED

MOST PREFERRED

Prevention :

Re-using :

Recycling :

Recovering :

Disposing :

Littering :

AVOIDING all unnecessary packaging

Examples of this are pallets and REUSABLE dispense cups in leisure outlets

Ensuring all packaging is EASILY and WIDELY recyclable

The LAST resort (landfill)

WORST case

Where the above options are not possible packaging can be incinerated under controlled conditions to generate ENERGY

IT’S ABOUT KEEPING

PACKAGING IN THE

ECONOMY AND OUT OF THE

ENVIRONMENT

BRITVICS SUSTAINABLE PACKAGING PLAN AND THE ACTIONS WE WILL TAKE

A WORLD WHERE PACKAGING NEVER BECOMES WASTE

MISSION:

REINVENT REDUCE

• Minimise all our packaging weights per serve, whilst ensuring there is no compromise to quality or safety

• Divert all our factory waste away from landfill

RECYCLE

• Design packaging which is fully and easily recyclable or re-usable

• Step-change our use of recycled materials in our packaging

• Enthusiastically support proven measures to improve recycling rates.

REFRAME

• Engage pro-actively with government, NGOs, industry peers, trade associations and the waste management industry to create a circular economy

• Accelerate our fact based Life Cycle Analysis (LCA)

• All our trade and consumer

packaging/communications will carry strong, consistent recycling 'nudge’ messaging

• Use the unique reach and scale of

our brands to get the Island of Ireland recycling

• Innovate new 'beyond the bottle’ business models.

• Deploy scale innovative customer/channel solutions to enable our customers to make a difference

• Innovate low impact packaging, but only deploy them when we are convinced they do not bring net negative unintended consequences

LEVERAGING THE POWER OF OUR BRANDS WE HAVE STARTED THE JOURNEY ON BALLYGOWAN

A WORLD WHERE PACKAGING NEVER BECOMES WASTE

REINVENT REDUCE

•We are reducing the amount of plastic in all our packaging and have committed to replace plastic with compostable cups in our Watercooler Division, removing 11million plastic cups annually.

RECYCLE

•All our packaging is 100% recycleable and we are using the power of our packaging to increase recycling rates

REFRAME

•Working with all our partners and using the unique reach & scale of our Brand to get Ireland recycling.

•Offering consumers non-PET and reusable packaging options.

FINISHING WITH A BIT OF INSPIRATION WHAT IDEAS WILL WORK FOR YOU?

FINISHING WITH A BIT OF INSPIRATION TREND: REUSABLE PACKAGING

FINISHING WITH A BIT OF INSPIRATION TREND: NEW SUSTAINABLE PACK MATERIALS

Club Coffee – Canada

• 100% compostable coffee pods

• Made of bio-based

materials

Just Water – USA

• Reponsibly souced spring water

• Paper tetrapack souced from sustainably planted forests

Noah’s Spring water – USA

• Resealable refillable aluminium can

• Cooler for longer

GlobalData - Packaging Insights: Innovation Scenarios in Sustainable Packaging Materials - April 2018 Quench database –2017 – 2018 – New Product releases

Carlsberg Partnered with EcoXpac

• Beer bottle from

sustainably sourced wood fibres

• Bottle degrades naturally

Future Horizons – Kantar workshop 2017

Corona – Mexico/UK

• Plastic-free 6pack rings

FINISHING WITH A BIT OF INSPIRATION TREND: EDIBLE FOOD PACKAGING

FINISHING WITH A BIT OF INSPIRATION TREND: EFFICIENT PACKAGING

FINISHING WITH A BIT OF INSPIRATION TREND: ‘EASY TO RECYCLE’ PACKAGING

FINISHING WITH A BIT OF INSPIRATION TREND: MULTIUSE PACKAGING

PLUS A BIT OF COMMON SENSE… ALWAYS BE ON THE WATCH OUT FOR WASTE

DEVELOPING AN APPROACH TO SUSTAINABILITY HOW DID I GO ABOUT IT?

1.Understand what Sustainability means for you, your business and your products

2.Prioritise – Sustainability is a journey, not a destination

3.Create a clear strategy and get everyone on board

4.Educate your consumers on what you are doing and how they can play their part

5.Make the most of external support available

HELP IS OUT THERE SOME OF THE PLACES I HAVE FOUND SUPPORT

THANK YOU FOR LISTENING! ANY QUESTIONS?