BONAbonacoins.com/download/BONA WHITEPAPER VER 1.pdf · BONA offers to connect multiple industries...

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Transcript of BONAbonacoins.com/download/BONA WHITEPAPER VER 1.pdf · BONA offers to connect multiple industries...

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BONA TOKEN PAGE 1

Executive Summary 3

BONA: REVOLUTIONARY INVESTMENT PLATFORM 3

The Goal 3

Focus Markets and Problems 5

Our Response To Investor Challenges 10

Our Response to Project Owner Challenges 11

Our Business Model 12

About The BONA Token 13

The Development of BONA Token Ecology 13

The BONA App 14

Important Advantages of BONA 14

BONA Blockchain Protocol (BBP) 15

How Will The BBP Algorithm Work? 16

Proposed BONA Database 16

BONA Platform Level 17

Streamlined For Project Owners 17

Content-Based and User Rated Rewards Ecosystem 17

Token Sale 18

Soft Cap and Hard Cap 20

Road Map 20

The Team 22

Legalities and Disclaimers 23

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Executive Summary

BONA: REVOLUTIONARY INVESTMENT PLATFORM BONA offers to connect multiple industries under one efficient, transparent and profitable ecosystem through Ethereum.

For Investors and Consumers, BONA allows users the ability to invest, purchase, sell, exchange and evaluate products, services, and/or projects seamlessly in one application.

For Project Owners, BONA enables them to build their projects on a decentralized environment where they can create, evaluate, and continuously improve their ideas.

The Goal Our mission is to provide the best ecosystem on decentralized investment platforms for Blockchain applications in the world. Connecting Investors and Project Owners in a single, unified platform, with the least amount of risks.

Using BONA, Project Owners can connect in the ecosystem to produce a profitable eco-decentralized investment cluster for commercial applications. These applications will be designed after the underlying technology architecture of Ethereum in the form of shared technologies, communities, and transactions through the BONA Token. With this ecosystem, investment opportunities are provided through a seamless, transparent and accessible platform.

The BONA Ecosystem The ecosystem of the BONA platform is transaction-generated by ecological partners or controlled by users with the support of project data, reducing the risks of project investment in the initial stage and increases economic benefits and profits.

BONA enables all stakeholders of projects to effectively share data in the platform, allowing all participants to receive fair rewards and services.

At the heart of the ecosystem are its two major components: The Super BONA App and the

BONA Token.

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In the platform where these become accessible, the Super BONA App carries the full features and capabilities to connect both the consumers and diverse industries under a safe, secure and decentralized marketplace without borders. Whereas, the BONA Token is unit of value in the Super BONA App.

Buy, Sell, Invest, Exchange, Feedback

Invest in Real Estate

BUY PROPERTY

RAISE FUNDS

SELL OR TRADE

PAY SERVICES

EARN INTEREST

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Industry

Focus Markets and Problems

The Super BONA app will allow its platform to address some of the problems in the following target industries:

Industry Description Problem BONA Solution

Real Estate Industry The real estate and

construction sector are

two of the largest

industries, spending

nearly $10 trillion a

year on construction

products and services.

Investors who invest in

early constructions

projects rely on trust in

the construction

companies or real

estate projects, but

most companies

intend to remain vague

with regards to some

details, which creates

huge riks for investors

and limits their

willingness to invest in

real estate projects.

Using blockchain and

smart contracts,

companies provide full

transparency on real

estate projects,

transactions, and

roadmap/planning.

Foreign Exchange

Market

The Federal Open

Market Committee

(FOMC) started that

FOMC members must

vote and reach a

consensus that the

target interest rate

range of federal funds

is kept between 1.75%

- 2%. Based on data

measured every week,

it is estimated that it

will eventually gather

real GDP data at the

end of the season.

Now, the current GDP

growth in the United

States is between 2%

and 3%.

First, the target range

maintaining the interest

rate of the fund is

unreasonable;

secondly, when the

national bond position

on the federal

reserve’s balance

sheet is maintained to

rise through extension,

the foreign exchange

of the fund is not

determined by

individuals (investors),

which becomes very

important to the issue

of the return on

investment.

To build a smart

contract with a

transparent and

decentralized database

which will be managed

and tracked by

professional

investment managers.

With the support of

smart contracts, the

investment interest

rate will be maximized.

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Industry Description Problem BONA Solution

Charity and Non-

Profit Organization

According to a study

by CAF (Charities Aid

Foundation), charitable

donations account for

1% of the world’s total

GDP and are worth

733 billion US dollars.

