WHITEWATER LIBRARY FEASIBILITY STUDY REPORT · July 2009 to conduct a capital campaign feasibility...
Transcript of WHITEWATER LIBRARY FEASIBILITY STUDY REPORT · July 2009 to conduct a capital campaign feasibility...
Capital Campaign Feasibility Study Report
Prepared for
IRVIN L. YOUNG MEMORIAL LIBRARY WHITEWATER WI
December 2009
Irvin L. Young Memorial Library
1 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
EXECUTIVE SUMMARY
The fundamental purpose of a capital campaign feasibility study is to determine how much an
organization can raise in charitable gifts for its intended capital project.
Successful campaigns depend on four primary variables, which are listed below along with a
subjective professional gauging of their strength for the Irvin L. Young Memorial Library and
the expansion project:
Key Readiness Variable Current Status
Weak Strong
Case for Support
Major Donors
Campaign Leadership
Organizational Fundraising Capacity
Amount Tested $4 million
Estimated Fundraising Potential (Based on relatively limited data as explained in report)
$892,000
Case for Support – The proposed project is generally supported by those interviewed.
Major Donors – Only a handful of qualified major gift prospects participated in the study,
enough for some fundraising success, but too few to support a $4 million campaign.
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Irvin L. Young Memorial Library
2 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
Campaign Leadership – Study participants offered the names of several people for the
campaign cabinet, which is the primary fundraising team for the project. But only a few of the
candidates participated in the study themselves so their interest in serving on the campaign
cabinet remains unknown.
Organizational Fundraising Capacity – The library is without an existing development
(fundraising) department, so its capacity to support a major capital campaign is insufficient
unless new development staff is hired or the substantial development services required by a
capital campaign are provided by a fundraising firm such as McDonald Schaefer Group.
An objective analysis of key campaign factors indicates the amount that can be raised for
the Irvin L. Young Memorial Library expansion – under current conditions – would be
approximately $892,000.
IMPORTANT
Several key donor prospects and leadership candidates who could substantially improve
the campaign’s chances of success were unavailable or unwilling to participate in the
study. Therefore, the study cannot and does not include their feedback, input or gift
intentions in its findings, conclusions and calculations.
The outcome of a capital campaign for the library could be much greater than indicated in
this study should these people become involved in the project as major donors, key
leaders, or both.
The full Feasibility Study report follows.
Irvin L. Young Memorial Library
3 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
INTRODUCTION Nearly 20 years after it was built, the Irvin L. Young Memorial Library is running out of room.
A professional space needs assessment recommends a considerable expansion of the library –
as much as tripling its size – and architectural plans show how the library could be expanded
on its present site.
McDonald Schaefer Group (MS Group) of Milwaukee and Madison, Wisconsin was contracted in
July 2009 to conduct a capital campaign feasibility study to test the potential of a $4 million
capital campaign to fund the expansion. The study was conducted from July through October,
2009.
This report details the study’s Findings, Conclusions and Recommendations.
FEASIBILITY STUDY DESIGN Initially, David Malone (Partner Consultant) and Gretchen Lins (Project Manager) met with
Stacey Lunsford (Library Director) to discuss the procedure, timeline and topics to be tested in
the study.
Board Chairperson Donna Nosek then sent a personal letter (see Appendix D) to selected
potential donors and campaign leaders inviting them to participate in the study. Her letter was
accompanied by a project summary (see Appendix E) to provide candidates with a basic
understanding of the plans for the library expansion.
Lins then called each interview candidate seeking to schedule in‐person interviews. In the end,
24 interviews were completed (see Appendix A). Including spouses, 29 “voices” contributed to
the study findings. Appendices B and C show those who could not be reached as well as those
who declined to be interviewed for the study.
Irvin L. Young Memorial Library
4 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
FINDINGS & ANALYSIS In this section of the report, each study question is listed followed by the study’s Findings.
