Whiz Technology Website & SEO PPT

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www.twitthost.com Friday, April 15, 2016 Targeted Online Marketing Solutions Compete Today, Dominate Tomorrow.

Transcript of Whiz Technology Website & SEO PPT

Page 1: Whiz Technology Website & SEO PPT

www.twitthost.com Friday, April 15, 2016

Targeted Online Marketing SolutionsCompete Today, Dominate Tomorrow.

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www.twitthost.com

Audiences everywhere are tough.

They don’t have time to be bored

or brow beaten by orthodox,

old-fashioned advertising.

We need to stop interrupting

what people are interested in

& be what people are interested in.

CRAIG DAVIS

CHIEF CREATIVE OFFICER, WORLDWIDE

J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)

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FACT: The Internet has fundamentally changed the way

people find, discover, share, shop, & connect.

More than half of all AUS residents

and more than ¾ of all AUS adults are

online.

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One third of AUS consumers spend

more than 3 hours online every day.

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More & more of the things we used

to do offline, we now do online.

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FACT: Marketers are shifting their budgets away

from “interruption” advertising.

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“Many Australians begin their

purchasing experience by doing

online research to compare prices,

quality, and the reviews of other shoppers.

Even if they end up making their

purchase in a store, they start their

fact-finding and decision-making

on the internet.”

JIM JANSEN

SENIOR FELLOW

PEW RESEARCH CENTER’S INTERNET & AMERICAN LIFE PROJECT - SEPTEMBER 2010

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FACT: Google is the new Yellow Pages.

Worldwide, we conduct 88 billion

searches per month on Google.

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You Bet They Are.

It takes years to build a good relationship with a client and seconds to lose them to a competitor…

Are My Clients Really Looking for Me?

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How We Can Help Your Business Grow!

Search Engine Optimization Pay Per Click Management Services

Social Media Optimization / Web 2.0 Website Design / Development

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Static Website Development for small

Businesses

Website Design / Development:

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Custom Static Website Design-

Photoshop, HTML, CSS, Jscript, Jquery, adding content, call to actions, testing and

bug- fixing.

Time Frame- Cost-

2-3 Days INR 1,500/- Per Page

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Custom Build Responsive Design for All Media

Devices

Website Design / Development (Responsive):

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Responsive Static Website Design

Photoshop, HTML, CSS, HTML5, CSS3, Twitter Bootstrap, Jscript, Jquery, adding

Content, call to actions, testing and bug- fixing.

Time Frame- Cost-

6-10 Days INR 2,000/- Per Page

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Wordpress That Suits All Businesses

Website Design Wordpress CMS:

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Responsive Dynamic Website Design

Photoshop, HTML, CSS, HTML5, CSS3, Twitter Bootstrap, Jscript, Jquery, WP Implementation &

Customization, adding Content, call to actions, testing and bug- fixing.

Time Frame- Cost-

10-15 Days INR 3,000/- Per Page

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Customize Layout for your Website

Custom Design & Development:

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Responsive, Dynamic & Customize Website Design

Photoshop, HTML, CSS, HTML5, CSS3, Twitter Bootstrap, Jscript, Jquery, WP Implementation &

Customization, adding Content, call to actions, testing and bug- fixing.

Time Frame- Cost-

15-20 Days INR 5,000/- Per Page

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E-Commerce Store for Shopping Website

E-Commerce Store Development:

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Time Frame- Cost-

30-45 Days INR 70,000/-

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Introduction to Search Engine Marketing

Your customers see your Advertisement or Listing when they Search

Credit card processing

Pay per Click – 25% (Paid Result)Natural listings - 70% ( By SEO Work )

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FACT: Ranking high on search engines

is no longer optional, it’s critical.

70% of the search users click

on organic links – not paid.

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60% of all organic clicks go to the

top three organic search results.

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Why SEO is important from a Marketer’s Point

of View?

- SEO pulls more traffic than PPC

- Natural listings are perceived to be non-biased.

- SEO gives better ROI than any other marketing medium.

- No bidding wars or click fraud in SEO

- Helps in creating an online brand.

- Increased traffic leading to more customers.

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FACT: There is no magic secret, but there is a

winning process to online success.

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On Page SEO – Page Structure, Title & Meta

Tags

Page Structure and layout Title Tag and Meta tags

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On Page SEO – Image Alt Tags

Img Alt tags

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Hx tags

H1 tag<h1> </h1>

H2 tag<h2> </h2>

Good content with correct keyword density

On Page SEO – Keyword Density & Content

Optimization

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Simple Sitemap -Google Xml sitemap

On Page SEO – Sitemap & Xml Sitemap

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Off Page – Competition’s Competencies

- Competition Analysis : (Page Rank, links, pages indexed)

Page RankLinks

Pages indexed

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Initial Keyword Research

Keyword Research

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Keyword Competition Cloud

We find immediate opportunities for

any given market, service, or product.

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Competitor Intelligence

Intimate view of how strong or weak

your competitors are in your market.

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Local & Global Directory Submissions

- Directory submission : A few important paid and free directories

Yellow Pages Submission

Local Directory submission

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Social Search Optimization & Bookmarking

- Useful Blogs

- Articles and whitepapers

- Viral Videos

- Customer reviews

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Article Submissions & Press Releases.

- Article submissions

- Press Releases, Blogs, Industry Forums, and RSS Feeds

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Obtaining Authority in Your Industry or Niche.

Inbound links are the most

important aspects to any

successful organic SEO campaign.

This is accomplished by using:

• Directories

• Hosted Marketing Pages

• Article Syndication Links

• Approved Blogs

• Blog Comments

• Blog Syndications

• Forums

• Social Bookmarking

• Optimized Press Releases

• Anchor Text Rented Links

• Anchor Text Permanent Links

• Leverage Existing Partnerships

• Link Baiting

• Additional Paid Links

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Transparency and Accountability

Follow our work on the leading online

project collaboration tool - Basecamp

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SEO – In House or Outsource?

In House

- Small non competitive niche industry

- Very large Company with a team of experienced SEO professionals

- Complex or proprietary business objectives which are confidential in nature

In all other cases, outsource.

- If outsourcing, let us have an opportunity to earn your business.

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A Brief History

■ 2015 – Started offering Marketing Services to the client across the World.

■ Objective – To compete with the best internet marketing companies in the world.

■ Mission Statement

Implement proven strategies, helping our clients

increase their web traffic, sales, and market share.

■ Our Values

- Treat others with respect.

- Understand our client’s challenges and provide

solutions that fit their needs.

- Deliver as promised.

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Why Work With Us?

• Global

• Fast Results

• Experienced

• Trusted Partner

• Industry Leader

• High Retention Rate

• No Long Term Contracts

• We Love What We Do!

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Return on Investment – The Bottom Line

Search Volume 30,000 10% - Position 3 Average

Visitors 3,000 10%

Conversions 300

Average Sale $500

Revenue $150,000

What would you invest today to see

these kinds of profits in 3 months.

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