While charities are

done with good

intentions, it faces a

serious lack of

transparency. After the

organization has raised

money, it will publicly

report its financial

budget, which will

allow more people to

donate money and

increase the amount of

money donated. When

transferring money to

charitable

organizations, donors

must fully trust the

organizations they

donate. When the

organization transfers

money to the affected

areas (or individuals),

the issue of

transparency becomes

urgent, especially if

some of those

resources become

misplaced or missing.

To build a reliable and

decentralized

infrastructure so that

the expenditures of the

funds raised can be

tracked. The App will

enforce a tracking

system to be

implemented

throughout the

network. The money

will be transferred to

smart contracts, which

are transparent and

open to the public, so

that donor or charities

do not have to suspect

each other.

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Industry Description Problem BONA Solution

Online Payment

Industry

Experts predict that

the market capacity of

online products and

services will reach 4.5

trillion US dollars by

2021, some of which

will be in the form of

peer-to-peer

transactions. Reports

point out that most

people will go

shopping online.

Traders lack

confidence in each

other, the party

supplying the services

cannot ensure that the

other party will pay the

money after receiving

the services while

customers lack

confidence in the

business because they

cannot ensure that the

other party will provide

the services once they

make payment, which

renders it necessary to

entrust a third-party

group authorized by

the government. In

most cases, this

system causes a lot of

inconveniences, and

will be expensive and

require special

knowledge or

certification.

The situation can be

complicated by the

communication across

the border because

one party must trust

the arbiter of another

country. In some

cases, the party loses

confidence in the

independent arbiter of

one country, which

seriously affects the

trading relationship

and the execution of

contracts.

Use smart contracts

for transactions, and

then confirm the

implementation of

transactions through

the decentralized

database. It can write

all the different logic

and conditions giving

ease and trust

between both parties.

If one party transfers

money to the smart

contract, it will

automatically record

the transaction on the

decentralized

database, which will

control the flow of

money of the project

and divide it according

to milestones.

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Industry Description Problem BONA Solution

Online Products Products purchased

online are based on

trust.

When ordering goods

online, the buyer has

no choice but to trust

the seller with regards

to the delivery of the

product and vice

versa.

To build a reliable

decentralized

infrastructure. From

then on, the buyer

does not have to

distrust the seller and

the seller does not

need to worry about

payment as transaction

conducted through the

BONA platform will

guarantee legitimacy.

Buyers will also be

able to use credit cards

to automatically

convert fiat to BONA

Tokens upon buying

products or services on

the app. Suppliers and

sellers in the BONA

ecosystem also

reserve the right to

choose which

encrypted currency

they prefer and the

payment option they

desire.

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Our Response to Investor Challenges

Losses Due to Failed projects BONA mitigates risks and ensures that funds are released, in phases according to the project roadmap, which effectively eradicates fraudulent projects from the platform and encourage project parties to strictly implement their plan. BONA may also discontinue a project upon assessment of its risk factors and return or transfer funds as deemed by community voting.

Token Value Drops When Launched in Exchange The BONA platform will have strict controls in allowing early investors to sell out tokens after entering an exchange. This will ensure that the value will not drop and the rights of other investors of the project will be guaranteed. Market value for each BONA token is no less than $ 0.40.

Investors Do Not Have Tools to

Evaluate Project Viability BONA application market will have standardized information structure to make it easy for investors to compare between project descriptions. Investors will be able to see ratings provided for by the community. And additionally, they will be updated on the project’s implementation progress compared to its roadmap, and the investors will be informed at each stage.

Difficulty In Purchasing Project Tokens With BONA, the users will be able to purchase tokens directly by using credit cards or bank transfer. The platform also provides an exchange for internal use, to guarantee the liquidity of all project tokens on the platform. Investors only need to register and undergo a one-time KYC process.

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Our Response to Consumer Challenges

Compromised Security/Privacy BONA prevents unauthorized access to your private information by giving you a private and public key.

Erroneous Transactions BONA no longer requires banks or other intermediaries with secure cyber ledgers called Smart Contracts.

Accessibility BONA gives them access to multiple services from different industries under one Super App.

Our Response to Project Owner Challenges

Steep Expenses Launching A Project BONA helps Project Owners be able to receive funding without the expensive upfront costs and platform commissions. Instead, an agreed amount of BONA tokens shall be locked in as a project commission and security deposit.