When appropriate, the Finding’s relevance to the campaign is analyzed. The responses
represent the relative percentage of those who answered each question (occasionally,
respondents decline to answer a question and/or an interview will run out of time).
I. IMPRESSIONS OF THE LIBRARY
Interview participants were generally complimentary of the current library, saying library
strengths include the staff, collection, and Friends group. They said it contributes to the quality
of life in Whitewater and is convenient and accessible. Other called it, “a hidden gem” and
“virtually everything you could want in a library!”
Weaknesses indicated by study participants included that the library is cramped, has limited
privacy and that more community space and meeting rooms are needed. Some said it would be
nice to have a coffee shop and more of a “living room” feel. Others pointed out that while it’s at
a beautiful location, it has limited visibility for the community. Still others said more public
access computers are needed, the checkout desk if often crowded and the large meeting room
is often in use and unavailable to others.
Campaign Relevance
The library has the advantage of being well respected and appreciated as an important
community resource. Most of the weaknesses cited would, in fact, be improved by the
expansion.
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Irvin L. Young Memorial Library
6 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
What are your thoughts about the plans? Respondents offered various opinions about the expansion, mostly favoring the plans. Some
said the expansion is overdue and that it’s “an investment in a literate community.” Others
delighted in the plans, saying there are well thought out and beautiful. Some participants were
comfortable to defer to the judgment of library leaders, saying, “I have confidence in the library
board and staff. They’re the right people to work up a plan. I have a high degree of trust in
them.” Some added, “We’ve got to get kids reading today or we’ll lose a generation to the joys
of reading” while others said they’re glad the library would stay on its current site.
Several respondents indicated that while they support the plans, they wonder if this is the right
time for an expansion, given the economy. They note that the aquatic center in town is
struggling financially and they asked if the plans could be re‐configured somehow to buy time
until the economy improves. For example, one participant asked if the expansion exterior
could be built now, while the interior is finished as funding allows.
Others that supported an expansion wondered if such a large expansion was needed. They
said, “This seems ambitious” and “The word on the grapevine is that the plans are too big.”
Some participants felt a total cost of $8 million was too much for the community, especially at
this time. One such donor prospect was even unwilling to say whether his family would be
supportive – or how much they would give – until the project total was finalized, implying that
if the cost was less than $8 million, his family might consider some support but might not
otherwise. But other plan supporters warned against under‐building, saying, “If we’re going to
expand, let’s do it right so we don’t have to come back in five years and add on again.”
One participant who is neutral to the plans noted that the new Beloit Library was built in an old
K‐Mart store and questioned whether the Whitewater library was “too focused on form and not
enough on function.” This person wondered if the library could afford to make an architectural
statement with its added cost. Still others questioned how much the library’s operating budget
would grow if it tripled its size. And some respondents cautioned that the project will be
openly opposed by some within the community who don’t want property taxes to go up.
Irvin L. Young Memorial Library
7 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
Others weren’t convinced more space is needed because as technology advances, in their
opinion, it should mean less space is needed. With the introduction of electronic books (e.g.
Kindle), one participant went so far as to ask, “Will the book eventually become incidental?”
Another asked, “What is the future of the book? Will it go digital and will we really need a
larger library?” Yet another asked, “How long will it be before a DVD can fit on the tip of your
finger?”
Yet other respondents asked about how point‐of‐sale DVD rentals such as Red Box (a type of
vending machine where DVDs can be rented with a credit card at grocery stores, convenience
stores, etc.) as well as Netflix (an internet DVD rental service) will affect the space needs of
libraries in the future. Some asserted that the days of physical DVDs are numbered and that
they’ll follow the same path to obsolescence as VHS video cassettes. They bolstered their
prediction claiming the world is moving toward streaming video directly to computer and TV,
which requires no physical DVDs at all. Some wondered aloud if books would follow the same
path DVDs appear to be.
But other participants contradicted these concerns when they asked, “Wasn’t the computer
going to lead to the paperless office? That hasn’t happened, has it?!” And, “Weren’t videos and
DVDs going to be the end of movie theatres?” Yet that hasn’t happened either.
