Whiz Technology Website & SEO PPT
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Transcript of Whiz Technology Website & SEO PPT
www.twitthost.com Friday, April 15, 2016
Targeted Online Marketing SolutionsCompete Today, Dominate Tomorrow.
www.twitthost.com
Audiences everywhere are tough.
They don’t have time to be bored
or brow beaten by orthodox,
old-fashioned advertising.
We need to stop interrupting
what people are interested in
& be what people are interested in.
CRAIG DAVIS
CHIEF CREATIVE OFFICER, WORLDWIDE
J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)
Friday, April 15, 2016
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FACT: The Internet has fundamentally changed the way
people find, discover, share, shop, & connect.
More than half of all AUS residents
and more than ¾ of all AUS adults are
online.
Friday, April 15, 2016
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One third of AUS consumers spend
more than 3 hours online every day.
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More & more of the things we used
to do offline, we now do online.
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FACT: Marketers are shifting their budgets away
from “interruption” advertising.
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“Many Australians begin their
purchasing experience by doing
online research to compare prices,
quality, and the reviews of other shoppers.
Even if they end up making their
purchase in a store, they start their
fact-finding and decision-making
on the internet.”
JIM JANSEN
SENIOR FELLOW
PEW RESEARCH CENTER’S INTERNET & AMERICAN LIFE PROJECT - SEPTEMBER 2010
Friday, April 15, 2016
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FACT: Google is the new Yellow Pages.
Worldwide, we conduct 88 billion
searches per month on Google.
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You Bet They Are.
It takes years to build a good relationship with a client and seconds to lose them to a competitor…
Are My Clients Really Looking for Me?
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How We Can Help Your Business Grow!
Search Engine Optimization Pay Per Click Management Services
Social Media Optimization / Web 2.0 Website Design / Development
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Static Website Development for small
Businesses
Website Design / Development:
Friday, April 15, 2016
Custom Static Website Design-
Photoshop, HTML, CSS, Jscript, Jquery, adding content, call to actions, testing and
bug- fixing.
Time Frame- Cost-
2-3 Days INR 1,500/- Per Page
www.twitthost.com
Custom Build Responsive Design for All Media
Devices
Website Design / Development (Responsive):
Friday, April 15, 2016
Responsive Static Website Design
Photoshop, HTML, CSS, HTML5, CSS3, Twitter Bootstrap, Jscript, Jquery, adding
Content, call to actions, testing and bug- fixing.
Time Frame- Cost-
6-10 Days INR 2,000/- Per Page
www.twitthost.com
Wordpress That Suits All Businesses
Website Design Wordpress CMS:
Friday, April 15, 2016
Responsive Dynamic Website Design
Photoshop, HTML, CSS, HTML5, CSS3, Twitter Bootstrap, Jscript, Jquery, WP Implementation &
Customization, adding Content, call to actions, testing and bug- fixing.
Time Frame- Cost-
10-15 Days INR 3,000/- Per Page
www.twitthost.com
Customize Layout for your Website
Custom Design & Development:
Friday, April 15, 2016
Responsive, Dynamic & Customize Website Design
Photoshop, HTML, CSS, HTML5, CSS3, Twitter Bootstrap, Jscript, Jquery, WP Implementation &
Customization, adding Content, call to actions, testing and bug- fixing.
Time Frame- Cost-
15-20 Days INR 5,000/- Per Page
www.twitthost.com
E-Commerce Store for Shopping Website
E-Commerce Store Development:
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Time Frame- Cost-
30-45 Days INR 70,000/-
www.twitthost.com
Introduction to Search Engine Marketing
Your customers see your Advertisement or Listing when they Search
Credit card processing
Pay per Click – 25% (Paid Result)Natural listings - 70% ( By SEO Work )
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FACT: Ranking high on search engines
is no longer optional, it’s critical.
70% of the search users click
on organic links – not paid.
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60% of all organic clicks go to the
top three organic search results.
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Why SEO is important from a Marketer’s Point
of View?
- SEO pulls more traffic than PPC
- Natural listings are perceived to be non-biased.
- SEO gives better ROI than any other marketing medium.
- No bidding wars or click fraud in SEO
- Helps in creating an online brand.
- Increased traffic leading to more customers.
Friday, April 15, 2016
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FACT: There is no magic secret, but there is a
winning process to online success.
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On Page SEO – Page Structure, Title & Meta
Tags
Page Structure and layout Title Tag and Meta tags
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On Page SEO – Image Alt Tags
Img Alt tags
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Hx tags
H1 tag<h1> </h1>
H2 tag<h2> </h2>
Good content with correct keyword density
On Page SEO – Keyword Density & Content
Optimization
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Simple Sitemap -Google Xml sitemap
On Page SEO – Sitemap & Xml Sitemap
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Off Page – Competition’s Competencies
- Competition Analysis : (Page Rank, links, pages indexed)
Page RankLinks
Pages indexed
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Initial Keyword Research
Keyword Research
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Keyword Competition Cloud
We find immediate opportunities for
any given market, service, or product.
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Competitor Intelligence
Intimate view of how strong or weak
your competitors are in your market.
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Local & Global Directory Submissions
- Directory submission : A few important paid and free directories
Yellow Pages Submission
Local Directory submission
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Social Search Optimization & Bookmarking
- Useful Blogs
- Articles and whitepapers
- Viral Videos
- Customer reviews
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Article Submissions & Press Releases.
- Article submissions
- Press Releases, Blogs, Industry Forums, and RSS Feeds
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Obtaining Authority in Your Industry or Niche.
Inbound links are the most
important aspects to any
successful organic SEO campaign.
This is accomplished by using:
• Directories
• Hosted Marketing Pages
• Article Syndication Links
• Approved Blogs
• Blog Comments
• Blog Syndications
• Forums
• Social Bookmarking
• Optimized Press Releases
• Anchor Text Rented Links
• Anchor Text Permanent Links
• Leverage Existing Partnerships
• Link Baiting
• Additional Paid Links
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Transparency and Accountability
Follow our work on the leading online
project collaboration tool - Basecamp
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SEO – In House or Outsource?
In House
- Small non competitive niche industry
- Very large Company with a team of experienced SEO professionals
- Complex or proprietary business objectives which are confidential in nature
In all other cases, outsource.
- If outsourcing, let us have an opportunity to earn your business.
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A Brief History
■ 2015 – Started offering Marketing Services to the client across the World.
■ Objective – To compete with the best internet marketing companies in the world.
■ Mission Statement
Implement proven strategies, helping our clients
increase their web traffic, sales, and market share.
■ Our Values
- Treat others with respect.
- Understand our client’s challenges and provide
solutions that fit their needs.
- Deliver as promised.
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Why Work With Us?
• Global
• Fast Results
• Experienced
• Trusted Partner
• Industry Leader
• High Retention Rate
• No Long Term Contracts
• We Love What We Do!
Friday, April 15, 2016
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Return on Investment – The Bottom Line
Search Volume 30,000 10% - Position 3 Average
Visitors 3,000 10%
Conversions 300
Average Sale $500
Revenue $150,000
What would you invest today to see
these kinds of profits in 3 months.
Friday, April 15, 2016
www.twitthost.com Friday, April 15, 2016