Testing Project Ideas BONA helps shorten the test cycle of projects and gives the Project Owners the ability to evaluate its feasibility through feedbacks from our large number of community members.

Brand Awareness Difficulty Bona assists of putting products, services or the brand itself to a ready market with BONA consumers.

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Our Business Model

Industry BONA Business Model

Real Estate Transaction fees of 0.3~0.5% for each, plus monthly / annual

subscription fees for using the ready-made system.

Overall, the Super BONA App can be used in any market with a total

market value of more than $15 trillion dollars, to change the traditional

economic model by blockchain technology.

Foreign Exchange

Market

Encourage new platform users of the Super BONA App to participate and

use and pay 0.3~0.5% fees for each transaction.

Charity and Non-

Profit Organizations

BONA will receive 0.3 - 0.5% handling fees for each transaction. The

system will also cover the functions of the legal tender trading system

and the integrated payment system.

Online Payment

Industry

Encourage new platform users of the Super BONA App to participate,

use, and pay 0.3~0.5% fees for each transaction. If a user uses the app,

he/she must pay extra monthly/yearly subscription fees.

Online Products Buyers will also be able to use credit cards to automatically convert fiat

to BONA Tokens upon buying a Super BONA App user’s products or

services. Suppliers and sellers in the BONA ecosystem also reserve the

right to choose which encrypted currency they prefer and the payment

option they desire.

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About the BONA Token The Bona token is an ERC20 utility token, for use and circulation within the BONA platform. Operations of this token in the platform are packaged into blocks through smart contract records.

WHAT IS IT USED FOR?

1. Primary unit of value in the BONA ecosystem.2. Users can use BONA tokens to purchase platform payment services.3. It can be a source of project crowdfunding payments and paid to the project through

the BONA smart contract.4. Used to provide proof of authority to become a community member in BONA. It lets

members participate in the discussions of private events and purchase other productsand services on the platform (those without a minimum-amount BONA token cannotpurchase products or services of other items on the platform.

5. It can be used to store funds raised by other investment projects.

The Development of BONA Token Ecology

By using BONA Token, your assets in the Super BONA App are backed by the smart

contract, giving its users confidence in all transactions made in the platform.

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The Super BONA App The Super BONA App is the platform where consumers and investors can experience services of diverse industries under a safe, secure and decentralized marketplace.

WHAT CAN IT DO?

Consumers/Investors Platform allows all end users to be able to perform the following

functions:

1. Purchase products online

2. Pay for services and bills

3. Sell their products online

4. Trade their money with fiat or digital currencies.

5. Invest in a property or other projects.

Project Owners The BONA is great platform for project owners to:

1. List products and/or services

2. Collect Payments

3. List fundraising projects

4. Get real time feedback from users

Important Advantages of BONA

Consumers can benefit through BONA:

1. Enables them to do more under a single Super Bona App where multiple services underdifferent industries exists. These services will include messaging, social media,entertainment, shopping, etc.

2. Allows them to buy or consume services through the exchange of BONA Token.

Investors can financially gain in BONA:

1. Reduces the difficulty for private investors to choose projects, product and service.

2. Provides safe project investments with decentralized capital and strict standards.

3. Protects them from fraud and failed projects by ensuring 90% return by Smart Contracts.

Project Managers can take advantage of BONA’s unique ecosystem:

1. Allows crowdfunding for project development without any special technical experts.

2. Taps into free market data to improve their ideas, systems and services.

The Super BONA App Functions

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BONA Blockchain Protocol (BBP)

Investors’ voting for the

issuance of project funds

Investor Funding DAO Project

Fund

The Blockchain Protocol’s primary purpose is to ensure the security of the investor’s funds and compel the project owner to strictly implement its project plan. The protocol are based on the following conditional workflow:

1. Funds invested in the BONA platform will not be released to the Project Ownerimmediately. It will be stored in a smart contract (in the monetary storage funds).

2. Project Plan and a specific amount of funds to be raised per stage are required before a Project Owner is allowed to do public sales.

3. Investors are allowed to retrieve their funds at the end of each stage.

BBP Algorithm and Platform Operation

STEP DESCRIPTION

1 Project Owner registers in the BONA platform to get an account number, along with the

submission of necessary project and sales information.

2 Investors uses BONA platform to search for projects that match their requirements and

standards.

3 Investors may conduct peer evaluation through the BONA community.

4 After careful consideration, the investor enters into an agreement using a smart

contract.