Yet others claimed more and more people have computers and Internet at home and don’t need
the library as much. Finally, other reactions to the plans included the idea of mixed use space,
such as having a Starbucks on site or even renting student apartments on the upper level as a
way to diversify funding sources.
Campaign Relevance
Study participants were generally supportive of the expansion plans but several questions and
objections were revealed by the study. The concerns raised by some participants are valid and
may well be encountered with potential donors. Therefore, these objections must be carefully
examined and credible responses developed. The library should not assume the need for
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Irvin L. Young Memorial Library
9 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
III. IMPRESSIONS OF A FUNDRAISING CAMPAIGN
A fund raising campaign will be needed to fund the expansion. Why do you think people in the community would give to the project? Study participants felt there are many civic‐minded people in town who believe in libraries and
that these folks will be supportive. Others said we should build it for our youth, for the next
generations. They went on to say that to support the library is to support an essential
community resource.
Others said that libraries, “level the playing field,” giving everyone across all socio‐economic
backgrounds access to computers, the Internet, and other educational resources. Some
respondents said Whitewater is better educated than most communities, that it’s progressive
and people will make this investment to ensure an informed, literate community.
What do you think will be the biggest challenge for the campaign?
The economic recession was most often cited as a significant challenge for the campaign.
Others questioned whether the library can, “make the case persuasively,” implying that not
everyone in the community thinks we need more room. This sentiment was summed up by one
participant who thinks many will ask, “Do we need bigger libraries in the computer age?”
Other participants said that the same people who oppose all community projects will be
outspoken with several saying they pay their property taxes and that should be enough.
At least some respondents said residents won’t realize 20 years have passed and will ask,
“Didn’t we just build this library, and now we’ve got to build again?!”
Others said there aren’t many deep pockets in Whitewater and that nonprofits go to the same
few people over and over; it can’t last! Some respondents said flatly, “Those who don’t use the
library won’t support it.” Some thought competition from other campaigns might also present
a challenge to a library campaign.
Irvin L. Young Memorial Library
10 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
Campaign Relevance
The weaknesses identified by interviewees may create some challenges to a successful
campaign, but do not appear to be insurmountable obstacles. Perhaps the greatest obstacle
uncovered was the relatively limited understanding of the need for expansion. Even some
supporters of the expansion were unclear about why the library needs to be almost tripled in
size. Justifying the expansion can be done but a comprehensive communications plan will be a
key priority for the campaign.
Who do you think might consider a lead gift to the project, for example a gift of $100,000 or more? 53 potential major gift prospects identified are listed in Confidential Appendix F. A Campaign Cabinet is going to be formed to help raise the needed funds. In your opinion, who should be on the campaign cabinet? 41 potential Campaign Cabinet candidates are listed in a Confidential Appendix G. Are you aware of other campaigns that might compete with or interfere with this one? Study participants were aware of only a few campaigns that might somewhat compete with a
campaign for the Irvin L. Young Memorial Library:
• St. Patrick’s Church (this campaign may be complete but multi‐year pledge payments
might still be due)
• The Historic Society may be planning a $1 million to $1.5 million campaign
• Fairhaven may have a $1 million campaign underway
• Fort Atkinson Library
• Fort Health
• The Whitewater Tech Park is seeking funding (this may or may not include
philanthropic funding)
• Rainbow Hospice in Jefferson has a $4 million campaign underway
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Irvin L. Young Memorial Library
14 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
CONCLUSIONS For any capital campaign, the probability of success depends on four primary factors:
1) Case for Support 2) Major Donors 3) Campaign Leadership 4) Organizational Capacity
(campaign office).
CASE FOR SUPPORT – The library’s case for support is relatively strong among those connected to
the library who participated in the study. Given some of the questions that came up about the
need to expand, however, the case may not register as well with donor prospects not directly
connected to the library but who are interested in the library as a community resource. For
this audience, a strong rationale for the project will be needed.
CAMPAIGN LEADERSHIP – The people on the campaign cabinet serve as the campaign’s primary
fundraisers and several attractive candidates for a cabinet have been identified through the
study. Building a quality leadership team is critical because it means access to potential major
donors. The study has identified several good candidates; the question now is can they be
recruited to the project?
MAJOR DONORS & CAMPAIGN GIFT POTENTIAL – Several major donor prospects were identified
during the study. However, too few of these prospects participated in the study through which
their gift intentions could have been determined directly. So we’re left to calculate a numerical
analysis of the gift intentions that were recorded and to speculate on the rest.
For most established organizations, a donors’ gift history is among the best data for calculating
future support. Since the library doesn’t have an existing donor base, we are unable to factor
past support into the analysis. But a realistic campaign goal can be reliably projected by
analyzing the gift intentions through three calculation methods that are broadly understood
and accepted in fundraising circles:
Irvin L. Young Memorial Library
15 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
1. Leading Gift Analysis
2. Top 10 Gift Analysis
3. Total Gifts Analysis Each is explained and analyzed below.
Lead Gift Analysis
The success of a capital campaign is largely dependent on significant lead gifts. Lead Gift
Analysis looks specifically at the top most gift offered during the study and assumes it
represents 10 percent to 20 percent of the total amount that could be raised, which is common
in capital campaigns.
The largest gift indicated during this study falls in the range of as little as $1,000 to as much as
$250,000 pending the performance of the donor prospect’s business. If we assume this gift
intention represents a typical lead gift (10% to 20% of the total that will eventually be raised),
we can estimate the campaign total.
To do so, we apply two multipliers to the potential lead gift. Multiplying the gift by five
assumes the gift represents 20% of overall potential; multiplying the gift by ten assumes the
gift represents 10% of overall potential.
Lead Gift Analysis
Lead Gift
$250,000 $250,000
x Factor (20% gift) 5
x Factor (10% gift) 10
Campaign Potential $1,250,000 $2,500,000
The Lead Gift Analysis provides an interesting model but gives a wide range that can be
misleading and thus must be further refined with two additional calculations.
Irvin L. Young Memorial Library
16 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
Top 10 Gift Analysis
Another measure of a campaign’s potential is revealed by totaling the top 10 gift intentions and
seeing if they add up to a minimum of 33 percent to 40 percent of the campaign goal.
The tables below list the ten highest gift ranges offered during the study, multiplied by 2.5
(assuming they represent 40% of the likely goal) and by 3 (assuming they represent 33% of the
likely goal).
Top 10 Gift Analysis
Top 10 Gifts Top 10 Gifts 40% Factor 33% Factor
Rank Low High Rank Low High 1 $1,000 $250,000 1 $1,000 $250,0002 $10,000 $49,999 2 $10,000 $49,9993 $10,000 $24,999 3 $10,000 $24,9994 $5,000 $10,000 4 $5,000 $10,0005 $5,000 $9,999 5 $5,000 $9,9996 $1,000 $9,999 6 $1,000 $9,9997 $1,000 $9,999 7 $1,000 $9,9998 $1,000 $9,999 8 $1,000 $9,9999 $1,000 $9,999 9 $1,000 $9,99910 $0 $9,999 10 $0 $9,999
$35,000 $394,992 $35,000 $394,992Factor 2.5 2.5 Factor 3 3
$87,500 $987,480 $105,000 $1,184,976
Irvin L. Young Memorial Library
17 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
Total Gifts Analysis
Ideally, all the gifts indicated in the survey would total 33 percent to 40 percent of the goal. So,
the totals in the Table below provide a third equation we can use to hone in on the most
feasible figure for the campaign goal.