5 Middleman will conduct due diligence

6 When all above conditions are met, the smart contract initiates the payment in

encrypted currency.

7 The smart contract monitors the payment and records payment behaviors in the BONA

platform until it satisfies all conditions for transfer of ownership.

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How Will the BBP Algorithm Work?

Protection from Fraud and Failed Projects. Investors can now save for up to 90% of their investment funds from a failed project. As the protocol prevents fraudulent projects from immediately receiving funds, BONA becomes a safe and nurturing environment for legitimate investments.

Project Investment Insurance As an additional layer of protection, BONA will provide platform project investment insurance at an identified stage of the project.

Proposed BONA Database

A database containing a list of credible contacts such as lawyers, notaries, financial investment advisors and other individuals of good credibility shall be maintained to ensure the quality and relevance of the smart contracts based on existing legal standards.

Smart Contract Creation

The BONA database cost will depend on the number of databases determined in the Smart Contract. The more database, the higher total operating fees. The cost will be paid for using BONA Tokens only.

The leverage of BONA in using databases is the ability to challenge projects through a consensus voting by a qualified list of professionals. Giving our contracts more integrity and ensuring the safety of all investors using the platform.

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BONA Platform Level

BONA is the first blockchain project in Southeast Asia to create a complete infrastructure for investors (or individuals) to invest, trade, consume, and for project parties to raise funds. We consider amending BONA Blockchain Protocol from several perspectives, and this part shows the composition level of the platform.

Streamlined for Project Owners

BONA is designed to be an easy-to-use web or mobile application for Project Owners around the world. Using the platform, the Project Owners:

- Can easily use the mobile or online platform to evaluate and improve their project ideasusing sandboxes, start raising funds, or test the market for feasibility.

- Can have their projects evaluated by investors as they choose the right investmentprojects that fit their requirements.

- Can help experts and professionals to earn from participating in the BONA database.

Content-Based and User Rated Rewards Ecosystem

Users of the BONA platform have the ability to provide feedback, in wishes or comments, and to discuss a variety of details stemming from the investment projects. This creates an engaged and informed community, all empowered to make decisions on a project’s viability through a voting system.

To encourage participation, users earn BONA token awards in line with the following mechanics:

a. User’s personal ratings are determined by his recorded participation on the platform;b. Comparatively based on scores given by other members of the community and project

parties;c. The scoring will impact the overall reputation value of an individual;d. Earn additional rewards by inviting friends in the platform.

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Token Sale

Early investors can have five (5) times or more economic benefits with much less risk. Private Sale provides the ability to limit other investors from selling tokens on the exchange, which can prevent token prices from dropping within a short period of time after all Private Sale ends.

Token Sale Specifications

Token Name BONA TOKEN

Token Symbol/Ticker BONA

Token Creation BONA International, Ltd.

Token Type Ethereum ERC20

Token Address 0xacac7beef18102a764c36caf598bd276a5da87e4

Token Price 1BONA = $0.40

Discounted based on the purchase date Total Supply: 1.4 Billion BONA tokens

Accepted assets ETH and BTC

Token Release Immediately using ETH/Ethereum or BTC/Bitcoin At end of sale using

other payment methods.

Token Issuance The issuance of 1.4 billion tokens is limited and will not be increased be it

through mining or other ways.

Token Distribution

Token Distribution

Private Sales - 40% Bounty Campaign - 7% Airdrop Campaign - 3%

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Crowdfunding Distribution

Distribution Tokens Rationale

Team 280 million For development and team operation

Business Alliance 420 million For the entry of initial businesses into Super BONA App

Token Sale 700 million Token Sale supply

Total 1.4 Billion Total Number of BONA Tokens Available

Crowdfunding Distribution

Team - 20% Business Alliance - 30% Token Sale - 50%

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TIME

Soft Cap and Hard Cap

The Soft Cap has already been met through private sales.

Road Map

PROJECT DEVELOPMENT PHASE

Q3 2018 Customer redevelopment, project concept development and market research

Company preparation and team building

Design and production of project reference clauses and start of market

development (road shows are expected in early October).

Super BONA App Release

Q4 2018 Testing phase of BONA Token wallet

Start of private sale

Start of Airdrop and Bounty Campaign

Design BONA Blockchain Protocol for query

Publish 50-100 projects (real estate, hotels, etc.) on the platform

Design cooperation rules and evaluation standards for business

application projects

Create user guides (operation manuals) for pre-sale purchasers of tokens

Design and build BONA website

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TIME PROJECT DEVELOPMENT PHASE

Q1 2019 Launch of the BONA Token on at least one exchange Community Development

Whitelist registration for BONA purchases

Design and write smart contracts to save the funds raised by the

project and provide a mechanism to create different fund distributions

and release funds according to stated rules.