Total Gifts Analysis
Total Gifts Total Gifts
40% Factor 33% Factor
Low High Low High
Gift Intention $47,000 $462,985 Gift Intention $47,000 $462,985
Factor 2.5 2.5 Factor 3 3
$117,500 $1,157,463 $141,000 $1,388,955
Final Gifts Analysis
The final step in the gift analysis is to average the result of the three main calculations:
Grand Average Low High
Lead Gift Analysis $1,250,000 $2,500,000
Top 10 Gift Analysis A $87,500 $987,480
Top 10 Gift Analysis B $105,000 $1,184,976
Total Gifts Analysis A $117,500 $1,157,463
Total Gifts Analysis B $141,000 $1,388,955
GRAND AVG. $340,200 $1,443,775 $891,987
The study concludes that approximately $892,000 could be raised.
The table above suggests the campaign could raise as little as $340,200 and as much as
$1.44 million. However, it is the process of averaging the high and low that produces the most
reliable results of approximately $892,000. Having said that, this projection must be weighed
against three additional factors:
1. Most donor prospects interviewed for a feasibility study offer conservative estimates
of their likely gift at this stage because the project is still preliminary and developing
Irvin L. Young Memorial Library
18 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
2. This interview question was not a carefully developed “ask” made by a person
influential with the donor after an appropriate cultivation period but rather it was a
preliminary inquiry. Actual gifts will tend to be larger than those indicated in a
feasibility study.
3. Several major gift prospects did not participate in the study but may in fact
financially support a library expansion.
ORGANIZATIONAL FUNDRAISING CAPACITY – Capital campaigns are major undertakings that will tax
and strain an organization’s development department, even one that is established, has
experienced staff, systems, policies, a communications plan, brand recognition, computers and
software, and other infrastructure in place. Presently the Library has no development
department. Several important issues related to the organization’s fundraising capacity to
support such a major undertaking will need to be addressed before the library can launch a
campaign.
RECOMMENDATIONS
CASE FOR SUPPORT – Carefully consider the objections that have been raised by the feasibility
study and develop a case for support that addresses them convincingly. Consider a Frequently
Asked Questions section in the case that tackles the objections head‐on. When a potential
donor has read the case, there should be no doubt left that the expansion is needed, relevant
and urgent.
CAMPAIGN LEADERSHIP – Candidates for the cabinet identified in the study must now be vetted
against more stringent criteria. Who cares about the library mission? Who has their own gift
capacity and is willing to invest in the library expansion? Who is well respected within the
community and can open doors to other major donor prospects? Who will devote the time and
energy needed? Who has the skill and courage to fundraise for major gifts on behalf of the
library?
Irvin L. Young Memorial Library
19 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
To be sure, bold, capable leadership composed of the most affluent and influential people you
can attract will be essential to the project’s success.
MAJOR DONORS – A lack of qualified major donor prospects remains one of the most troubling
findings of the study. To remedy this shortcoming, time is of the essence. Building
relationships with potential donors takes time. Therefore the library should begin immediately
developing a stronger pool of gift candidates.
Once you’ve recruited your new leadership team, develop personal cultivation strategies for
each major donor prospect, deciding how best to engage them, how best to educate them about
the project, who to involve and how best to inspire the prospects to eventually make a gift.
ORGANIZATIONAL FUNDRAISING CAPACITY – Working with campaign counsel, begin to ready a
campaign office by determining what resources will be necessary and how resources will be
allocated to campaign operations. Consider hiring internal development staff and/or
outsourcing this function to campaign counsel.
CAMPAIGN COUNSEL – Retain experienced campaign counsel, whether McDonald Schaefer Group
or someone else, to provide much needed campaign expertise and guidance, especially critical
for organizations undertaking a capital campaign for the first time and with no pre‐existing
donor base.
COMMUNICATIONS PLAN – Make it a high priority to develop an overall communications plan that
will keep the Board, potential cabinet members and potential donors apprised of relevant
progress. This plan would begin immediately and steadily expand as the library is increasingly
positioned for the campaign.
CAMPAIGN PLANNING TASK FORCE – Develop a small Campaign Planning Task Force (not the
Campaign Cabinet) to address the specific campaign challenges identified in this study. This
Irvin L. Young Memorial Library
20 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
relatively small Task Force should initially include selected members of the Board, the Library
Director and campaign counsel (director). Working at the direction of an experienced
Campaign Director this committee should be tasked with beginning the considerable amount of
work needed to prepare the library for a capital campaign of any size.
Irvin L. Young Memorial Library
21 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
One last recommendation . . .
IMPORTANT
The conclusions of this report are based solely on the data gathered from completed
interviews. Based on that data alone, this study concludes that less than $1 million can be
raised for the $4 million expansion project. To assume otherwise would be to disregard
the study and rely instead on speculation about what the community will really do for the
project should the board commit to the expansion.
Having said that, MS Group feels the potential to raise more than $1 million exists if you
can attract the right people for the actual campaign who, for various reasons, did not
participate in the feasibility study.
The campaign’s greatest potential could be realized if someone in the community who
believes in the library, supports the expansion, is well respected, can make a lead gift and
has time to devote to the project, is willing to champion the campaign.
Someone like this makes up for the key shortcomings revealed by the study. Someone like
this gives the project credibility. Someone like this sets an unmistakable momentum by
making a lead gift. Someone like this attracts other respected leaders to the cabinet.
Someone like this opens doors to many of the community’s civic leaders who have the
capacity to make major gifts to the project.
The best candidates for this role are among the list of interview candidates who did not
participate in the study (Appendices B & C). If no one that fits this description can be
recruited, the Conclusions of this report should be heeded. On the other hand, if someone
like that does agree to boldly champion the campaign, then much more is achievable!
Irvin L. Young Memorial Library
22 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
Appendix A Study Participants
First Name Last Name 1. Ron Binning 2. Kevin Brunner 3. Bob & Marion Burrows 4. Jim Connor 5. Rollie & Nancy Cooper 6. Vi DeWind 7. Jon Erickson 8. Bud Gayhart 9. Shirley Hapka 10. Marty Harrison 11. Kathy Haven 12. Dawn Hunter 13. Dave Kachel 14. Jon Kachel 15. Jeff Knight 16. Jim & Rose Mary Leaver 17. Everett & Ellen Long 18. Nels Madsen 19. Jim Stewart 20. Marjorie Stoneman 21. Richard Telfer 22. James & Lavone Underwood 23. Kristine Zaballos 24. Suzanne Zentner
Irvin L. Young Memorial Library
23 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
Appendix B Unable to Reach or Unable to Schedule for study
First Name Last Name 1. Ron Berg 2. Jim & Ginny Coburn 3. Thayer Coburn 4. Joe Coburn 5. Rick & Jeannine Fassl 6. Jack & Betty Frawley 7. Mike & Jo Anne Frawley 8. Scott Gittrich 9. Dave & Kathy Granum 10. Geoff Hale 11. Richard Haney 12. Aaron Jagdfeld 13. Richard Kelly 14. Joe Ketterhagen 15. Marilyn Kienbaum 16. Ben & Anne McCready 17. Dan Reynolds 18. Dave Schumacher 19. Steve & Janna Smith 20. John Tincher 21. Russ & Kim Walton 22. David Yocum
Irvin L. Young Memorial Library
24 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
Appendix C Declined to participate in study
First Name Last Name 1. Tami Brodnicki 2. Jim & Julie Caldwell 3. Randy & Pat Cruse 4. Gaylon & Hanna Greenhil 5. Dr. Anne Griffiths 6. Lowell & Thu Hagen 7. Dr. Kenneth Kidd 8. Harry Leffingwell 9. Bob & Sharon McCullough 10. Doug & Mary Meikle 11. John & Prudence Negley 12. Jim & Peg O’ Connor 13. Mark Olm 14. Carroll Olm 15. John Patterson 16. Robert Pitcher 17. David & Grace Saalsaa 18. Charles & Shirley Scharine 19. Rod & Sue Scherer 20. Dr. Gerald Theune 21. Don & Marjorie Triebold 22. Richard & Judy Triebold
Irvin L. Young Memorial Library
25 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
Appendix D Interview Request Letter
207 E Buffalo
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waukee WI 53202
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Irvin L. Young Memorial Library
30 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
Appendix F – CONFIDENTIAL Potential Donors Named During Study Who do you think might consider a lead gift to the project, for example a gift of $100,000 or more?