Design the interface of BONA webpage for business partners to fill in

their information and parameters.

Publish 150 projects on the platform

Participation in blockchain seminars worldwide

Token launch on exchange

Q2 2019 BONA marketing, public relations activities, increased token sales, and

participation in blockchain seminars worldwide

Development of token’s locking function and design a lock bonus

mechanism

Design and increase payment services for projects

Design and manufacture cooperation methods, terms and conditions

and others for cooperation organizations/individuals

Listing in more exchanges such as Huobi, Binance, and Okex

Q3 2019 Publish 200-300 projects on the platform

Test and audit the security of Super BONA App

Continuously develop the Super BONA App system and add new

functions to applications

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The Team

Dr. Billiant Tan, CEO 10 years forex trading experiences. PhD in Business Administrative, UM. 2016 Malaysia TOP 20 Entrepreneur of the year awards, Founded Mortgage Slash Interest Scheme and MY SOHO (M) SDN BHD.

Michael Santiago, CTO Experienced in the blockchain space since its boom in 2009 and business software applications on diverse industries.

Henry W. Lu, CMO Retired marketing specialist with a Ph. D. in Business Administration and Marketing, Henry boasts a broad portfolio of feats to bring into the development of the BONA ecosystem.

Sandra Santiago, COO Started out as a web developer, she honed her craft and mastered a wide array of web programming language and multimedia web tools, then becoming a digital marketing manager which later led her to become skilled in operations.

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ADVISORS

Andrew Chen John Galinato Mary Sy Blockchain Advisor Marketing Advisor Executive Advisor

DEVELOPMENT TEAM

Kim Hyun-woo Robert Garcia Mike Muller QA Engineer Lead Developer Frontend Developer

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Legalities and Disclaimers

The Business and operations of [BONA International, Ltd] and the BONA Token sale (including but

not limited to the operation of the Bona Market Place, the issuance and distribution of the Bona

Tokens) are subject to many risks. Many of these risks are beyond the control of [BONA

International, Ltd].

Each purchaser should conduct independent due diligence to understand, comprehend and fathom

the nature of the transaction and the risks involved before deciding to purchase any BONA Tokens.

BONA tokens (BONA) are not securities

User acknowledges, understands, and agrees that BONA tokens are not securities and are not

registered with any government entity as a security, and shall not be considered as such. User

acknowledges, understands, and agrees that ownership of BONA tokens does not grant the User the

right to receive profit, or other payments or returns arising from the acquisition, management or

disposal of, the exercise of, the redemption of, or the expiry of, any right, interest, title or benefit in

the BONA platform or any other Bona property, whole or in part.

Absence of guarantees of income or profit

There is no guarantee that BONA tokens (BONA) will grow in value. There are no guarantees that the

price of BONA tokens will not decrease due to some unforeseen events, or events over which the

developers have no control, or because of force majeure circumstances.

Risks associated with Ethereum

BONA tokens (BONA) are ERC20 utility tokens that will be issued on the Ethereum blockchain.

Therefore, any failure or malfunctioning of the Ethereum protocol may lead to the trading network of

BONA tokens not working as expected.

Regulatory uncertainty

Blockchain technologies are subject to supervision and control by various regulatory bodies around

the world. BONA tokens (BONA) may fall under one or more requests or actions on their part,

including but not limited to restrictions imposed on the use or possession of digital tokens such as

BONA tokens (BONA) which may slow or limit the functionality or repurchase of tokens in the future.

Digital Tokens are not an investment

BONA tokens (BONA) are not official or legally binding investments of any kind. In case of

unforeseen circumstances, the objectives stated in this document may be changed, as will be

indicated by a change in the date on page number 1. We intend to reach all goals described in this

document, however all persons and parties involved in the purchase of BONA tokens (BONA) do so

at their own risk.

Risk of lost funds

Funds collected during the Pre-sale are in no way insured by any party. If they are lost or lose their

value, there is no private or public insurance representative that buyers can reach out to.

Risks of utilizing new technology

In addition to the risks mentioned in this document, there are additional risks that the Bona team

cannot foresee. These risks may manifest themselves in other forms of risk than those specified

herein.