First Name Last Name 1. Moria Ambrose 2. Anderson Family 3. John Boswitch 4. Cheryl Bresnahan 5. Bob & Marion Burrows 6. Jim & Julie Caldwell 7. James Carlson 8. Jim & Ginny Coburn 9. Joy & Jess Coburn 10. Thayer Coburn 11. Jim Connor 12. Joe Damish 13. Russ & Vicky Debitt 14. Vi DeWind 15. Corinne Forster 16. Betty Frawley 17. Mike Frawley 18. Frawley Oil 19. Generac 20. Gaylon & Hanna Greenhill 21. Anne Griffiths 22. Hale Lumber 23. Richard Haney 24. Dick Haven 25. John & Nancy Hoffman 26. Paul Joseph 27. Dave & Lolita Kachel 28. Joe Ketterhagen family 29. Dr. Ken Kidd 30. Joe Krumholz 31. Jim & Rose Mary Leaver 32. Everett Long 33. Nels Madsen
Irvin L. Young Memorial Library
31 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
34. Ken Matheson 35. Steve & Billie Moksness 36. Dirk Moroske 37. John & Arlene Newhouse 38. Sandors 39. Charlie Scharine 40. Schenk Accurate 41. Rod & Sue Scherer 42. Jim & Sue Schlough 43. Sam Soffa 44. Marjorie Stoneman 45. Richard Telfer 46. Jim Tincher 47. John Tincher 48. Dick Triebold 49. Don Triebold 50. Ray Triebold 51. Russ & Kim Walton 52. John West 53. Peter & Kristine Zaballos
Irvin L. Young Memorial Library
32 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
Appendix G – CONFIDENTIAL Potential Campaign Cabinet Candidates
First Name Last Name 1. Jim Anaman 2. Lynne Binnie 3. Kevin Brunner 4. Bob Burrows 5. Mike Ciardo 6. Chris Coan 7. Ginny Coburn 8. Joel Coburn 9. Thayer Coburn 10. Rick & Jeanine Fausel 11. Gaylon & Hanna Greehill 12. Geoff Hale 13. Richard Haney 14. Martin Harrison 15. Dick Haven 16. Kim Hickson 17. Dawn Hunter 18. John Kachel 19. Mike Kachel 20. Jeff Knight 21. Jim Leaver 22. Nels Madsen 23. George Martinez 24. Bob & Sharon McCullough 25. John & Prue Negly 26. Donna Nosek 27. Steve Noss 28. Don Oker 29. Mark & Germaine Olm 30. Mary Sue Reutebuch 31. Alice Scherer 32. Red Scherer 33. Dave Schumacher 34. Jim Stewart 35. Ronnie Tefler 36. Dick Telfer
Irvin L. Young Memorial Library
33 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
37. Dick Triebold 38. Don & Margie Triebold 39. Kim & Russ Walton 40. David Yochum 41. Kristine Zaballos
Irvin L. Young Memorial Library
34 207 E Buffalo St Ste 604 Milwaukee WI 53202 (414) 272-1835 www.mcdonaldschaefer.com
Appendix H – CONFIDENTIAL Potential Campaign Cabinet CHAIR Candidates
First Name Last Name 1. Bob Burrows 2. Jim Caldwell 3. Julie Caldwell 4. Ginny Coburn 5. Thayer Coburn 6. Rick Fausel 7. Dick Triebold 8. Don Triebold 9. Kristine Zaballos